BRAMPTON, ON, Aug. 21, 2018 /CNW/ - More than 25 years after
its initial launch, President's Choice (PC) is celebrating the
return of buck-a-beer in Ontario. For a limited time, select
PC brand beer bottles will retail for $1 (plus $0.10
deposit), giving Ontarians the ability to celebrate the last long
weekend of summer with great tasting beer at a great price.
"When we launched the original buck-a-beer back in 1992,
customers were so excited about a quality product at an affordable
price we couldn't keep it on shelves," said Ian Gordon, Senior Vice President, President's
Choice. "It's been a decade since the end of buck-a-beer in
Ontario, but our brand has
continued to deliver great taste at exceptional value in other
provinces. With the change in pricing rules here, we were excited
to help our customers in Ontario
celebrate this long weekend."
Beginning August 27, 2018 at The
Beer Store, select PC Beer bottled varieties will be on sale for a
limited time. The following products will be priced at
$13.20 for 12 bottles or $26.40 for 24 bottles:
- PC 2.5
- PC Cerveza
- PC Dry
- PC Light
- PC Genuine
- PC Honey
About Loblaw Companies Limited
Loblaw Companies
Limited is Canada's food and pharmacy leader, the
nation's largest retailer, and the majority unit holder of Choice
Properties Real Estate Investment Trust. Loblaw provides Canadians
with grocery, pharmacy, health and beauty, apparel, general
merchandise, financial services, and wireless mobile products and
services. With more than 2,400 corporate, franchised and
Associate-owned locations, Loblaw, its franchisees, and
Associate-owners employ approximately 200,000 full- and part-time
employees, making it one of Canada's largest private
sector employers.
Loblaw's purpose – Live Life Well® – puts first the needs and
well-being of Canadians who make one billion transactions annually
in the companies' stores. Loblaw is positioned to meet and exceed
those needs in many ways: convenient locations; more than 1,050
grocery stores that span the value spectrum from discount to
specialty; full-service pharmacies at nearly 1,400 Shoppers Drug
Mart® and Pharmaprix® locations and close to 500 Loblaw locations;
PC Financial® financial services; affordable Joe Fresh® fashion and
family apparel; and three of Canada's top consumer brands
in Life Brand®, no name® and President's Choice®.
SOURCE Loblaw Companies Limited