Interstellar Brands, a Subsidiary of Inter Parfums, Inc., to Develop a New Fragrance Line with Lily Aldridge
September 18 2018 - 8:00AM
Business Wire
Interstellar Brands also Forms Strategic
Partnership with IMG Models
Interstellar Brands LLC, a subsidiary of Inter Parfums, Inc.
(NASDAQ GS: IPAR), today announced the development of a new
fragrance line in collaboration with supermodel Lily Aldridge. This
deal marks the beginning of a strategic partnership between
Interstellar and IMG Models—which manages Aldridge—to develop
direct-to-consumer e-commerce fragrance and beauty businesses for
IMG Models’ diverse and dynamic client base.
Aldridge, best known for her work with Bulgari, Ralph Lauren,
Levi’s and Victoria’s Secret, will work closely with Interstellar
to develop a unique, namesake fragrance line and ecommerce site
that will be connected directly to Aldridge’s social channels and
passionate fan base. Initial products are expected to be available
for sale by the end of 2019.
“We believe this partnership is a first in our industry,” said
Jean Madar, Chairman & CEO of Inter Parfums, Inc. “Drawing from
our decades of experience creating products that capture and
interpret the DNA of our brands, we will look to develop namesake
products that capture the spirit of each celebrity.
Direct-to-consumer sales backed by social media, rather than
traditional advertising, make this a very attractive business
opportunity.”
He continued, “We are very pleased that Lily Aldridge is our
first partner under this agreement. Not only a beautiful model,
Lily is also an exemplary role model, as a wife, mother and
business woman. She is ‘all in’ on this project and will be fully
engaged in the creative and product development decisions of her
brand. She will also help fast track the launch and continued sale
of her fragrances through interaction with her growing social media
following.”
Interstellar’s broader partnership with IMG Models will see the
two groups collaborate on exploring and developing compelling
ecommerce businesses for IMG Models clients. Interstellar will be
responsible for building the e-commerce platforms, all aspects of
product development, packaging, production and marketing, as well
as fulfillment and customer service. In addition to talent, IMG
will develop creative content to support marketing and promotional
efforts.
President of IMG Models and Fashion Properties, Ivan Bart,
stated, “We’re excited for Lily to launch her own fragrance line,
and we have enjoyed the support of Interstellar Brands in bringing
this collaboration to life. As we grow our partnership, we look
forward to offering more IMG Models the opportunity to create their
own direct-to-consumer fragrance and beauty lines, and to exploring
the myriad crossover opportunities within the broader Endeavor
network.”
ABOUT IMG
IMG is a global leader in sports, fashion, events and media,
operating in more than 30 countries. The company manages some of
the world’s greatest sports figures and fashion icons; stages
hundreds of live events and branded entertainment experiences
annually; and is a leading independent producer and distributor of
sports and entertainment media. IMG also specializes in sports
training and league development, as well as marketing, media and
licensing for brands, sports organizations and collegiate
institutions. IMG is part of the Endeavor (formerly WME | IMG)
network.
ABOUT INTER PARFUMS, INC.
Founded more than 30 years ago, Inter Parfums, Inc. is a premier
fragrance company with a diverse portfolio of prestige brands that
includes Abercrombie & Fitch, Agent Provocateur, Anna Sui,
bebe, Boucheron, Coach, Dunhill, Graff, GUESS, Hollister, Jimmy
Choo, Karl Lagerfeld, Lanvin, Montblanc, Oscar de la Renta, Paul
Smith, Repetto, Rochas, S.T. Dupont and Van Cleef & Arpels. The
fragrance and beauty products developed, produced and distributed
by Inter Parfums are sold in more than 100 countries throughout the
world.
Statements in this release which are not historical in nature
are forward-looking statements. Although we believe that our plans,
intentions and expectations reflected in such forward-looking
statements are reasonable, we can give no assurance that such
plans, intentions or expectations will be achieved. In some cases
you can identify forward-looking statements by forward-looking
words such as "anticipate," "believe," "could," "estimate,"
"expect," "intend," "may," "should," "will," and "would," or
similar words. You should not rely on forward-looking statements,
because actual events or results may differ materially from those
indicated by these forward-looking statements as a result of a
number of important factors. These factors include, but are not
limited to, the risks and uncertainties discussed under the
headings “Forward Looking Statements” and "Risk Factors" in Inter
Parfums' annual report on Form 10-K for the fiscal year ended
December 31, 2017 and the reports Inter Parfums files from time to
time with the Securities and Exchange Commission. Inter Parfums
does not intend to and undertakes no duty to update the information
contained in this press release.
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version on businesswire.com: https://www.businesswire.com/news/home/20180918005131/en/
Inter Parfums, Inc.Russell Greenberg, 212-983-2640Exec. VP &
CFOrgreenberg@interparfumsinc.comwww.interparfumsinc.comorInvestor
Relations CounselThe Equity Group Inc.Fred Buonocore,
212-836-9607fbuonocore@equityny.comLinda Latman,
212-836-9609llatman@equityny.comwww.theequitygroup.comorIMGAnsleigh
Scholtes, 212-774-5481VP
Communicationsansleigh.scholtes@img.comwww.imgmodels.com
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