USA TODAY NETWORK Announces Launch of LOCALiQ - a Next-Generation Local Marketing Partner for Businesses
September 10 2018 - 8:30AM
Business Wire
LOCALiQ Brings Together USA TODAY NETWORK’s
Breadth of Insights, Data Intelligence, and Marketing Solutions to
Help Businesses Succeed in Reaching Customers; Launches New Service
to Drive Increased ROI
USA TODAY NETWORK, part of Gannett Co., Inc. (NYSE: GCI), today
announced the launch of LOCALiQ, a data-driven marketing solution
designed to simplify the complexity of marketing for businesses and
drive improved return on investment. LOCALiQ combines one of the
largest local audiences of 125 million consumers with key platforms
such as Google, Bing and Facebook and leading-edge technology that
is powered by data intelligence and insights.
LOCALiQ will feature a new proprietary digital auditing
technology, LOCALiQ Grader, that provides guidance, context, and
recommendations around a business’s online marketing presence. The
LOCALiQ Grader combines smart insights and data intelligence to
empower a business by comparing its digital presence to that of its
competitors. The technology provides recommendations of marketing
approaches encompassing search, social and mobile advertising
without costly trial and error, leading to a much better – and
faster – return on investment.
USA TODAY NETWORK has been developing and investing in its
digital capabilities to deliver a more simplified approach to
marketing, while also leveraging powerful technology and
maintaining top-tier service to its clients. Through the
acquisition of ReachLocal in August 2016, the NETWORK expanded its
digital capabilities to include web presence optimization, as well
as search and social digital lead generation. SweetIQ was acquired
in April 2017 to add local listings and reputation management
services. LOCALiQ now combines these solutions with existing online
and offline advertising offerings into one comprehensive, robust
solution set that will help businesses effectively reach consumers
across any platform.
“USA TODAY NETWORK embodies trust and transparency in our local
communities, through our commitment to great journalism and our
desire to deliver a robust marketing solution to businesses to help
them succeed,” said Sharon Rowlands, President, USA TODAY NETWORK
Marketing Solutions. “We have been on a transformative journey to
be the partner businesses trust with their marketing investments.
Through our company’s history, we have gained a strong
understanding of local marketing and with LOCALiQ, we are bringing
together all of our assets to make a real difference for local
businesses.”
“Helping local businesses succeed and grow is core to the
mission at USA TODAY NETWORK,” said Kevin Gentzel, Chief Revenue
Officer, Gannett | USA TODAY NETWORK. “With LOCALiQ, we utilize our
scale, proprietary technology, data-driven solutions and informed
best practices - all to help millions of local business across the
US win. We believe that LOCALiQ, and the technology powering it,
will give our clients a big advantage as they seek to reach
customers effectively and efficiently wherever they are. We are
more than just a 'newspaper' company, we are a digital media and
marketing solution partner that can help businesses compete and
win.”
BIA/Kelsey estimates that U.S. local ad spending will reach
$151.2 billion this year, a five percent increase from 2017.
Businesses today are challenged with many marketing choices and
limited resources, and are not effectively utilizing their
marketing budgets to reach engaged consumers. LOCALiQ is positioned
to be a true partner in helping businesses turn that marketing
spend into measurable success whether across USA TODAY NETWORK or
the growing digital landscape beyond its owned and operated
properties.
More information about LOCALiQ and its offerings can be found at
LOCALiQ.com.
About LOCALiQ
LOCALiQ is USA TODAY NETWORK’s integrated marketing solution
that combines unique insights, intelligent technology, proven
expertise, and scalable results to drive smarter growth for
businesses. USA TODAY NETWORK, part of Gannett Co. Inc. (NYSE:
GCI), has deep roots in many communities across the U.S. and around
the globe, a key asset to helping businesses grow. LOCALiQ combines
the power of our network, as well as marketing services from
ReachLocal and SweetIQ, to create a seamless end-to-end experience
for clients. Learn more about how we can help you build your growth
story at LOCALiQ.com.
About Gannett
Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally
focused media and marketing solutions company committed to
strengthening communities across our network. With an unmatched
local-to-national reach, Gannett touches the lives of more than 125
million people monthly with our Pulitzer-Prize winning content,
consumer experiences and benefits, and advertiser products and
services. Gannett brands include USA TODAY NETWORK with the iconic
USA TODAY and more than 100 local media brands, digital marketing
services companies ReachLocal and SweetIQ, and U.K. media company
Newsquest. To connect with us, visit www.gannett.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180910005214/en/
USA TODAY NETWORKFor media inquiries, contact:Amber
Allman, 703-854-5358Vice President, Corporate Events &
Communicationsaallman@gannett.comorFor investor inquiries,
contact:Stacy Cunningham, 703-854-3168Vice President, Financial
Planning & Investor Relationsinvestors@gannett.com
New Gannett (NYSE:GCI)
Historical Stock Chart
From Mar 2024 to Apr 2024
New Gannett (NYSE:GCI)
Historical Stock Chart
From Apr 2023 to Apr 2024