EL SEGUNDO, Calif.,
Sept. 19, 2018 /PRNewswire/ --
Cowabunga - the heroes in a half shell have returned with a whole
new look! Playmates Toys announced today that its Rise of the
Teenage Mutant Ninja Turtles toy line will be available at
major retailers starting October 1.
As the longtime master toy licensee for Teenage Mutant Ninja
Turtles, Playmates Toys developed this all-new product line
based on Nickelodeon's brand-new animated series, Rise of the
Teenage Mutant Ninja Turtles, which premiered on September 17, 2018. The toy line includes an
assortment of highly detailed action figures, as well as vehicles,
a playset and role play toys.
In addition to the new toy line, Playmates Toys is also
introducing a Sewer Squad Pizza Points Loyalty Program, where fans
can collect and redeem pizza points for exclusive toys and
more. A unique, secret code is included in every Rise of
the Teenage Mutant Ninja Turtles toy package from Playmates
Toys. Fans can visit playmatestoys.com to register and join the
Sewer Squad, in order to qualify for exclusive toys and other
rewards.
In Nickelodeon's reimagined animated series, the band of
brothers (Raph, Leo, Donnie and Mikey) discover new, powerful
weapons and encounter a mystical world they never knew existed
beneath the streets of New York
City.
"We carefully developed the new toy line with unique sculpting
and incredible detail, in order to closely resemble the dynamic
look of the Turtles in the new series," said Karl Aaronian, Senior Vice President of
Marketing, Playmates Toys. "With Teenage Mutant Ninja
Turtles being an enduring, iconic franchise, we are also
delighted to bring back the Pizza Points Loyalty Program, which
first debuted in the late 1980s, in an exciting new way for today's
generation of kids to enjoy."
"The Teenage Mutant Ninja Turtles is a property that has
reinvention in its DNA and Playmates has been there every step of
the way," said Jon Roman, Senior
Vice President, Toys, Nickelodeon. "Show creators for the new
Rise of the Teenage Mutant Ninja Turtles, Ant Ward and
Andy Suriano, worked hand in hand
with Playmates to ensure that the bold, colorful design of the show
translated into product at retail and we can't wait to introduce
them to a new generation of fans."
The Rise of the Teenage Mutant Ninja Turtles toy line
from Playmates Toys features the following:
Action Figures
- The highly detailed Action Figures are uniquely sculpted
and fully articulated. The assortment features the four Turtles,
April and Splinter, as well as new characters Baron Draxum, voiced
by WWE Superstar, John Cena, Meat
Sweats and others introduced in the series.
- The Deluxe Ninja Action Figures, available in the 4
Turtles, are ready to take out the bad guys! The figures bend to
activate incredible flipping action, with each Turtle letting out
an action shout as they flip.
- The Giant Figure assortment stands between 10.25" and
11" tall, with 13 points of articulation.
Vehicles
- The Turtle Tank is the new group vehicle that will help
get the Turtles to the action fast. The tank is 2 toys in 1,
transforming from vehicle mode into a Mobile Ops unit with a
towering secret lab for Donatello.
- With the Shell Hog Vehicles, the Turtles can rev up for
some shell-kickin' Turtle action, and the vehicles even connect to
each other and can also launch off the Turtle Tank group
vehicle.
Playsets
- Discover where Splinter and the Turtles live, play and train
with the 43" Epic Lair Playset, which is the biggest playset
ever from Playmates Toys. It includes four levels of play, seven
rooms and over 20 action features.
Role Play
- The assortment of Role Play, available for each of the 4
Turtles, features a signature Turtle bandana, a newly designed
throwing star and the all-new weapon for each of the Turtles!
About Playmates Toys
With a history of over 50 years,
Playmates Toys is today among the most well-respected and
innovative marketing and distribution companies in the global toy
industry with a proven history in the creation of imaginative
products as well as the development and management
of profitable, long-term brand franchises. Key brands include
Teenage Mutant Ninja Turtles, Kuroba, Ben 10,
Voltron Legendary Defender and Tiny Toes. From its
offices in Hong Kong and
California, Playmates
designs, develops, markets and distributes its products
in over 60 countries worldwide. For more information, visit
http://www.playmatestoys.com.
About Nickelodeon
Nickelodeon, now in its
39th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids
first in everything it does. The company includes television
programming and production in the United
States and around the world, plus consumer products,
digital, recreation, books and feature films. Nickelodeon's U.S.
television network is seen in more than 90 million households
and has been the number-one-rated kids' basic cable network for 22
consecutive years. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon and all related
titles, characters and logos are trademarks of Viacom Inc. (NASDAQ:
VIA, VIAB).
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SOURCE Playmates Toys