ROCKVILLE, Md., Sept. 20,
2018 /PRNewswire/ -- Choice Hotels International, Inc. (NYSE:
CHH) today unveiled Clarion Pointe, a midscale select-service brand
extension of Clarion that brings together the premium elements
guests desire and an affordable travel experience. It also meets
hotel owners' strong demand for a new select-service opportunity
that is a differentiator in the popular midscale segment.
"As customer expectations continue to evolve, we know that
guests desire high-quality and affordable lodging options when they
travel," said Patrick Pacious,
president and chief executive officer, Choice Hotels. "Clarion
Pointe demonstrates our commitment to innovating in the midscale
segment and builds on our decades of expertise."
As a brand extension, Clarion Pointe leverages the Clarion brand
promise of creating environments for people to connect and
socialize. Clarion Pointe allows guests to maximize their total
trip experience with "focal pointes," including:
- Contemporary design touches, including signature murals in
guest rooms and the lobby that reflect local points of
interest.
- Curated food and beverage, like free premium coffee and tea
from The Coffee Bean & Tea Leaf,
as well as free breakfast with fresh and nutritious items. Craft
beer and select wines, juices and smoothies, and small bites are
available for purchase in the hotel's marketplace.
- On-demand connectivity that lets guests stream content from
their mobile devices onto 49-inch TVs with casting capabilities and
free streaming-strength Wi-Fi.
- Modern fitness space featuring cardio equipment, a
strength-training station, plus casting-capable TVs that enable
guests to stream workouts on demand.
"We've leveraged Choice's insights into experiential travel
within the midscale segment and developed a brand experience that
is 'on pointe' with guests' expectations for amenities and
price point," said Anne Smith, vice
president, brand management and design, Choice Hotels. "As
expectations for more affordable premiums continue to grow, the
Clarion Pointe brand is ready to deliver for travelers seeking the
essentials, elevated to a new level."
Choice Hotels already has more than 50 Clarion Pointe franchise
agreements in the development pipeline, including the following
locations: Medford, Ore.,
Gatlinburg, Tenn., and
Florence, Miss., which will be the
first hotel to open later this year.
"When developers expressed a need for a premium midscale
conversion brand to maximize RevPAR, we listened," said
Tom Nee, vice president, franchise
development, Choice Hotels. "Clarion Pointe fits perfectly into our
well-segmented family of brands and is ideal for owners who want to
reposition their limited service property into a select service
opportunity from a company that's proven itself in this space."
Clarion Pointe joins Choice Hotels' robust midscale and
upper midscale brand portfolio, which includes Comfort, Sleep Inn,
Quality Inn, MainStay Suites, and Clarion. There are nearly 300
Clarion hotels open around the world, specifically equipped to
support corporate and social gatherings with meeting space and
full-service bars and restaurants.
All Clarion Pointe hotels will participate in the award-winning
Choice Privileges loyalty rewards program, rated no. 1
in USA
Today's 10Best Readers' Choice Awards list for two
consecutive years and a top hotel loyalty program by U.S. News
& World Report for three consecutive years. Choice
Privileges membership is free and offers fast rewards and exclusive
member rates for those who book directly
at www.choicehotels.com. Members can earn and redeem points
towards free nights, airline miles, and more.
For more information on development opportunities, visit
choicehotelsdevelopment.com/.
About Clarion Pointe
The Clarion Pointe™ brand offers
sensible explorers more options to get to the Pointe. Hotels offer
guests a convenient and affordable experience with premium elements
in just the right places, including contemporary design touches,
curated food and beverages options, and on-demand connectivity. In
addition to comfortable rooms with signature murals, Clarion Pointe
properties offer modern fitness essentials and community rooms,
plus free Wi-Fi and complimentary breakfast. For more information,
visit www.ClarionPointe.com.
About Choice Hotels
Choice Hotels International, Inc.
(NYSE: CHH) is one of the largest and most successful lodging
franchisors in the world. With more than 6,800 hotels, representing
more than 550,000 rooms, in over 40 countries and territories as of
June 30, 2018, the Choice® family of
hotel brands provide business and leisure travelers with a range of
high-quality lodging options from limited service to full-service
hotels in the upscale, midscale, extended stay and economy
segments. The award-winning Choice Privileges® loyalty program
offers members benefits ranging from everyday rewards to
exceptional experiences. For more information, visit
www.choicehotels.com.
Forward-Looking Statement
This communication includes
"forward-looking statements" about future events, including
anticipated hotel openings. Such statements are subject to numerous
risks and uncertainties, including construction delays,
availability and cost of financing and the other "Risk Factors"
described in our Annual Report on Form 10-K, any of which could
cause actual results to be materially different from our
expectations.
Addendum
This is not an offering. No offer or sale of
a franchise will be made except by a Franchise Disclosure Document
first filed and registered with applicable state authorities. A
copy of the Franchise Disclosure Document can be obtained through
contacting Choice Hotels International at 1 Choice Hotels Circle,
Suite 400, Rockville, MD 20850,
development@choicehotels.com.
© 2018 Choice Hotels International, Inc. All Rights
Reserved.
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SOURCE Choice Hotels International, Inc.