Bitcoin Global News (BGN)
August 21, 2018 -- ADVFN Crypto NewsWire -- Atlas Protocol secured
a seed round of $3 million, led by SB China Venture Capital, along
with BV (Baidu Ventures), Danhua Capital (DHVC) and Fenbushi
Digital. The project is an application layer protocol for
blockchains. The concept applies the benefits of blockchain
technology to the data compiling and marketing strategies of
Google. The focus is on interactive advertising & marketing,
while maintaining an independent and secure user
experience.
Atlas Protocol
(ATP)
The project was originally
incubated by Nebulas Labs (NAS) and xGoogler Blockchain Alliance
(xGBA). The protocol is a technical infrastructure that will
facilitate a new interactive advertisement blockchain ecosystem.
The ideal result is a small revolution in the world of marketing,
where it becomes more interactive and pays back to the users
instead of just taking their data and use habits
outright.
Atlas Protocol proposes an original
media model in the blockchain market, defining these new marketing
standards among advertisers, publishers, and users. It enables the
value ranking mechanism for onchain targets from Nebulas, and
enables value circulation through tokens.
"Blockchain is a value network,
Nebulas Rank provides a way to measure the value of
multidimensional data in the blockchain. The core algorithm of
Atlas Protocol is based on the expanded Nebulas Rank. It will
create a trustworthy new marketing channel and define a new
tokenized marketing frontier." - Duran Liu, co-founder of Atlas
Protocol (ATP)
ATP
Smartdrop
This is the first service launched
by Atlas Protocol. It was used in theNebulas Incentive Program,
delivering token rewards to more than one hundred thousand users.
ATP Smartdrop is an app using Atlas Protocol to provide “smart”
marketing for distribution of tokens to certain users, rather than
the current, blanket method.
Experienced
Leadership
The founding team of the project
has deep experience in blockchain and internet advertising, and all
previously worked for Google. Team members include Duran Liu,
former Head of Nebulas Labs; Cheng Li, former FreeWheel Engineering
Director; Ellen Wang, founder of Linked-Media.
Technical advisors include Hitters
Xu, founder of Nebulas and AntShares, Jeremy Zhou, co-founder of
Jide Technology and the first engineer of Google AdWords, Professor
Ronghui Gu of Columbia University and co-founder of CertiK, will be
the technical advisors of the project. After the fundraising, Atlas
Protocol (ATP) will continue to grow the team, optimize its
products and expand market channels.
xGoogler Blockchain
Alliance (GBA)
The community where Atlas Protocol
was incubated was founded by a group of previous Google employees
interested in blockchain technology, two of whom are involved in
Atlas Protocol - Hitters Xu, Andy Tian and Daniel Wang (Founder of
Loopring).
GBA community aims to help each
other advance our ambitions in blockchain spaces. The community
consists of blockchain project founders, early team members,
investors and mentors.
"Google has always been in the
forefront of new technologies worldwide, from Android to AI. As
Googlers, we can bring our unique experiences to expand
blockchain's influence, to everyone, everywhere." - Andy Tian,
co-founder and founder of GIFTO
SB China Venture Capital
(SBCVC)
Established in 2000, SBCVC has
become a leading venture capital investment and private equity
funds management company. Their portfolio includes successful
companies such as Alibaba, Taobao and Focus Media.
BV (Baidu Ventures), Danhua Capital
(DHVC) and Fenbushi Digital also participated in this round of
investment. The group of investors highlights the project’s vision,
and experienced team behind it. They believe it can address
interactive advertisement marketing problems to create a blockchain
adtech alliance. This could eliminate information discrepancies in
the industry, and generate more traffic on the blockchain
ecosystem.
By: BGN Editorial Staff
News:
Atlas Protocol
(ATP)
Google
Blockchain