Accenture to Help AB InBev Improve Sales and Distribution Operations in Africa with new Distributor Management System
October 03 2018 - 12:01AM
Business Wire
Accenture (NYSE: ACN) is helping AB InBev (Euronext: ABI) (NYSE:
BUD) (MEXBOL: ANB) (JSE: ANH), the world’s largest brewer, better
manage its sales and distribution operations in Africa with the
Accenture NewsPage Distributor Management System (DMS).
A fully integrated distributor management and sales force
automation system, Accenture DMS covers the complete down-stream
supply chain, providing consumer goods companies with accurate,
reliable data on secondary sales to help them control promotions;
improve productivity; and streamline inventory and sales processes
and distributor claims.
Under the terms of the three-year contract, Accenture is helping
AB InBev implement the latest version of DMS for its operations in
Africa. This includes the initial roll-out of the system in
Mozambique, Zambia, Ghana and Nigeria, as well as the upgrade of
the system in Tanzania and Uganda, where AB InBev has already been
using DMS for more than three years.
The DMS implementation will enable AB InBev to track its
distributor network and increase visibility into its product stock
and sales in Africa. By consolidating all product transactional
information – from activities of the sales force and distributors –
DMS gives AB InBev’s sales teams the data they need to build
relationships with distributors and customers and to closely track
product promotions and performance.
The DMS software – which is integrated with the Salesforce-based
solution that ABI uses to drive its contact strategy with its
customers – will be used by more than 1,570 mobile and 620
back-office users and made available to more than 100 of AB InBev’s
distributors.
Accenture has already completed the upgrade of DMS in Tanzania
and Uganda, with the implementations in the other four countries
taking place over the next several months. Once Accenture has
implemented the DMS solution for AB InBev in the six countries, it
will continue to support the solution, providing continued hosting,
maintenance and application support for the duration of the
contract.
“Accenture’s DMS solution has enabled us to enhance our sales
and distribution operations in Tanzania and Uganda over the past
three years, and we’re excited to upgrade to the latest version and
expand its use to other countries in Africa,” said Lee Dawson, Vice
President, AB InBev. “With DMS, we’re better positioned to achieve
our goal of becoming the number one brewer across the
continent.”
Marlize Claasen, managing director at Accenture, said, “AB InBev
understands that expanding sales, enhancing efficiency and
improving profitability requires full visibility into its sales and
distribution operations. We’re excited to be able to continue our
successful collaboration with them as they seek to expand their
market share in Africa, while developing a more connected and
modern relationship with consumers.”
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions – underpinned by the world’s largest
delivery network – Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 459,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext:
ABI) based in Leuven, Belgium, with secondary listings on the
Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges
and with American Depositary Receipts on the New York Stock
Exchange (NYSE: BUD). Our Dream is to bring people together for a
better world. Beer, the original social network, has been bringing
people together for thousands of years. We are committed to
building great brands that stand the test of time and to brewing
the best beers using the finest natural ingredients. Our diverse
portfolio of well over 500 beer brands includes global brands
Budweiser®, Corona® and Stella Artois®; multi-country brands
Beck’s®, Castle®, Castle Lite®, Hoegaarden® and Leffe®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Chernigivske®, Cristal®, Harbin®, Jupiler®, Klinskoye®, Michelob
Ultra®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, Sibirskaya
Korona® and Skol®. Our brewing heritage dates back more than 600
years, spanning continents and generations. From our European roots
at the Den Hoorn brewery in Leuven, Belgium. To the pioneering
spirit of the Anheuser & Co brewery in St. Louis, US. To the
creation of the Castle Brewery in South Africa during the
Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed
and developing markets, we leverage the collective strengths of
nearly 200,000 employees based in more than 50 countries
worldwide.
For 2017, AB InBev’s reported revenue was 56.4 billion USD
(excluding JVs and associates).
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AccentureTara Burns, +44 7850 435
158tara.burns@accenture.comorAccentureJonathan Mahapa, +27 11 208
394jonathan.mahapa@accenture.comorAB InBevIngvild van
LysebettenIngvild.vanLysebetten@AB-Inbev.com
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