SAN FRANCISCO, Sept. 19, 2018 /PRNewswire/ -- Salesforce [NYSE:
CRM], the global leader in CRM, today announced that Salesforce has
been positioned by Gartner, Inc. as a Leader in its 2018 Magic
Quadrant for CRM Lead Management. Salesforce was placed for its
completeness of vision and ability to execute.
Salesforce Pardot enables marketing and sales teams to align
better than ever with innovative lead management capabilities
including AI-powered lead scoring, lead nurturing and lead
routing—delivering a smarter and more personalized customer
experience.
"A single platform across sales and marketing is crucial to
delivering best-in-class lead management," said Michael Kostow, SVP & GM, Salesforce Pardot.
"Powered by artificial intelligence and marketing
analytics—including multi-touch attribution—Pardot helps customers
increase pipeline, sales and drive deeper relationships."
Salesforce Pardot is a leading B2B marketing automation
solution, delivering intelligent lead management, faster sales
cycles and a smarter, more personalized customer experience. With
innovative features including recently announced Einstein Campaign
Insights and Einstein Behavior Scoring, Pardot empowers marketers
to create more leads, increase pipeline and arm sales teams with
personalized content at the right time. Pardot customers like
VMWare have experienced a 20 percent increase in productivity, a 20
percent increase in additional revenue and an overall 641 percent
increase in return on investment1.
Gartner defines CRM lead management as applications that
facilitate a business's inbound and outbound customer acquisition,
online and offline. Lead management integrates business process and
technology to close the loop between marketing and direct or
indirect sales channels, and to drive higher-value opportunities
through improved demand creation, execution and opportunity
management. This critical connectivity facilitates business
profitability through the acquisition of new customers and
retention or upselling of existing customers.
Additional Information
- The 2018 Gartner Magic Quadrant for CRM Lead Management is
available here
- To learn more about Salesforce Pardot, please visit:
https://www.pardot.com/
- Read the Salesforce Pardot blog post here
Connect with Salesforce
- Follow @salesforce and @Pardot on Twitter
- Like Pardot on Facebook: https://www.facebook.com/pardot/
Gartner Disclaimer
Gartner, Magic Quadrant for CRM
Lead Management, Ilona Hansen,
Jason Daigler, Julian Poulter, Noah
Elkin, 12 September 2018.
Gartner does not endorse any vendor, product or service depicted in
its research publications, and does not advise technology users to
select only those vendors with the highest ratings or other
designation. Gartner research publications consist of the opinions
of Gartner's research organization and should not be construed as
statements of fact. Gartner disclaims all warranties, expressed or
implied, with respect to this research, including any warranties of
merchantability or fitness for a particular purpose.
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit http://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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1 2018 Nucleus Research, Salesforce
ROI Case Study: VMWare
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SOURCE Salesforce