GUESS Partners with J Balvin to Launch GUESS Vibras
September 18 2018 - 11:00AM
Business Wire
Global fashion brand teams up with global music
superstar to create an exclusive capsule collection of concert
merchandise for J Balvin’s upcoming tour
GUESS, the global lifestyle brand famous for its iconic ad
campaigns, concepted by Chief Creative Officer Paul Marciano, and
their timeless trend setting denim are teaming with multiple Latin
Grammy Award Winner J Balvin to introduce GUESS Vibras. The 7-piece
capsule of concert merchandise is set to launch September 19th on
tour with J Balvin and will be sold at select GUESS stores near the
concert locations days leading up to each performance.
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the full release here:
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GUESS Vibras (Photo: Business Wire)
“My partnership with GUESS, a brand that has strong roots in the
Latin community, not only aligns with my personal brand, but with
my community and fanbase as well,” says J Balvin. “I am so
excited to launch an exclusive collection of concert merch on tour
and officially bring the vibe of our music to fashion.”
“Working with Balvin we were able to tap into the energy of the
'VIBRAS' album, creating a special capsule transcending music into
fashion,” says Nicolai Marciano, Director of Brand
Partnerships. “The product inspiration and bold colors came
from both the GUESS graphic archive and the 'VIBRAS' album artwork,
finding alignment in both brands to offer something unique to the
fans.”
The exclusive 7-piece GUESS Vibras collection, which is inspired
by Balvin’s chart-topping “VIBRAS” album, and his personal style.
The capsule includes vibrant colors; tie-dye hoodie and t-shirt as
well as a color-blocked denim jacket and classic black and white
long-sleeve shirt that reads GUESS Vibras International Tour across
the back. Tour-specific caps and a multi-color color-blocked fanny
pack equipped with a checkerboard guitar strap are covetable items
that complete the ultimate concert-goer look. The exclusive GUESS x
J Balvin Vibras triangle logo appears on the concert merchandise
and accessories.
Visit GUESS.com or your local GUESS store for more information
about upcoming tour dates, cities and a list of stores that will
carry the capsule.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better
department and specialty stores around the world. As of August 4,
2018, the Company directly operated 1,061 retail stores in the
Americas, Europe and Asia. The Company’s licensees and distributors
operated 601 additional retail stores worldwide. As of August 4,
2018, the Company and its licensees and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
About J Balvin
Hailing from Medellín, Colombia, José Álvaro
Osorio Balvin - better known to a legion of global fans
as J BALVIN - has been praised by Billboard as “the
biggest breakout act Latin music has seen in many years.” With
a distinctive style all his own that pays reverence to the
first-wave of Reggaeton stars from Puerto Rico, but fused with
additional Colombian and mainstream hip-hop rhythms, more seductive
than boastful lyrics, and a strong passion for fashion,
J Balvin has become the undeniable leader of a
second-generation Reggaeton revolution propelling Urban music back
to the forefront of Latin music worldwide. Between his
game-changing major-label debut album LA
FAMILIA, multiplatinum successor ENERGIA (The #1 Latin
album of 2016) and recent landmark singles such as Mi Gente, and
Machika, J Balvin quickly notched ten #1 Latin singles, Over
50 million social media followers, and over TEN BILLION Total
YouTube Views. With his distinctive style and chart success,
J Balvin has also become one of Latin music’s most
in-demand collaborators, having now worked with artists, such
as Beyoncé, Justin Bieber, Cardi B, Pharrell Williams,
Ariana Grande, Liam Payne, Major Lazer, Juanes, Camilla
Cabelo, Nicky Jam, and more. Major award recognition has also
followed, as J Balvin holds a Guinness World Record for
the longest #1 run for a solo Latin single, has won back-to-back
Latin Grammy Awards, multiple Billboard Latin Awards, BMI’s
Songwriter Award for Contemporary Latin Song of the
Year, and overall ARTIST OF THE YEAR recognition two
years in a row at Univision’s Premio Lo Nuestro. J Balvin’s
recently released new album VIBRAS has been hailed by TIME, Rolling
Stone, Billboard and more as: “One of the Best Albums of 2018”
while also propelling the Colombian star to #1 rankings on both
YouTube & Spotify’s global charts as this summer’s #1 streaming
artist in the world.
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Kaitlyn QuailGUESS?, Inc.212.852.0568kquail@guess.com
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