PMI Takes Smoke-Free Call to Creative Communities Truly Global at Middle East and Africa’s Premier Gathering
August 23 2018 - 9:45AM
Business Wire
Philip Morris International Inc. (“PMI”) (NYSE: PM) is taking
its call to the creative, media and communications communities to
go smoke-free to the Middle East and Africa. We started our push at
the Cannes Festival of Creativity, where we asked creative agencies
to join PMI in making the world smoke-free. We are continuing our
efforts to find partners with a presence at the Middle East and
Africa’s biggest gathering of creative agencies, the Loeries
Creative Week.
Our lounge at the event is an interactive educational area
raising awareness on the role that science, innovation, and
technology can play for people who smoke, and informing on PMI’s
efforts to replace cigarettes with less harmful alternatives.
To date, a number of agencies have signed up, including the
first group in Africa, Publicis Groupe Africa. We are asking
creative agencies from the Middle East and Africa to join their
peers in going smoke-free. To help them understand our commitment,
PMI will provide education on the fact that quitting tobacco and
nicotine remains the best option for those who smoke, but that for
those smokers who would continue, a range of smoke-free
alternatives now exist.
Senior Vice President Global Communications Marian Salzman said,
“There is a large opportunity in the Middle East and Africa to
leverage innovation and science for those who smoke and the people
around them. We’re asking the creative community based in the
region and elsewhere to join us in raising awareness around this
important initiative.”
Drago Azinovic, President of Middle East, Africa, and Duty Free,
said, “Our vision for the world and for the Middle East and Africa
is for all people who would otherwise continue to smoke to switch
instead to less harmful alternatives. Joining forces with the
creative community in the region can help make this important
objective happen faster.”
Publicis Groupe Africa is the first agency in the region to
support PMI’s global initiative. Its CEO John Dixon said: “We are
proud to be the first agency network in Africa to undertake a
commitment for a smoke-free future and are aligned with PMI’s bold
ambition of a smoke-free world. Our 14 agencies across two regions
will support the cause.”
Agencies that are interested in taking on the challenge can
contact Marian Salzman at marian.salzman@pmi.com.
Philip Morris International: Who We Are We are a leading
international tobacco company engaged in the manufacture and sale
of cigarettes and other nicotine-containing products in markets
outside the United States of America. We’re building our future on
smoke-free products that are a much better consumer choice than
continuing to smoke cigarettes. Through multidisciplinary
capabilities in product development, state-of-the-art facilities
and scientific substantiation, we aim to ensure that our smoke-free
products meet adult consumer preferences and rigorous regulatory
requirements. Our vision is that these products ultimately replace
cigarettes to the benefit of adult smokers, society, our company
and our shareholders. For more information,
see www.pmi.com and www.pmiscience.com.
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Philip Morris International media officeT: +41 (0)58 242
4500E: Ryan.Sparrow@pmi.com
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