HOUSTON, Sept. 5, 2018 /PRNewswire/ -- BBVA Compass has
launched a series of new commercials in the Birmingham market highlighting the newest
functionalities features of the BBVA Compass Mobile Banking
App.
Among the newest features of the app is the BBVA Compass
Financial Tools for mobile to make financial planning easier. The
commercials that detail these features and others began airing on
September 3, and include ten
spots.
"Our digital products are what differentiate BBVA Compass, and
our mobile app is consistently selected as a leader in the
industry," said BBVA Compass Chief Marketing Officer Jennifer Dominiquini. "It's won multiple awards
in recent years and it's only getting better with these new
components. We needed a full series of commercials that highlighted
the various new additions, but were also engaging and would
intrigue our consumer base."
Each commercial is 30 seconds long and is produced by o2ideas,
with actress Sarah Pribis describing
a new feature in every spot. With terms including "apportunity," a
play on the bank's brand promise of "creating opportunities,"
"appealing" and "appreciate" displayed on the screen, the
advertisements succinctly describe the app's new abilities and its
positive evolution. Pribis, a Broadway veteran, is also a host of
the viral mobile app, HQ Trivia.
"Imagine the opportunity to apply for a bank account just by
tapping on a handy green button," says Pribis in one of the spots.
"With the BBVA Compass Mobile Banking App, you can do just that.
Apply for a checking account. Credit card. CD. Even a personal
loan."
Clients can use the so-called green button on the homepage of
the Mobile Banking App to apply for new banking products, including
checking and savings accounts and money markets.
In addition to the green button, the recent mobile app release
features BBVA Compass Financial Tools, which help clients track
spending and manage budgets. Clients are also encouraged to add
outside accounts for an accurate and full picture of their
financial health.
Other tools in the money management feature include:
- Spending: Clients can see the percentages of their
spending as it pertains to each transaction category. If they tap
on a section, they will see how much they spent in that
category.
- Budgets: A chart that shows a client's monthly budget.
Budget categories change color from green to yellow and red if the
client exceeds set spending limits. The visual approach is designed
to quickly convey targeted spending and progress toward the monthly
budget.
- Accounts: Allows clients to link and manage their
external financial accounts so they can easily view their full
financial life in one place. Clients can link everything from
checking, savings and money markets to investments, credit cards,
insurance, property and more from virtually any financial
institution.
The BBVA Compass Mobile Banking App was named Best Mobile App by
Money® magazine in 2015, Javelin Strategy & Research's
Mobile Banking Leader in Functionality Award three times in as many
years and Javelin also named it a leader for its ease of use in its
2017 Mobile Banking Scorecard.
For more information on the BBVA Compass Mobile Banking App,
click here.
To learn more about BBVA Compass, visit: www.bbvacompass.com
For more news, visit: www.bbva.com and
newsroom.bbvacompass.com
About BBVA Group
BBVA (NYSE: BBVA) is a customer-centric global financial services
group founded in 1857. The Group has a strong leadership position
in the Spanish market, is the largest financial institution
in Mexico, it has leading franchises in South
America and the Sunbelt Region of the United States; and it is also the leading
shareholder in Garanti, Turkey's biggest bank for market
capitalization. Its diversified business is focused on high-growth
markets and it relies on technology as a key sustainable
competitive advantage. Corporate responsibility is at the core of
its business model. BBVA fosters financial education and inclusion,
and supports scientific research and culture. It operates with the
highest integrity, a long-term vision and applies the best
practices. More information about BBVA Group can be found
at bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based financial institution that operates
645 branches, including 332 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 18 in New Mexico. BBVA Compass ranks among the top
25 largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). BBVA Compass has been
recognized as one of the leading small business lenders by the
Small Business Administration (SBA) and ranked 6th nationally in
the total number of SBA loans originated in fiscal year 2017.
Additional information about BBVA Compass can be found at
www.bbvacompass.com. For more BBVA Compass news, follow
@BBVACompassNews on Twitter, visit
newsroom.bbvacompass.com, or visit bbva.com.
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SOURCE BBVA Compass