NEW YORK, July 31, 2018 /PRNewswire/ -- Sony
Electronics, Inc. today announced Netflix Calibrated Mode —
available exclusively on the new Sony MASTER Series A9F OLED and
Z9F LCD TVs — to ensure cinematic fidelity for the viewing
experience on Netflix. Developed by Sony picture quality engineers,
in collaboration with Netflix color scientists, Netflix Calibrated
Mode delivers picture quality approaching that of a master monitor
used for standard reference in motion picture production studios.
With one simple menu setting, Netflix members can enjoy precise
colors and accurate dynamic contrast, as seen through the eyes of
the creator. This is especially evident when watching visually
spectacular shows such as the Netflix original series "Lost in
Space," with otherworldly landscapes and creatures draped in
atmospheric lighting.
"In recent years, we have seen great advances in technology that
have made an unprecedented impact on the way TV and film
entertainment is consumed," said Mike
Fasulo, president and chief operating officer of Sony
Electronics North America. "Both Sony and Netflix have been
pioneering the industry in terms of content production and
distribution, working directly with creators to bring their stories
to entertainment lovers around the world. Sony and Netflix have put
much effort into developing and supporting cutting-edge
technologies, such as 4K picture
resolution, high dynamic range (HDR) and Dolby Atmos™ sound that
allow film professionals to authentically express their vision for
fans to enjoy in their homes around the world."
"While recently watching 'Lost in Space,' I was struck by the
vivid landscapes: lush forests, shadowed snowfields, and other
visual elements that pulled me more deeply into the Robinsons'
adventures," said Scott Mirer, vice
president, device partner ecosystem, Netflix. "We can't wait for
our members around the world watching on Sony's new MASTER Series
TVs to get this fantastic experience and — for the very first time
— to deliver studio-quality picture mastering to the living room
with Netflix Calibrated Mode."
Sony MASTER Series is comprised of two new televisions – the A9F
OLED TV and the Z9F LED TV. Drawing on Sony's half-century of TV
engineering expertise, the MASTER Series delivers Sony's highest
quality picture possible in a home setting. It comes with a variety
of smart features and is the only series of TVs that offers Netflix
Calibrated Mode.
Pricing and Availability
The MASTER Series A9F and Z9F
will be available across North
America in the fall of 2018, with pricing and retail
availability to be announced later.
About Sony Electronics Inc.
Sony Electronics is a subsidiary of Sony Corporation of America and
an affiliate of Sony Corporation (Japan), one of the most comprehensive
entertainment companies in the world, with a portfolio that
encompasses electronics, music, motion pictures, mobile, gaming and
financial services. Headquartered in San
Diego, California, Sony Electronics is a leader in
electronics for the consumer and professional markets. Operations
include research and development, engineering, sales, marketing,
distribution and customer service. Sony Electronics creates
products that innovate and inspire generations, such as the
award-winning Alpha Interchangeable Lens Cameras and revolutionary
high-resolution audio products. Sony is also a leading manufacturer
of end-to-end solutions from 4K
professional broadcast and A/V equipment to industry leading
4K Ultra HD TVs. Visit
http://www.sony.com/news for more information.
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SOURCE Sony Electronics