Acquisitions Expand Care.com’s Services to
Include On-Demand Child Care and Activities, Providing Expanded
Care Solutions for Families
Care.com (NYSE: CRCM), the world’s largest online marketplace
for finding and managing family care, announced today that it has
acquired three Bay Area-based companies to enhance its suite of
product offerings: Town + Country, the premier household staffing
agency in the market; Galore, a leading marketplace to book classes
and after-school kids’ activities; and Trusted, an innovative
on-demand caregiving app.
In making the announcement, Sheila Lirio Marcelo, Care.com
Founder, Chairwoman and CEO, said, “Our mission has always been to
leverage technology to help families find the care solutions that
fit their needs and to provide the best options and support for our
corporate clients and care businesses. Each of these acquisitions
builds on that promise, while improving our user experience and
adding great talent to our team.”
Town + Country, launched in 1985 and under the leadership of
Carrie and Jens Hillen since 2008, is the premier household
staffing agency in the San Francisco Bay Area. It provides
permanent and temporary household staffing, as well as backup care
for families employed by corporate clients serviced by Care@Work,
the enterprise solution of Care.com.
Ms. Marcelo said, “As demand grows for our Care@Work product
offerings, particularly backup care, we are committed to ensuring
that we fulfill the needs of our clients and provide them with a
range of high quality care solutions for their employees. Town +
Country has been our long-time agency partner for backup care in
the Bay Area and we are excited to make them part of the Care.com
family.”
Ms. Hillen said, “We’ve had a long and productive relationship
with Care.com and have been thrilled to see the growing demand for
backup care as Care@Work has expanded its client roster. Working
together, we believe we can fully leverage the expertise of both
companies to further accelerate growth.”
Galore was founded in 2015 by Jeff Levinsohn and Max
Haines-Stiles and will soon be rebranded as Care.com Explore. The
service enables parents to book an array of activities for
children, including after-school classes and programs, camps and
events. Through the platform parents are able to find, book and pay
for activities, and service providers are able to manage
availability and bookings.
“The total addressable market for after-school and weekend
classes, camps, lessons and activities for children is $12.5
billion. Galore consolidates those offerings in one place saving
parents time and driving business for the service providers,”
commented Ms. Marcelo. “We’re excited to add this valuable service
to our platform as Care.com Explore, providing ease for parents and
powerful tools for businesses.”
Mr. Levinsohn said, “We know that the positive response we’ve
seen to our platform in San Francisco is just the beginning. With
Care.com’s brand recognition and reach, we believe that, over time,
we’ll be able to serve exponentially more parents and activity
providers across the country, creating great experiences for kids
and enabling countless businesses to thrive.”
Trusted, founded in 2015 by Anand Iyer and Vivian Chan, is an
on-demand transaction-based app that enables parents to find
nannies and sitters from curated caregivers registered on the
platform, primarily in the San Francisco Bay Area. Families use the
app to search, message, book and pay the caregiver(s) they hire.
Trusted will be rebranded under the Care.com name in the coming
months.
“We know that care needs differ from family to family and from
situation to situation,” said Ms. Marcelo. “Being able to provide
parents an on-demand child care solution for those one-time or
short-term needs is a powerful addition to our service offering.
The Trusted team has built a seamless and user-friendly platform
that is highly regarded by families and caregivers alike. We look
forward to introducing this innovative solution to our Care.com
members and to the employees of our corporate clients.”
Mr. Iyer commented, “Care.com forever changed the way families
find care and caregivers find work and we’re excited to bring an
on-demand solution to their product mix for both consumers and
corporate clients. We always envisioned expanding Trusted to cities
across the U.S. and as part of the Care.com portfolio, that goal
will be much more attainable.”
Over time, Trusted and Galore also have the potential to be
integrated into Care.com’s SMB offerings that support its consumer
and Care@Work enterprise platforms. Trusted could provide
efficiencies and a powerful SaaS solution for Care@Work’s backup
care nanny and home care agency partners across the country. Galore
could provide a SaaS solution for SMBs to further scale Care.com’s
existing Marketplace businesses for day cares and other care
businesses.
“We are very excited to expand the Care.com family with these
teams who share our mission and goal of delivering value to
families, caregivers and corporate clients,” said Ms. Marcelo. “We
believe that over time, we will be able to leverage their product
platforms more broadly, especially as we enhance our online family
care marketplace leadership with high-quality backup care,
after-school, activities, and on-demand capabilities. Companies
like Town + Country, Galore and Trusted help us to drive continuous
profitable growth while also delivering on our mission to help
build a scalable and sustainable care infrastructure.”
For more information about Town + Country; for Galore,
https://www.care.com/explore; and for Trusted.
ABOUT CARE.COMSince launching in 2007, Care.com (NYSE:
CRCM) has been committed to solving the complex care challenges
that impact families, caregivers, employers, and care service
companies. Today, Care.com is the world’s largest online
destination for finding and managing family care, with 16.9 million
families and 12.7 million caregivers* across more than 20
countries, including the U.S., UK, Canada and parts of Western
Europe, and approximately 1.4 million employees of corporate
clients having access to our services. Spanning child care to
senior care, pet care, housekeeping and more, Care.com provides a
sweeping array of services for families and caregivers to find,
manage and pay for care or find employment. These include: a
comprehensive suite of safety tools and resources members may use
to help make more informed hiring decisions - such as third-party
background check services, monitored messaging, and tips on hiring
best practices; easy ways for caregivers to be paid online or via
mobile app; and Care.com Benefits, including the household payroll
and tax services provided by Care.com HomePay and the Care Benefit
Bucks program, a peer-to-peer pooled, portable benefits platform
funded by household employer contributions which provides
caregivers access to professional benefits. For enterprise clients,
Care.com builds customized benefits packages covering child care,
backup care and senior care consulting services through its
Care@Work business, and serves care businesses with marketing and
recruiting support. Headquartered in Waltham, Massachusetts,
Care.com has offices in Berlin, Austin and the San Francisco Bay
Area.
*As of June 2018
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version on businesswire.com: https://www.businesswire.com/news/home/20180730005463/en/
Care.comNancy Bushkin, 781-642-5919Vice President, Global Public
Relations & Corporate Communicationsnbushkin@care.com
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