Electronics For Imaging, Inc. (Nasdaq:EFII) customers will gain
insights from a global leader in experiential marketing and
emerging digital strategies during a fireside chat keynote session
with The Freeman Company’s CEO Joseph E. Popolo, Jr. at
the 2019 EFI™ Connect users group conference – Jan. 22-25, 2019 at
Wynn Las Vegas.
Based in Dallas, The Freeman Company — the world’s leading brand
experience company — has taken its longstanding, 91-year experience
in exhibit display graphics and matched it with comprehensive
offerings including strategy, creative, logistics, digital, audio
visual, and event technology.
An important lesson in successful experiential
marketing “Connect attendees will have much to learn from
Joseph Popolo’s journey with The Freeman Company and its approach
to better, integrated experiential marketing services management,”
said Frank Mallozzi, chief revenue officer, EFI. “His deep
knowledge and leadership know-how in creating some of the world’s
most important tradeshow events will illustrate the important role
EFI customers can play in establishing and magnifying business
brands.”
After working in government affairs for Roadway Services Inc.,
Popolo joined Freeman in 1997 as assistant treasurer. He was named
vice president of finance and treasurer in 1999 before being
promoted to president of Freeman’s Exposition Services Division two
years later. He was promoted to CEO of Freeman in 2008, and was
recently named CEO of The Freeman Company, the newly created parent
company that encompasses Freeman, Encore Event Technologies, and
Alford Media. Popolo’s leadership in the last 10 years has been
marked by expansion in the EMEA and Asia Pacific regions, with
Freeman serving as a strategic partner to a growing customer
base.
Popolo has a bachelor’s degree in finance from Boston College’s
Carroll School of Management, and an MBA, with concentrations in
economics and finance, from the University of Chicago’s Booth
School of Business. In 2013, he was recognized with the Ernst
& Young Entrepreneur Of The Year Award for the Southwest
Area North region. He serves on the CEO Roundtable of the U.S.
Travel Association and previously served on the board of directors
of the International Association of Exhibitions and Events and the
board of trustees of the Professional Convention Management
Association.
Captivating visuals for engaging brand
experiences During his January 22 EFI Connect fireside
chat keynote, Popolo will share learnings from his 20+ years of
serving global clients’ brand experience needs, including a
discussion on the role print and other visual elements play in
today’s most-advanced and successful B2B exhibits.
“I am looking forward to sharing my experiences with the dynamic
group of print and marketing professionals who attend EFI Connect,”
said Popolo. “It will be an opportunity to discuss the way engaging
brand experiences are crafted, and the significant role captivating
visuals play in grabbing your target audience’s attention.
“By discovering what resonates best with your audience and
integrating it into your strategy, you can develop stunning and
informative visuals that serve as the initial point of contact with
your audience, imploring them to visit your booth or check out the
experience you’ve created for them,” he added. “A well-thought-out
design can be the catalyst that drives increased interested and
attendance at your exhibit, making it an essential component to the
best marketing strategies.”
Next January’s event will be the 20th EFI Connect conference,
bringing print professionals from across the globe to Las Vegas for
in-depth, informative training and education on key printing and
packaging management and technology challenges. The conference is
an ideal venue for open dialogue and idea exchange, giving
customers a valuable opportunity to participate in educational
sessions, receive hands-on experience, discuss industry trends,
network with peers, voice their opinions, and learn from
others.
With approximately 200 sessions at the four-day conference,
Connect gives EFI customers the opportunity to gain vital insights
in smart business management. Attendees from all over the world
learn the best ways to use EFI’s portfolio of production and
industrial inkjet, integrated MIS/ERP workflow and Fiery® digital
front end print server products. Customers also benefit from being
able to provide in-person feedback to senior EFI executive and
technical development staff. For more information about EFI Connect
2019, and to register for the event, visit www.efi.com/connect.
About EFI EFI™ is a global technology company,
based in Silicon Valley, and is leading the worldwide
transformation from analog to digital imaging. We are passionate
about fueling customer success with products that increase
competitiveness and boost productivity. To do that, we develop
breakthrough technologies for the manufacturing of signage,
packaging, textiles, ceramic tiles, and personalized documents,
with a wide range of printers, inks, digital front ends, and a
comprehensive business and production workflow suite that
transforms and streamlines the entire production process.
(www.efi.com)
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NOTE TO EDITORS: The EFI logo and Fiery are
registered trademarks of Electronics For Imaging, Inc. in the U.S.
and/or certain other countries. EFI is a trademark of Electronics
For Imaging, Inc. in the U.S. and/or certain other countries. All
other terms and product names may be trademarks or registered
trademarks of their respective owners, and are hereby
acknowledged.
Nothing herein should be construed as a warranty in addition to
the express warranty statements provided with EFI products and
services.
This news release contains forward-looking statements, that are
statements other than statements of historical fact including words
such as “anticipate”, “believe”, “estimate”, “expect”, “consider”,
“plan” and similar, any statements related to strategies or
objectives of management for future operations, products,
development, performance, any statements of assumptions or
underlying any of the foregoing and any statements in the future
tense.
Forward-looking statements are subject to certain risks and
uncertainties that could cause our actual or future results to
differ materially. For further information regarding risks
and uncertainties associated with EFI’s businesses, please refer to
the risk factors section in the Company’s SEC filings, including,
but not limited to, its annual report on Form 10-K and its
quarterly reports on Form 10-Q. EFI undertakes no obligation to
update information contained herein, including forward-looking
statements.
Contact:David Lindsay+1 404 931 7760david.lindsay@efi.com
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