Leading Canadian Cannabis Company Announces
New Lifestyle-Inspired Brands
VANCOUVER, Aug. 31, 2018 /CNW/ - INVICTUS MD
STRATEGIES CORP. ("Invictus" or the "Company") (TSXV: GENE; OTC:
IVITF; FRA: 8IS1) today announced the introduction of four
lifestyle-inspired cannabis brands for recreational users to become
available across Invictus' robust distribution network under the
omnichannel Terra World. As
consumers look to navigate the new world of recreational cannabis,
Invictus is curating a selection of brands that mirror the varied
lifestyles of the recreational user.
Developed in partnership with Authentic Brands Group ("ABG"),
Invictus brings to market four new recreational cannabis brands
including Dukes, Zooey, Sterling & Hunt, and Sinister, each of
which addresses a specific target audience and his or her
lifestyle. Dukes is positioned to bring together friends and is
framed around the idea of living in the moment. Zooey is designed
with women in mind and addresses each user's social and physical
well-being. Sterling & Hunt is aimed at the user who is a true
connoisseur in all aspects of his or her life. Sinister is a high
THC brand for the experienced user. Dukes and Zooey include a
balanced THC/CBD product and Sterling & Hunt features a medium
THC product.
ABG owns, manages, and builds the long-term value of a global
portfolio of Lifestyle, Celebrity and Entertainment brands out of
their headquarters in New York
City. ABG's brands have a retail footprint that spans the
luxury, specialty, department store, mid-tier, and e-commerce
channels and 4,381 branded freestanding stores and shop-in-shops
worldwide.
In order to capture a growing and dynamic market, Invictus is
employing a five-pillar distribution channel strategy that includes
medical, recreational, international, Licensed Producer to Licensed
Producer, and retail stores. Invictus' most recent announcement of
a supply agreement with Alberta Gaming and Liquor Commission as
well as the Letter of Intent with GTEC exemplifies this approach by
adding new distribution and retail opportunities. GTEC expects to
have a minimum of 15 Cannabis Cowboy retail stores open by
October 17, 2018, in Alberta, as well as 1 location in Saskatchewan, complemented by an e-commerce
platform that will serve the entire Province.
Ahead of the recreational market opening on October 17th, Invictus will roll out a
robust brand campaign in compliance with Health Canada's guidelines
and launch an all-new website that will provide consumers with
important product education and information, brand highlights, and
the vision behind Invictus.
For more information, please visit www.invictus-md.com.
On Behalf of the Board,
Dan Kriznic
Chairman and CEO
Jessica Martin
Vice President, Public Relations and Regulatory Affairs
(604) 537-8676
About Invictus
Invictus is a global cannabis company offering a selection of
products under a wide range of lifestyle brands. Our integrated
sales approach is defined by five pillars of distribution including
medical, adult-use, international, Licensed Producer to Licensed
Producer and retail stores.
Invictus has partnered with business leaders to convey our
corporate vision, including KISS music legend and business mogul
Gene Simmons as our Chief Evangelist
Officer, and global branding agency Authentic Brands Group.
Invictus is expanding its cultivation footprint, with two cannabis
production facilities fully licensed under ACMPR in Canada and a third awaiting approval,
featuring 100,000 square feet of available grow space today with
200,000 expected by January 2019 and
1 million by end of 2019. The Company will earmark 50 per cent of
production to the medical and recreational markets, respectively.
To ensure consistency in quality and supply, Invictus maintains all
aspects of the growing process through its subsidiary, Future
Harvest Development Ltd., a high-quality Fertilizer and Nutrients
manufacturer. Invictus drives sustainable long-term shareholder
value through a diversified product portfolio with over 69 Health
Canada approved strains and a multifaceted distribution strategy
including medical, recreational, international and retail. For more
information visit www.invictus-md.com.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing,
and entertainment company, which owns a global portfolio
of entertainment and lifestyle brands. Headquartered in
New York City, ABG manages,
elevates, and builds the long-term value of more than 33 consumer
brands by partnering with best-in-class manufacturers, wholesalers,
and retailers. Our brands have a global retail footprint in more
than 50,000 points of sale across the luxury, specialty, department
store, mid-tier, mass, and e-commerce channels and more than 4,300
branded freestanding stores and shop-in-shops around the world. ABG
is committed to transforming brands by delivering compelling
product, content, business, and immersive brand experiences.
We create and activate original marketing strategies to drive the
success of our brands across all consumer touchpoints, platforms,
and emerging media. For more information, please visit
ABG-NYC.com.
Cautionary Note Regarding Forward-Looking Statements: This
release includes certain statements and information that may
constitute forward-looking information within the meaning of
applicable Canadian securities laws or forward-looking statements
within the meaning of the United States Private Securities
Litigation Reform Act of 1995. All statements in this news release,
other than statements of historical facts, including statements
regarding future estimates, plans, objectives, timing, assumptions
or expectations of future performance, including the potential
production capacity of Invictus, are forward-looking statements and
contain forward-looking information. Generally, forward-looking
statements and information can be identified by the use of
forward-looking terminology such as "intends" or "anticipates", or
variations of such words and phrases or statements that certain
actions, events or results "may", "could", "should", "would" or
"occur". Forward-looking statements are based on certain material
assumptions and analysis made by the Company and the opinions and
estimates of management as of the date of this press release,
including that Invictus will be successful in reaching its
potential production capacity, its production facilities will be
completed as anticipated, regulatory approval will be granted as
anticipated, Invictus will reach full production capacity on the
timeline anticipated by the Company, and no unforeseen
construction delays will be experienced. These
forward-looking statements are subject to known and unknown risks,
uncertainties and other factors that may cause the actual results,
level of activity, performance or achievements of the Company to be
materially different from those expressed or implied by such
forward-looking statements or forward-looking information.
Important factors that may cause actual results to vary, include,
without limitation, Invictus will not be successful in reaching its
potential production capacity, its production facilities will not
be completed as anticipated, and licenses or approvals being
granted on terms or timelines that are materially worse than
expected by the Company. Although management of the Company
has attempted to identify important factors that could cause actual
results to differ materially from those contained in
forward-looking statements or forward-looking information, there
may be other factors that cause results not to be as anticipated,
estimated or intended. There can be no assurance that such
statements will prove to be accurate, as actual results and future
events could differ materially from those anticipated in such
statements. Accordingly, readers should not place undue reliance on
forward-looking statements and forward-looking information. Readers
are cautioned that reliance on such information may not be
appropriate for other purposes. The Company does not undertake to
update any forward-looking statement, forward-looking information
or financial out-look that are incorporated by reference herein,
except in accordance with applicable securities laws.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
View original content with
multimedia:http://www.prnewswire.com/news-releases/invictus-launching-recreational-brands-300705342.html
SOURCE Invictus MD Strategies