IRVINE, Calif., Sept. 24, 2018 /PRNewswire/ -- Two years
since its grand opening on the Las Vegas Strip, Taco Bell's busiest
location unveils their grand expansion today. The brand, along with
franchise partners Diversified Restaurant Group, have also
announced that due to the immense success of the first Vegas
Cantina, they will be opening a second Cantina location on historic
Fremont Street in Downtown Las
Vegas.
With an additional 1,200 square feet, the flagship's expansion
adds a brand-new second floor private space with Las Vegas Strip
views, serviced by a new second floor bar capable of hosting larger
weddings and additional special events. On the first floor, guests
will find a larger interior dining area, retail space, and an
expanded kitchen and back of house area. The newly renovated
flagship restaurant will also feature state-of-the-art self-order
kiosks, designed to ensure a seamless and customized customer
ordering experience, all at the touch of a button. To celebrate the
expansion, the company's flagship location will be giving away
commemorative merchandise and a Doritos® Locos Taco
to the first 100 fans starting at 8pm on Tuesday, September 25.*
Since its opening in November of 2016, the flagship Cantina
location has redefined the customer experience in the Quick Service
Restaurant (QSR) space, including 24-hour service, DJ
entertainment, VIP lounges, weddings, retail experience and a
Freeze wall; all of which contributed to its success and desire to
expand and meet increased consumer demands.
It's that consumer demand that leads to Taco Bell eyeing a
second Cantina location in Las
Vegas, this time on historic Fremont Street. Slated for a
2019 opening, the 6,000 square foot location would take over a
portion of the former El Portal Theatre which closed in the late
1970's. The new Fremont Street restaurant will have an open-air
design to it, similar to the flagship restaurant, perfect for
guests who enjoy indoor-outdoor dining experiences. It also has a
never-before-seen second floor entry, which guests will access via
a lit-up escalator from the first-floor sidewalk. Upon entering,
guests will be welcomed by the restaurant's open kitchen, a Cantina
staple, which allows guests to see their customized menu items
freshly prepared in-front of their eyes. Customers can then take
their open-plated meals to any of the seats in the restaurant,
either inside, or on the open-air patio. The restaurant follows the
brand's goal to make sure each Cantina restaurant is designed in a
unique way that represents the local community around it.
"We've seen what happens when Taco Bell Cantina meets
Las Vegas, and we're excited to
bring that experience to historic Fremont Street along with our
fantastic franchise partners," said Amanda Clark, Head of North American
Development. "Our continued growth in urban, high foot
traffic destinations and downtowns are a big piece of the growth
puzzle as we grow from 7,000 to 9,000 restaurants over the next
four years."
Since launching the elevated urban experience in 2015, Taco Bell
has opened nearly 30 restaurants in urban spaces, 17 Cantina and 13
Urban In-line restaurants, across the
United States. The brand plans to continue their expansion
into urban and downtown neighborhoods with the goal of opening
nearly 50 more urban restaurants in 2019. These locations are part
of the brand's plan to have 8,000 U.S. restaurants total by 2022,
at least 300 of which will be urban concepts.
*Only good at 3717 S Las Vegas Blvd., Suite 140-a,
Las Vegas, NV 89109. Limit one
commemorative item and one taco per person, while supplies last. No
substitutions, exchanges or cash equivalent will be
provided.
About Taco Bell Corp., a subsidiary of Yum! Brands, Inc.
(NYSE: YUM), is the world's leading Mexican-inspired quick service
restaurant (QSR) brand. Taco Bell serves made-to-order and
customizable tacos and burritos and other specialties with bold
flavors, quality ingredients, breakthrough value, and best-in-class
customer service to over 40 million customers weekly across the
globe. There are currently more than 430 Taco Bell restaurants
across 27 countries outside of the United
States, with the goal of expanding the brand's international
presence to 1,000 restaurants by 2022. The Company and its
franchisees operate more than 7,000 restaurants, generating more
than $9B in sales. By 2022, the brand
plans to become a $15B company in
global system sales with 9,000 restaurants globally. For
information about Taco Bell, visit www.tacobell.com/news or find us
on social media. Like: Facebook.com/tacobell -- Follow: @TacoBell
(Twitter), tacobell (Instagram) and tacobell (Snapchat) --
Subscribe: YouTube.com/tacobell – Explore: ta.co
About Diversified Restaurant Group, LLC
Diversified
Restaurant Group, LLC, a privately held company, owns and operates
over 200 Taco Bell franchised locations in four states, including
the brand's flagship Cantina on the Las Vegas Strip. For more
information, contact SG Ellison, President, at
sg@acventures.com or (707) 935-3700.
Richa Anand – Taco Bell
Corp.
Richa.Anand@yum.com
949-863-4002
View original content to download
multimedia:http://www.prnewswire.com/news-releases/taco-bell-bets-big-on-urban-market-success-with-flagships-grand-expansion-eyes-second-las-vegas-cantina-location-300717911.html
SOURCE Taco Bell Corp.