Arcos Dorados Wins Four Cannes Lions Awards
July 23 2018 - 12:52PM
Business Wire
The Company participated in the 2018 Cannes Lions International
Festival of Creativity and took home four awards for
advertising
Arcos Dorados (NYSE:ARCO) (“Arcos Dorados” or the “Company”),
the world’s largest McDonald’s franchisee operating in 20 countries
in Latin America and the Caribbean, received prominent recognition
for its advertising when the Company was awarded four Cannes Lions
Awards at the Cannes Lions International Creativity Festival, the
advertising and marketing industry’s most important global event.
The Cannes Lions International Creativity Festival took place from
June 18 through June 22, 2018 in Cannes, France.
Arcos Dorados received one silver and two bronze awards in the
Creative Data category for its "Instagram Menu" campaign, created
by São Paulo, Brazil-based agency DM9DDB, which integrated social
media with the point of sale. Arcos Dorados replaced menu panels
with real-time Instagram photos of customers enjoying distinct
McDonald’s sandwiches. The innovative initiative captivated
customers, who uploaded images of themselves with comments about
the campaign. “Instagram Menu” sparked an 80% spike in social media
mentions and an approval rating of over 99%.
Arcos Dorados also received a silver award in the Outdoor
category for the "Drive-Thru Truck" campaign, by São Paulo,
Brazil-based agency DPZ&T- a project about a food truck that
traveled through the streets of São Paulo, Brazil surprising people
by delivering McDonald’s products directly to their cars. The
campaign video went viral, and was viewed over 9.5 million times,
generating more than 70 million page views. By increasing the
number of cars reached, it also drove higher sales.
"We are very proud to be recognized for the creative advertising
initiatives and projects we carried out over the last year. They
reflect the work and commitment of a team that aims higher every
year, and seeks to anticipate the challenges facing our industry, "
said Dan Gertsacov, Chief Marketing and Digital Officer of Arcos
Dorados.
The four awards won by Arcos Dorados are part of a total of 21
awards received by the global McDonald's system, which contribute
to fostering the McDonald’s brand worldwide.
The Cannes Lions Awards are the most established and coveted
awards for the creative and marketing communications industry, with
categories recognizing innovation, creativity, and originality in
the advertising field. The Cannes jury’s Gold, Silver and Bronze
awards recognize outstanding entries in each category, with special
mentions for campaigns that win the “Grand Prix” category. Cannes
Lions trophies are recognized globally as the ultimate achievement
in creativity which, according to Cannes, "gives 54% higher ROI
than non-creatively awarded work."
The distinctions won help to grow the McDonald’s brand, which,
as measured by the Effie Effectiveness Index, has become the second
"Most Effective” brand in the world. McDonald’s has also moved from
22nd to 5th place on The Gunn Report, the global index of creative
excellence in advertising, indicating that the company is one of
world’s most awarded brands.
About Arcos Dorados
Arcos Dorados is the world’s largest independent McDonald’s
franchisee in terms of systemwide sales and number of restaurants,
operating the largest quick service restaurant (“QSR”) chain in
Latin America and the Caribbean. It has the exclusive right to own,
operate and grant franchises of McDonald’s restaurants in 20 Latin
American and Caribbean countries and territories, including
Argentina, Aruba, Brazil, Chile, Colombia, Costa Rica, Curaçao,
Ecuador, French Guyana, Guadeloupe, Martinique, Mexico, Panama,
Peru, Puerto Rico, St. Croix, St. Thomas, Trinidad & Tobago,
Uruguay and Venezuela. The Company operates or franchises over
2,100 McDonald’s-branded restaurants with over 90,000 employees and
is recognized as one of the best companies to work for in Latin
America. Arcos Dorados is traded on the New York Stock Exchange
(NYSE: ARCO). To learn more about the Company, please visit the
Investors section of our website: www.arcosdorados.com/ir
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version on businesswire.com: https://www.businesswire.com/news/home/20180723005579/en/
For further information:Barbara Cano, +1
212-452-2334barbara@inspirgroup.com
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