AIRPORT CITY, Israel,
Sept. 4, 2018 /PRNewswire/ -- My
Size, Inc. (the "Company" or "My Size") (NASDAQ: MYSZ) (TASE:
MYSZ), the developer and creator of smartphone measurement
applications, announced today it is partnering with the
Fashion Institute of Technology
("FIT"), an internationally recognized college for design, fashion,
art, communications, and business in New
York City, to provide its innovative mobile measurement
solutions to students.
Per the agreement, My Size will grant access to its Qsize and
MySizeID™ apps for use within the institution's
fashion curriculum. Students will use Qsize to measure garments
throughout the quality control process, measure body sizes with
MySizeID™, and build a sizing chart to sync
measurements with through the technology's platform. Professor
Deborah Beard, Chair of Technical
Design, creates programs to fit the fashion industry's technical
design requirements and will be presenting this app to her students
this fall with the My Size tech designers.
"We are very excited to enter into this partnership with My Size
and to bring innovative technologies like MySizeID™
and Qsize to our fashion students. These solutions will provide our
students a hands-on opportunity to utilize technology that is
making a difference within the apparel space today," said
Steven Frumkin, Dean, Jay and Patter
Baker School of Business and Technology, Fashion Institute of Technology. "These
technologies will also enable us to reinforce solutions to several
key issues in fashion today. Qsize will showcase sustainability,
and provide our students with tools to ensure the quality control
process, while MySizeID™ will teach the importance of
a more inclusive apparel product and further highlight how the
industry can improve to ensure a great experience for everyone. We
can't wait to get started."
As one of New York City's
premier public institutions and part of SUNY (State University of New
York), FIT is known for rigorous, unique, and adaptable
academic programming and experiential learning opportunities with a
broader ethos to educate students to embrace inclusiveness, commit
to sustainability, and engage with the community. FIT is also known
to develop innovative design and strategic business solutions that
are aimed to upend the status quo for adopting groundbreaking
technologies in its teachings, making it an ideal partner for My
Size and its mobile measurement solutions.
"We look forward to working with a prestigious institution such
as FIT, and to getting our technology into the hands of the next
generation of great apparel designers," said My Size CEO,
Ronen Luzon. "This partnership is a
tremendous opportunity for My Size to further showcase the value of
our technology – specifically its use within the production process
of apparel – while also giving back and providing an educational
tool to the talented FIT students. We are excited to work with FIT
and to see the great work between the students and My Size."
The MySizeId™ app is a turnkey solution that helps
any merchant's customers choose the appropriate apparel size for
that specific brand, based on the shopper's real measurements. My
Size's innovative technology enables consumers to measure
themselves using their smartphone and then be matched with a
brand-specific apparel item in their size. Once launched on any
given e-commerce platform, store owners will be able to add the
MySizeId™ app to their storefronts through a simple
integration and provide their shoppers with a more personalized
experience.
MySizeId™ can increase the sales of apparel
retailers by reducing or even eliminating their customers'
uncertainties regarding size and fit. Based on My Size's estimates,
the MySizeId™ app can increase average order values by
approximately 20%. MySizeId™ also addresses the
industry's $62 billion return problem
by reducing return rates by approximately 30%. Furthermore,
MySizeId™ enhances the customer experience, leading to
greater brand loyalty.
About FIT
The Fashion Institute
of Technology, a part of the State
University of New York, has been a leader in career
education in art, design, business, and technology for more than 70
years. With a curriculum that provides a singular blend of
hands-on, practical experience, classroom study, and a firm
grounding in the liberal arts, FIT offers a wide range of
outstanding programs that are affordable and relevant to today's
rapidly changing industries. Internationally renowned, FIT draws on
its New York City location to
provide a vibrant, creative community in which to learn. The
college offers nearly 50 majors and grants AAS, BFA, BS, MA, MFA,
and MPS degrees, preparing students for professional success and
leadership in the global marketplace. Among notable alumni in
fashion are Calvin Klein, Michael
Kors, Amsale Aberra, Reem Acra,
Brian Atwood, John Bartlett, Dennis
Basso, Francisco Costa,
Norma Kamali, Nanette Lepore, Bibhu
Mohapatra, Ralph Rucci, and Michelle Smith. Other prominent graduates
include Leslie Blodgett, creator of
bareMinerals; international restaurant designer Tony Chi; Nina
Garcia, editor in chief, Elle; Essie Weingarten, founder of Essie Cosmetics;
and Joe Zee, fashion stylist,
journalist, producer, and businessman.
About My Size, Inc.
My Size, Inc. (TASE: MYSZ)
(NASDAQ: MYSZ) has developed a unique measurement technology based
on sophisticated algorithms and cutting-edge technology with broad
applications including the apparel, e-commerce, DIY, shipping and
parcel delivery industries. This proprietary technology is
driven by several algorithms which are able to calculate and record
measurements in a variety of novel ways. To learn more about My
Size, please visit our website www.mysizeid.com. Follow us on
Facebook, LinkedIn and Twitter.
Please click here for a demonstration
of how the MySizeID™ retail app
works.
Please click here for a demonstration of the
SizeUp™ "measurement from the air" smart
measuring tape.
Please click here for a demonstration
of how the BoxSizeID™ app
works.
Cautionary Statement Regarding Forward-Looking
Statements
This press release contains certain forward-looking statements
within the meaning of the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These statements are
identified by the use of the words "could," "believe,"
"anticipate," "intend," "estimate," "expect," "may," "continue,"
"predict," "potential," "project" and similar expressions that are
intended to identify forward-looking statements. All
forward-looking statements speak only as of the date of this press
release. You should not place undue reliance on these
forward-looking statements. Although we believe that our plans,
objectives, expectations and intentions reflected in or suggested
by the forward-looking statements are reasonable, we can give no
assurance that these plans, objectives, expectations or intentions
will be achieved. Forward-looking statements involve significant
risks and uncertainties (some of which are beyond our control) and
assumptions that could cause actual results to differ materially
from historical experience and present expectations or projections.
Actual results to differ materially from those in the
forward-looking statements and the trading price for our common
stock may fluctuate significantly. Forward-looking statements also
are affected by the risk factors described in the Company's filings
with the U.S. Securities and Exchange Commission. Except as
required by law, we undertake no obligation to update or revise
publicly any forward-looking statements, whether as a result of new
information, future events or otherwise, after the date on which
the statements are made or to reflect the occurrence of
unanticipated events.
Israel Press Contact:
Eran
Yoels
Rimon, Cohen and Co.
Eran@rcspr.co.il
U.S. Press Contact:
Matthew
Bretzius
FischTank Marketing & PR
matt@fischtankpr.com
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SOURCE My Size Inc.