What Do Deodorant and Cereal Have in Common? Both are Loved by Savvy Digital Coupon Users
September 20 2018 - 9:39AM
Business Wire
Digital coupons are on the rise, with 92% of parents and 88% of
millennials [1] say they turn to digital to save money. But how
much do you know about digital coupons? That’s the question
Quotient Technology (NYSE: QUOT) and its popular saving’s app,
Coupons.com, are posing as we wind down National Coupon Month
(September) with a reminder that every month is a great time to
save.
Quotient is leading the digital coupon revolution by making it
easy for shoppers to go digital, fueling the apps and websites of
leading retailers across the country as well Coupons.com. All told,
more than 70 million shoppers are registered to digital savings
programs powered by Quotient.
Among the most-selected digital coupons so far this year?
Clue: It’s mostly about cleanliness. The winners: [2]
1) Laundry Detergent – We’re a nation
that likes our clothes clean. Laundry detergent took the No. 1
spot, with shoppers selecting 92 million digital coupons worth
almost $261 million in savings. The state doing the most
washes – or where consumers are shrewdest when it comes to their
spending: Texas. Lone Star shoppers selected over 8.4
million digital coupons for detergent. The runner up: Northern
Carolina, where shoppers chose 7.3 million such coupons.
2) Hair Conditioner – Manageable hair
comes at a price, and shoppers went for hair conditioner coupons at
a brisk pace, selecting 42.2 million coupons so far this year, and
making the product the second most popular among savvy shoppers.
Total savings delivered: about $192 million. And when they
say Texas loves big hair, well, they naturally love conditioned
hair as well. Texas again took the top spot with 4.3 million
conditioner coupons selected, followed by California, with
3.7 million.
3) Bathroom Tissue – We all need it,
but we all don’t pay full price. Bathroom tissue took the third
spot with 42.2 million coupons selected worth more than $81
million. The state that led – wait, are you sitting? Yup,
Texans selected more than 3.2 million digital TP coupons,
followed by Virginia, where shoppers selected just under 3.2
million such coupons.
4) Anti-Perspirant – Nothing like the
smell of savings; anti-perspirant ranked fourth overall, with 35.7
million coupons selected at a total value of $82 million.
California earned the top ranking for this one, selecting
3.1 million deodorant coupons, followed by Virginia, with
2.6 million coupons selected.
5) Cereal – Savvy shoppers understand
the value of breakfast; they grabbed 33.6 million digital coupons
worth $77 million in delivered savings. Californians
ate their way to the top spot again, choosing 5.3 million coupons,
while Virginians continued their number two winning streak
by selecting 2.1 million coupons.
Which states used the most coupons per person since the
beginning of the year?
Mississippi (12 digital coupons per
person); Virginia (12 digital coupons per person); Rhode
Island (11 digital coupons per person); Maryland (9
digital coupons per person); Alabama (9 digital coupons per
person).
And the time when most Americans are scrolling through their
favorite digital coupon apps?
Sunday, between 8 a.m. and 11 a.m. to
be precise.
“Let’s face it, saving money is on everyone’s mind and coupons
are one of the best ways to save hundreds of dollars on much needed
items throughout the year,” said Jeanette Pavini, savings expert
with Coupons.com. “Digital coupons are the most efficient and
easiest way to save, and with a smart phone you have access to them
24/7.”
To start saving using digital coupons, download the Coupons.com
app today.
About Quotient Technology Inc.
Quotient Technology Inc. (NYSE: QUOT) is the leading digital
promotions, media and analytics company using proprietary data to
deliver personalized digital coupons and ads to millions of
shoppers daily. Our core platform, Quotient Retailer iQ™, connects
to a retailer’s point-of-sale system and provides targeting and
analytics for consumer packaged goods (CPG) brands and retailers.
Our distribution network also includes our Coupons.com app and
website, thousands of publishing partners and, in Europe, the
Shopmium mobile app. We serve hundreds of CPGs, such as Clorox,
Procter & Gamble, General Mills and Kellogg’s, and retailers
like Albertsons Companies, CVS, Dollar General, Kroger and
Walgreens. We operate Crisp Mobile, which creates mobile ads aimed
at shoppers, and Ahalogy, a leading influencer marketing firm.
Founded in 1998, Quotient is based in Mountain View, California,
with offices across the U.S., in Bangalore, India; Paris and
London. Learn more at Quotient.com, and follow us on Twitter
@Quotient.
Quotient, Quotient Retailer iQ, Shopmium and Ahalogy are
trademarks or registered trademarks of Quotient Technology Inc. and
its subsidiaries in the United States and other countries. Other
marks are the property of their respective owners.
[1] 2K18 Valassis Coupon Intelligence Report: Modern Shoppers
and Their Quest for Savings.
[2] Coupon data was analyzed from Coupons.com as well as
Quotient’s retailer network across the country.
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version on businesswire.com: https://www.businesswire.com/news/home/20180920005505/en/
Quotient Technology Inc.Samantha
Millerpress@quotient.com
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