Pixelworks Iris Processor Incorporated in ZTE Axon 9 Pro Smartphone for Superior HDR and Advanced Video Streaming
September 05 2018 - 8:30AM
Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of power
efficient visual processing solutions, today announced that ZTE’s
Axon 9 Pro smartphone incorporates Pixelworks’ third-generation
Iris chipset to provide an optimal video streaming and picture
quality experience. Pixelworks’ advanced video and display
processing technology enables the Axon 9 Pro to deliver smooth,
blur-free HDR video and enhanced color contrast that is superior to
many competing mobile devices.
The powerful combination of Pixelworks Iris
advanced video processing technology and Qualcomm’s Snapdragon™ 845
applications processor make the Axon 9 Pro an ideal mobile device
for high-performance video streaming. With display performance
comparable to the vivid visual experience on UHD TVs, the ZTE Axon
9 Pro features a 6.21” 1080x2248 AMOLED display with notch, as well
as color and local contrast enhancement and highly differentiated
sharpness improvement. Additional features enabled by Pixelworks’
next-generation display capabilities include:
- Industry leading True Clarity™ MEMC (motion estimation, motion
compensation) processing technology to eliminate unintended judder
and blur while streaming video
- True Color™ that delivers up to 1 billion accurate and vibrant
colors
- In-line color calibration to achieve a level of color accuracy
of ∆E less than 2; making it nearly impossible to discern between
actual color and displayed color
- Comprehensive tone-mapping pipeline to render HDR10 video true
to the creator’s intent
- Sophisticated contrast management and sharpness to deliver the
most realistic viewing experience
Anthony Gioeli, Executive Vice President and
General Manager, Video Devices at Pixelworks, added, “With more
than two decades as a leader in visual display and digital image
processing, Pixelworks’ Iris technology provides notable advances
in the mobile viewing experience by giving users an unprecedented
level of cinematic-quality video and color accuracy. We are pleased
to be incorporated into the new ZTE Axon 9 Pro smartphone, which
delivers compelling display performance and true-to-life visuals
that significantly raise the bar for video-viewing standards in the
global smartphone market.”
Pixelworks’ proven track record of R&D and
technology innovation has resulted in an IP portfolio of over 400
issued and pending video-related patents and a strong market
position in the visual display industry. The Company’s HDR
technology is capable of 1M:1 contrast ratio with 10x improvement
in color accuracy and is also auto-adaptive to ambient light,
making it the de facto leader among content creators and service
providers. Additionally, the Company’s MEMC processing technology
enables streaming video up to 60fps (frames per second),
eliminating unintended judder and blur. Pixelworks’ broad suite of
solutions also includes market-leading color management, display
calibration and advanced scaling to maintain the fidelity of the
image presented on the display, while providing the highest picture
quality regardless of the viewing conditions.
ZTE formally introduced the Axon 9 Pro
smartphone during a launch event at the IFA trade show in Berlin on
August 30, 2018.
About Pixelworks
Pixelworks creates, develops and markets high
efficiency visual display processing and advanced video delivery
solutions for the highest quality display and streaming
applications. The Company has a 20 year history of delivering image
processing innovation to providers of leading edge consumer
electronics and professional displays, as well as video delivery
and streaming solutions. Pixelworks is headquartered in San Jose,
CA. For more information, please visit the Company’s web site at
www.pixelworks.com.
Note: Pixelworks, the Pixelworks logo, True Clarity and True
Color are registered trademarks of Pixelworks, Inc. All other
trademarks are property of their respective owners.
Investor Contact:Shelton GroupBrett L PerryP:
214-272-0070E: bperry@sheltongroup.com
Company Contact:Pixelworks, Inc.E:
info@pixelworks.com
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