PLANO, Texas, Sept. 18, 2018 /PRNewswire/ -- Alliance Data
Systems Corporation (NYSE: ADS), a leading global provider of
data-driven marketing and loyalty solutions, today announced its
Columbus, Ohio‑based card services
business, a premier provider of branded private label, co-brand and
business card programs, has signed a new agreement to provide
private label credit card services for Academy Sports + Outdoors, a
growing sports, outdoor and recreation lifestyle retailer.
Academy Sports + Outdoors is dedicated to making it easier for
everyone to enjoy more sports and outdoor activities. At Academy's
more than 245 locations, customers can expect to find everyday low
prices and a unique product assortment, including apparel,
footwear, hunting, fishing and camping equipment, patio sets, and
barbeque grills, along with sports and recreation products, from
leading sports and outdoors brands. Academy Sports + Outdoors'
recent growth demonstrates how customers have come to rely on the
retailer for all of their outdoors and sports needs at the best
value.
Alliance Data will help drive customer loyalty to the Academy
brand by launching a private label credit card program informed by
customer insights. Leveraging Alliance Data's digital and mobile
expertise, the card program will feature a simple application
process through Frictionless Mobile Credit. This innovative,
patent-pending capability enables shoppers to apply for the Academy
Sports + Outdoors Credit Card in a matter of seconds, anywhere in
the store, through a text message and a few keystrokes. Shoppers
who apply at the point of sale will also benefit from Alliance
Data's Driver's License Instant Credit capability, which simplifies
the application process through the scan of the shopper's driver's
license. In addition, Alliance Data will implement a full suite of
data-driven marketing services for the card program to drive brand
loyalty and help grow Academy's top-line sales.
"We are proud to offer a new and improved credit card
experience, and we believe the simplified application process and
new features will allow Academy Sports + Outdoors to grow with the
ever-changing needs of our customers," said Tom Lamb, chief marketing officer, Academy
Sports + Outdoors. "Alliance Data has an impressive track record
across retail sectors and is a true leader in the marketing and
loyalty space. We look forward to leveraging their expertise to
provide our customers with even more value each and every day."
Melisa Miller, president,
Alliance Data's card services business, added, "We are so pleased
to be partnering with Academy Sports + Outdoors. It is an exciting
time for the brand as they continue to achieve impressive growth.
We are committed to contributing to that growth by driving
incremental top-line sales, and we look forward to partnering with
a brand as committed as we are to building customer relationships,
leveraging data-driven insights, and enhancing customer
loyalty."
About Academy Sports + Outdoors
At Academy Sports +
Outdoors, we make it easier for everyone to enjoy more sports and
outdoor activities. At each of our 245+ locations, we carry a wide
range of apparel, footwear, hunting, fishing and camping equipment,
patio sets and barbeque grills, along with sports and recreation
products, at everyday low prices. For all. For less. For more
information about Academy Sports + Outdoors visit academy.com,
facebook.com/academy, twitter.com/academy, pinterest.com/academy,
youtube.com/academy and instagram.com/academy.
About Alliance Data's card services business
Based in
Columbus, Ohio, Alliance Data's
card services business develops market-leading private label,
co-brand, and business credit card programs for many of the world's
most recognizable brands. Through our branded credit programs, we
help build more profitable relationships between our partners and
their cardmembers, and drive lasting
loyalty.
Using the industry's most comprehensive and predictive data set,
advanced analytics, and broad-reaching capabilities, Alliance
Data's card services business has been helping partners increase
sales and provide greater value to their cardmembers since 1986. We
are proud to be part of the Alliance Data enterprise (NYSE: ADS),
an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work
For company headquartered in Plano,
Texas. To learn more, visit KnowMoreSellMore.com, follow us
on Twitter @Know_SellMore, and connect with us on LinkedIn at
Alliance Data card services.
About Alliance Data
Alliance Data® (NYSE:
ADS) is a leading global provider of data-driven marketing and
loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the
critical customer marketing experience; the result is measurably
changing consumer behavior while driving business growth and
profitability for some of today's most recognizable brands.
Alliance Data helps its clients create and increase customer
loyalty through solutions that engage millions of customers each
day across multiple touch points using traditional, digital, mobile
and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE
100 Best Companies to Work For company headquartered in
Plano, Texas, Alliance Data
consists of three businesses that together employ approximately
20,000 associates at more than 100 locations worldwide.
Alliance Data's card services business is a provider of
market-leading private label, co-brand, and business credit card
programs. Epsilon® is a leading provider of
multichannel, data-driven technologies and marketing services, and
also includes Conversant®, a leader in personalized
digital marketing. LoyaltyOne® owns and operates the AIR
MILES® Reward Program,
Canada's most recognized loyalty
program, and Netherlands-based
BrandLoyalty, a global provider of tailor-made loyalty programs for
grocers.
Follow Alliance Data on Twitter, Facebook, LinkedIn, Instagram
and YouTube.
Forward Looking Statements
This release contains
forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements give our expectations or
forecasts of future events and can generally be identified by the
use of words such as "believe," "expect," "anticipate," "estimate,"
"intend," "project," "plan," "likely," "may," "should" or other
words or phrases of similar import. Similarly, statements that
describe our business strategy, outlook, objectives, plans,
intentions or goals also are forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
Media Contacts:
Alliance Data
Tiffany
Louder – Investor
Relations
214-494-3048
tiffany.louder@alliancedata.com
Shelley Whiddon –
Media
214-494-3811
shelley.whiddon@alliancedata.com
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SOURCE Alliance Data Systems Corporation