JACKSON CENTER, Ohio,
Sept. 20, 2018 /PRNewswire/
-- Airstream Inc., manufacturer of the iconic "silver bullet"
travel trailer and subsidiary of Thor Industries (NYSE: THO), today
announced that the brand closed out its fiscal year (July 31, 2018) with record-setting sales up 24
percent year over year. Over the last five years, Airstream sales
are up a staggering 218 percent.
Airstream's success is closely tied to the brand's strong focus
on growing its product lineup, which continues to lead the market
in innovation. Earlier this year, Airstream broke ground on a major
plant expansion that will support advanced R&D, enhanced
product quality, and increased capacity. Airstream also recently
debuted its Smart Control Technology for all 2019 Classic models in
response to the changing relationship between transportation and
technology. This proprietary technology is an industry-first and
will allow consumers to engage with and control their Airstreams
remotely.
Other successful product launches included the highly
anticipated, design-savvy Nest by Airstream fiberglass travel
trailer, the modern Globetrotter, the luxurious, best-in-class
Atlas touring coach, as well the Basecamp X, which allows for more
rugged, off-road use.
Another big driver of Airstream's continued success is its
steadfast commitment to the customer experience and a focus on
quality over quantity in its dealer network. The brand now has 17
exclusive Airstream retailers in the U.S. delivering first-class
service. Airstream has also introduced enhanced dealer programs and
strict standards, like Airstream's "Five Rivet" certification,
which ensure that from lead generation to purchase and beyond, the
Airstream customer is taken care of.
Due to an exponential increase in demand, Airstream has grown
its workforce from 269 associates in 2012 to more than 1,000
associates today. In the last year, the company's leadership team
and their respective roles have transformed as well: Bob Wheeler is now the President and CEO of both
Airstream and TH2, a joint venture that is staking a bold claim
into the future of travel and adventure through technology;
Justin Humphreys (formerly Vice
President of Sales) is now Airstream's Chief Operating Officer;
Mollie Hansen (formerly VP of
Marketing) is now Chief Marketing Officer; and Lenny Razo is Airstream's new Vice President of
Sales.
"Strong new products, innovation, and a robust, dedicated dealer
network are the biggest contributors to Airstream continuing to
surpass sales targets year after year," said Bob Wheeler, President and CEO of Airstream. "We
are closely looking at how the industry and consumer needs are
evolving, and Airstream intends be at the forefront of delivering
products and experiences that align with those expectations."
For more information about Airstream and its product lineup,
please visit www.Airstream.com.
About Airstream:
Airstream, manufacturer of the iconic
"silver bullet" travel trailer, is the longest-tenured recreational
vehicle manufacturer in the world. The company's mission, as set
forth by founder Wally Byam, is to
create well-designed, high-quality products that allow people to
follow their dreams and explore the world in home-like
comfort.
A steadfast commitment to Byam's credo, "Let's not make changes,
let's only make improvements," has made the aluminum Airstream
trailer a timeless classic. An unwavering focus on innovation
keeps the company at the forefront of technology and customer
experience in both the trailer and motorized sectors.
Airstream is based in Jackson Center,
Ohio, where a team of skilled craftspeople builds each
trailer by hand, adding daily to the brand's reputation for quality
and innovation.
For more information, please visit Airstream.com, call
877-596-6111 or mail us at Airstream, Inc., 419 West Pike Street,
P.O. Box 629, Jackson Center, Ohio
45334.
Learn more about Airstream, our dealers, and current travel
trailer and touring coach models at airstream.com. For the latest
news on Airstream, like us on Facebook and follow us on Twitter and
Instagram.
Airstream is subsidiary of Elkhart,
IN-based Thor Industries (NYSE: THO), the world's largest
manufacturer of RVs.
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SOURCE Airstream