LOS ANGELES, Sept. 6, 2018 /PRNewswire/ -- Tinder
(NASDAQ: MTCH), the world's most popular app for meeting new
people, today announced that Jenny
Campbell has joined the company as Chief Marketing
Officer. With more than 20 years of marketing experience,
both in house at Nike and in leadership roles at 72andSunny and
Wieden + Kennedy, Jenny has a proven track record shaping brand,
marketing, and advertising strategies.
"Growing our leadership team has been a key priority since
I joined as CEO," said Elie
Seidman. "Jenny Campbell is
an exceptional talent and we're excited to have her join the
team. We have built an iconic brand that is a central part of
social culture. We're taking our global marketing to the next level
and Jenny's wealth of experience and talent is a critical and
exciting addition."
Jenny joins Tinder from 72andSunny, where she served as Managing
Director, of the Los Angeles
office and worked with leading international brands, including:
Adidas, Uber, Activision, Starbucks, eBay, UGG and Stubhub among
others. Prior to 72andSunny, Jenny was a Global Brand Director at
Nike for various areas including Nike+ Member Services,
NikeFuelband and Nike+ Running. She began her career at
Wieden+Kennedy, working with Nike, Electronic Arts, Target
and Microsoft. Jenny serves on the board of Makers, a
feminist media brand telling the stories of trailblazing female
leaders and creators.
"Tinder is one of the most innovative brands in the world.
Since it was founded, Tinder has changed the way people meet and
has become ingrained in our lives and culture. I'm excited to
be part of the company's future and build the global brand even
further," stated Jenny Campbell.
Jenny Campbell is the latest in a
series of executive hires that began in January of this year, and
has included senior leadership additions to Human Resources,
Finance, Analytics and Engineering.
About Tinder
Launched in 2012, Tinder is the world's
leading social app for meeting new people. With its global reach,
people in more than 190 countries around the world are swiping
right to connect with others. Each day, 26 million matches are made
on Tinder with more than 20 billion matches made to date. In
December 2014, Tinder had zero paying
members and it has rapidly grown to more than 3 million subscribers
today, making it a top 5 grossing non-gaming app globally.
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SOURCE Tinder