NEW YORK, Sept. 18, 2018 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the advertising platform
for the open Internet, has been ranked #1 in 2017 market share for
adtech worldwide in a new market share report from IDC. The report,
IDC, Worldwide Digital Advertising Software Market Shares, 2017:
Despite Intense M&A Activity, Still a Fragmented Market
(September 2018)1,
quantifies for the first time the advertising software market
at $12.7 billion, growing 38% year on year. Criteo is ranked
#1 globally with a 7.4% market share.
The overall market for advertising software grew at 38% year on
year, from $9.2 billion in 2016 to
$12.7 billion in 2017. IDC forecasts
adtech sales to grow to 7.8% by 2022, driven by strong ad spend
growth. Automation is also a factor for positive industry growth,
particularly as marketers continue to transition from traditional
TV advertising to digital video and connected TV advertising
strategies.
"Criteo's aggressive approach to innovation allows us to provide
brands and retailers with the data and technology they need," said
Mollie Spilman, Chief Operating
Officer, Criteo. "We are focused on our leadership role and guiding
our customers through the new era of commerce marketing."
"Criteo came out as a market leader in our first-ever analysis
of advertising technology vendors," said Karsten Weide, Program Vice President, Digital
Media and Entertainment, IDC. This is mostly due to the strong
position they have built in retargeting over the past 13 years, and
they have become and end-to-end player by offering other solutions
as well for both brands and publishers. "
Criteo's roadmap and significant investment in technology,
including AI innovation, positions the company to shape the future
of advertising. Criteo understands that retailers and brands of all
sizes need access to data to create value during every touchpoint
of the shopper journey. Criteo is committed to ensuring that the
digital advertising ecosystem can thrive through better customer
insights, the best technology and healthy competition.
Learn more and download the IDC report here.
About Criteo
Criteo (NASDAQ: CRTO) is the advertising
platform for the open Internet, an ecosystem that favors
neutrality, transparency and inclusiveness. 2,700 Criteo team
members partner with close to 19,000 customers and thousands of
publishers around the globe to deliver effective advertising across
all channels, by applying advanced machine learning to unparalleled
data sets. Criteo empowers companies of all sizes with the
technology they need to better know and serve their customers. For
more information, please visit www.criteo.com.
Media Contact:
Kenya
Hayes
k.hayes@criteo.com
(703) 589-7595
1 Doc #US44240218
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