BEIJING, Sept. 17, 2018 /PRNewswire/ -- Secoo (NASDAQ:
SECO), China's largest premium
e-commerce platform, is pleased to announce a partnership with
Feelunique, Europe's leading
online beauty retailer, to launch a dedicated Feelunique-branded
cosmetics store within Secoo's platform in next months.
Through this unique partnership, Feelunique will provide Secoo's
sophisticated Chinese customer base of more than 20 million high
net-worth members with access to highly sought-after premium and
niche international beauty brands.
Secoo values Feelunique's unique combination of expertise in
beauty and cross-border retailing, as well as its growing brand
recognition in China – a market
which already accounts for 20% of Feelunique's sales.
The store will launch in Q4 2018, building out Secoo's cosmetics
category and providing an additional potent channel for Feelunique
to serve China's fast-growing
online beauty market. Orders placed through the Feelunique store on
Secoo will be fulfilled by Feelunique's strategically located
distribution hub in Hong Kong, due
to be operational next month.
Secoo and Feelunique will jointly create high-quality editorial
content to inform and inspire consumers, in-line with Feelunique's
highly successful content – and community – led strategy. All
pricing, promotions, merchandising and inventory will be managed by
Feelunique.
Joel Palix, CEO of Feelunique, said: "Feelunique's
expertise in cross-border beauty and Secoo's considerable customer
base in China is a powerful
combination. I am hugely excited by the offering we will jointly
bring to Chinese consumers demanding high-quality international
beauty brands from a trusted retailer. With Secoo's base of 20
million members spending an average of $500 per order, this is an exceptional
opportunity to accelerate Feelunique's penetration of this large
and growing beauty market alongside a distinguished luxury
e-commerce platform."
The Founder and CEO of Secoo, Richard
Li represented that the partnership with Feelunique
fulfilled Secoo's business strategy of further understanding strong
luxury market demand in China.
With Feelunique's wide selections on products and strict quality
guarantee, we are confident that we are well positioned to capture
emerging online opportunities in China and augment values to our customers.
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SOURCE Secoo Group