NEW YORK, Sept. 6, 2018 /PRNewswire/ --
Today, Weight Watchers International,
Inc. (NYSE: WTW ) ("WW") unveiled a season-long
partnership with the New York Giants, kicking off at the home
opener on September 9, 2018 with The
Ultimate Tailgate experience at MetLife Stadium.
At Sunday's game, WW will host the ultimate WW Freestyle™ food
truck experience, serving up WW Freestyle-inspired tailgate
favorites curated by renowned chef and WW ambassador, Eric Greenspan. Fans will have the chance to
participate in fun and interactive games and activities, capture
memories and grab a tasty bite before the game.
"At WW, we aim to meet people where they are to help them on
their wellness journey, which means being a part of the things they
love. In the fall, that means football and tailgating," said
Stacey Mowbray, President,
North America of WW. "We know
people want to be healthy year-round, and by partnering with the
New York Giants, we'll inspire healthy habits for one of sports'
greatest fan bases."
Chef Eric Greenspan, known as the
'king of comfort food,' will be onsite to share his recipes and
tips for healthy tailgating with Giants fans. On gameday,
tailgaters will be treated to healthy tailgate favorites such as
mac and cheese, lobster rolls and blueberry-raspberry crumble.
"Marrying my passion for food, WW Freestyle and football is a
win-win-win," said Chef Eric
Greenspan, "As a life-long Giants fan, I can't wait to meet
fellow fans and show them how you can live your best life all
season-long, be healthy and enjoy some of your favorite fall and
tailgate dishes."
In addition to the opening day tailgate, the partnership with
the New York Giants includes season-long gameday signage, digital
and social support and in-bowl promotion on opening day.
For more information, please visit
www.weightwatchers.com/fan.
About Weight Watchers International, Inc.
Weight
Watchers is a global wellness company and the world's leading
commercial weight management program. We inspire millions of people
to adopt healthy habits for real life. Through our engaging digital
experience and face-to-face group meetings, members follow our
livable and sustainable program that encompasses healthy eating,
physical activity and positive mindset. With more than five decades
of experience in building communities and our deep expertise in
behavioral science, we aim to deliver wellness for all. To learn
more about the Weight Watchers approach to healthy living, please
visit www.weightwatchers.com. For more information
about our global business, visit our corporate website
at www.weightwatchersinternational.com.
FOR MORE INFORMATION, CONTACT:
Brooke Theiss, Weight Watchers
347.463.8239
Brooke.Theiss@weightwatchers.com
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SOURCE Weight Watchers International, Inc.