Cooper Tire’s Tread Wisely™ Program Offers Important Back-to-School Tire Safety Tips, Encourages Students to Take Part in...
August 16 2018 - 8:30AM
Business Wire
As students make their way back to high school and college
campuses across the country, it’s important to ensure young drivers
are safe on the road. While often overlooked, tires are the only
thing connecting a car to the road and are extremely important to
driving safety. Cooper Tire’s Tread Wisely™ program, a tire and
vehicle safety campaign for teens and young adults, offers three
important tire safety tips for young drivers headed back to
school.
1. Check your tire pressure
To check your tire pressure, find your car’s
ideal pressure listed on the sticker inside your car door, glove
box or fuel door, or in the car’s manual. Remove the tire’s valve
cap and press a tire gauge firmly onto the valve stem. The end of
your tire pressure gauge will pop up and show a reading of the
pounds per square inch (PSI) of air pressure in your tires. If this
number matches your recommended tire pressure, you’re good to go.
If the number is lower than the recommended tire pressure, your
tire is underinflated. If the reading on the gauge is higher than
the pressure recommended for your car, you need to release some
air.
2. Check your tread depth
To check your tread depth, use the penny
test. Insert the edge of a penny into the most worn groove of your
tire tread with Lincoln’s head down and facing you. If the top of
Honest Abe’s head is covered by tread, meaning you cannot see the
top of his head, the tire tread is in good shape. If the top of his
head is visible, you need to replace the tire.
3. Assess the overall condition of
your tires
Assess the overall condition of your tires by
looking at them closely to ensure there are no cuts, cracks,
punctures or bulges. If you spot any of these, get your tires
checked by a professional before driving on them.
Students can learn how to perform these checks by taking part in
the Pump It Up campaign offered by Tread Wisely and
DoSomething.org. Pump It Up encourages young drivers to print and
place eye-catching tire safety flyers under their friends’
windshield wipers. Those who receive the flyers text the word
“TIRE” to 38383 for fun and informative messages about how to check
their tire pressure, tread depth and overall tire condition. The
young drivers also receive text messages encouraging them to join
the campaign and share tire safety with their friends and family.
Those who sign up and successfully complete the campaign, which
will run through Sept. 30, will be entered into a drawing to win a
$3,000 scholarship.
Brief videos showing how to perform these three important tire
safety checks can also be found on the Tread Wisely mobile app. The
app is free and available for download from the App Store (iOS) or
Google Play Store (Android).
To learn more about Tread Wisely or the Pump It Up campaign,
visit www.treadwisely.org.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the
design, manufacture, marketing and sale of passenger car, light
truck, medium truck, motorcycle and racing tires. Cooper's
headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the
world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire or www.twitter.com/coopertire.
About Tread Wisely
Tread Wisely is a tire and vehicle safety program for young
drivers sponsored by Cooper and designed to educate and motivate
young people to take necessary precautions and important safety
measures when it comes to their tires and driving. Cooper shares
life-saving messages about tire safety through Tread Wisely social
media channels, the web, special youth-directed safety events, and
on the ground in communities across the United States. Hundreds of
Cooper employees have signed up to serve year-round as Tread Wisely
volunteers, demonstrating tire safety in schools, at sporting
events, churches and other venues, reaching young drivers in the
communities where they live and work. To learn more about Tread
Wisely, visit www.treadwisely.org or follow @TreadWisely1 on
Twitter, Instagram or Facebook.
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Cooper Tire & Rubber CompanyMegan James,
419-424-4251majames@coopertire.com
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