NORTHBROOK, Ill., July 19, 2018 /PRNewswire/ -- Allstate
(NYSE:ALL) announced that Elizabeth
Brady will join its senior leadership team as Executive Vice
President and Chief Marketing, Innovation and Corporate Relations
Officer. Brady will lead marketing for all the corporation's
brands, enterprise innovation efforts, internal and external
communication and corporate philanthropy. She will join the company
on August 3 and report to
Tom Wilson, Chair, President and CEO
of The Allstate Corporation.
"Elizabeth's creativity and consumer insights will enable us to
better serve our customers. Her highly successful marketing
experience and leadership bring additional talent to our goal of
reinventing our business by leveraging customer connectivity,
technology and analytics. I am excited she is part of the Good
Hands," said Tom Wilson.
"Opportunities to help lead an iconic company with great brands
that embraces innovation do not come along that often and I am
thrilled to be joining the Allstate team," said Brady.
Brady joins Allstate from Kohler Co., where she was Senior Vice
President, Global Brand Management. She has also held senior
leadership positions at Publicis and BBDO.
About Allstate
The Allstate Corporation (NYSE: ALL)
protects customers from life's uncertainties through auto, home,
life and other insurance offered through its Allstate, Esurance,
Encompass and Answer Financial brand names. Other growth platforms
include predictive analytics company Arity and consumer-product
protection plan company SquareTrade. Allstate is widely known
through the slogan "You're In Good Hands With
Allstate®." Allstate agencies are in virtually every
local community in America. In 2017, The Allstate Foundation,
Allstate, its employees and agency owners gave $47 million to support local communities.
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SOURCE Allstate