Sequential Brands Group Launches First Collaboration With Jessica Biel for GAIAM x Jessica Biel Capsule Collection
September 21 2018 - 11:01AM
Sequential Brands Group, Inc. (Nasdaq:
SQBG)
launched their highly-anticipated capsule collection, a
collaboration between GAIAM—the yoga, fitness and wellness
brand—and Golden Globe and Emmy award nominated actress,
producer and activist, Jessica Biel. The brand revealed the
collection yesterday, with a celebratory event hosted at The One
Hotel Brooklyn Bridge in New York City. The event marked the first
celebrity-created line for GAIAM as part of a multi-year
partnership with Biel.
“It has been a pleasure working with Jessica. She has been a
true collaborator; thoughtfully co-designing the capsule collection
with a keen focus on the functionality of each style,” said Eddie
Esses, President of Sequential's Active Division. “She really
pushed to ensure each piece would fit seamlessly into busy modern
lifestyles. We are thrilled with the designs and are excited for
additional collaborations to come.”
During the event, Biel expressed gratitude for the partnership
and shared her intention to create attainable, comfortable pieces
inspired by the runway. “This is a really authentic partnership for
me, yoga and wellness are a huge part of my personal life and have
been for a long time,” commented Biel. “I wanted something
that women could feel good in whether they are doing yoga, working
out or just running errands, playing with their kids or simply
lounging. The idea was to create something versatile that blends
fashion elements with comfort and functionality and that is
accessible for every lifestyle.”
The evening celebration showcased the collection for the first
time in an interactive popup shop where guests raved about the
soft-to-the-touch luxurious fabric and the chic, simplistic design.
Biel spoke candidly with guests, sharing the versatile ways to wear
her favorite styles.
The collection, inspired by Jessica’s active, on-the-go
lifestyle and love for yoga, fuses fashion and function featuring
capris, leggings, tops and jackets in a neutral color palette of
soft pinks, greys and sand with pops of oxblood hues. The variety
of silhouettes and colors provide endless options from head-to-toe
marble prints, to full monochromatic studio-to-street styles. Deep
V’s, cut-outs and open-back styles offer subtle sexiness evoking
feelings of comfort and confidence on and off the mat.
“We are excited to strengthen GAIAM’s 20+ year heritage
dedicated to making yoga, fitness and wellness accessible to all.
We look forward to the future and continued partnership with
Jessica Biel,” said Karen Murray, CEO of Sequential Brands
Group.
The collection is available at Bandier, Macy's and Bloomingdales
as well as at select brick-and-mortar locations and online.
About Sequential Brands Group
Sequential Brands Group, Inc. (Nasdaq:SQBG)
owns, promotes, markets, and licenses a portfolio of consumer
brands in the home, fashion and active categories which includes
the GAIAM brand. Sequential seeks to ensure that its brands
continue to thrive and grow by employing strong brand management,
design, and marketing teams. Sequential has licensed and intends to
license its brands in a variety of consumer categories to
retailers, wholesalers, and distributors in the United States and
around the world.
Sequential Brands Group: Katherine Nash knash@sbg-ny.com
512-757-2566
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/23a5cb67-63e9-45ff-a955-32da888806b2
http://www.globenewswire.com/NewsRoom/AttachmentNg/fdf3d755-4c2b-4584-a865-0fb4bdf05e05
http://www.globenewswire.com/NewsRoom/AttachmentNg/6980c57a-45c1-485e-b7dc-4623ba02b1c0
The photos are also available at Newscom, www.newscom.com, and
via AP PhotoExpress.
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