PulteGroup Leverages Georgia Market Position to Serve First-Time Homebuyers
September 17 2018 - 8:10AM
Business Wire
Centex Brand Reintroduction Responds to Growing
Metro Atlanta Demand
PulteGroup is relaunching its Centex brand in Georgia with plans
to develop affordable new-home communities throughout Metro
Atlanta. Centex is a national brand of PulteGroup, Inc. (NYSE:
PHM), offering consumer inspired homes built for first-time
homebuyers.
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PulteGroup Reintroduces Centex to
Georgia. (Photo: Business Wire)
“As the Atlanta region continues to add population and jobs,
there is strong demand for more affordably priced homes across
Atlanta’s suburban counties,” said Will Cutler, division president
for PulteGroup’s Georgia Division. “Centex had a long history of
serving first-time buyers in Metro Atlanta but has not had a
presence in the market since 2011. Serving this growing segment of
homebuyers allows PulteGroup to expand its presence in Georgia and
bring our affordable Centex brand homes to market in locations and
at price points that are attractive to first-time buyers.”
The first-time buyer segment is being driven by maturing
millennials looking to build equity through homeownership rather
than continuing to rent. With demographic trends showing impressive
household growth rates in Atlanta’s suburban counties, these buyers
are migrating to locations with good schools and easy access to
highways and the region’s employment centers. More than half of
recent new and existing home sales in the Metro Atlanta area were
priced under $250,000, making the Centex brand especially
well-positioned to provide family-oriented buyers affordable homes
where they want to live.
All Centex homes will include PulteGroup’s new Smart Home
technology, allowing homeowners to choose options which give them
the ability to seamlessly control their lights, thermostat,
security systems, appliances and more with just the touch of their
cell phone or the sound of their voice. Aligned with the Centex
brand’s appeal to tech-savvy millennials, Centex homes are ready to
connect with seamless WiFi reliability and increased bandwidth,
thanks to built-in access points and direct wiring throughout the
home. Built-in wiring and assured connectivity from anywhere in the
home allows access to a full array of customizable home automation
technologies and features designed to run a smarter home.
“PulteGroup’s established position as the third largest builder
in Atlanta gives us several advantages we can rely on to
reintroduce and grow the Centex brand,” said Cutler. “Given our
in-depth market knowledge, strong relationships with construction
trades, our track record of sound land investments and our Life
Tested® floorplans that have proven to meet buyer needs, we can
successfully develop new Centex communities. Our strategy is to
serve buyers at every life stage, and the Centex relaunch will
allow us to serve more customers in the Atlanta market who are
ready to purchase their first home.”
The newest Centex community, Princeton Village, is now open in
Palmetto, Georgia. It will be followed by new communities in the
East Gwinnett and Mill Creek areas of Gwinnett County, and in
McDonough in Henry County.
About PulteGroup, Inc.PulteGroup,
Inc. (NYSE:PHM), based in Atlanta, is one of America’s
largest homebuilding companies with operations in approximately 50
markets throughout the country. Through its brand portfolio that
includes Centex, Pulte Homes, Del Webb, DiVosta
Homes and John Wieland Homes and Neighborhoods, the
company is one of the industry’s most versatile homebuilders able
to meet the needs of multiple buyer groups and respond to changing
consumer demand. PulteGroup conducts extensive research
to provide homebuyers with innovative solutions and consumer
inspired homes and communities to make lives better.
For more information about PulteGroup, Inc. and
PulteGroup brands, go to pultegroupinc.com;
www.pulte.com; www.centex.com; www.delwebb.com; www.divosta.com and www.jwhomes.com.
Follow PulteGroup, Inc. on Twitter: @PulteGroupNews.
About CentexCentex, a national brand of PulteGroup, Inc.
(NYSE: PHM), helps first-time homebuyers put themselves in a better
place. Centex builds consumer inspired homes and communities
that balance smart design and affordability with a friendly,
enjoyable buying process. For more information about Centex, visit
www.centex.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180917005342/en/
PulteGroup, Inc.Julie Pulliam,
404-978-6436julie.pulliam@pultegroup.com
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