MINNEAPOLIS, July 17, 2018 /PRNewswire/ -- Oui™ by
Yoplait® – the French style yogurt sold in a glass pot – has
released a new petite way to enjoy the remarkable taste, texture
and simplicity Oui™ fans know and love. New Oui™ by
Yoplait® Petites will be sold in pairs of small 3.5 oz.
glass pots and will be available in four indulgent flavors
including Sea Salt Caramel, Chocolate with Shavings, Dark Chocolate
Raspberry and Caramelized Apple, each sure to satisfy any sweet
craving.
Crafted using the same cup set technique as Oui™ by
Yoplait®, Oui™ Petites are created by pouring simple
ingredients like whole milk and cultures into individual glass
pots. They are then left to set for eight hours, which helps create
the yogurt's unique, thick and creamy texture.
"While Americans often view yogurt as a once-a-day addition to
breakfast, the French see yogurt like Oui™ as an everyday
pleasure," said Doug Martin, vice
president of marketing for Yoplait USA. "Oui Petites were created to offer
consumers a new French dairy delight, now available in more
indulgent flavors that can be enjoyed throughout the day."
While rare in the U.S., glass pots are often used for yogurt in
France to protect the delicate
texture of French style yogurt. It is that delicate texture that
makes yogurt like Oui™ by Yoplait® something special in the
country from which it was inspired. In fact, while 20 percent of
the U.S. population enjoys yogurt each day, that number is nearly
three times as high in France.
Oui™ Petites are made with simple, non-GMO ingredients,
like whole milk, pure cane sugar and yogurt cultures. They contain
no artificial preservatives, no artificial flavors and no colors
from artificial sources.
This French style yogurt has quickly grown to become one of the
biggest launches in the category in recent years, accounting for
more than $100 million in sales in
its first 52 weeks. With the recent launch of YQ by Yoplait™
and new Oui™ Petites, Yoplait is expanding its commitment to
develop yogurt made with simple ingredients to serve evolving
consumer needs.
Oui™ Petites will be available in major grocery and
retail stores nationwide beginning in July. All flavors will be
sold in packs of two with a suggested retail price of $2.39.
For more information, please visit OuibyYoplait.com or follow
Oui™ by Yoplait® on Instagram at @OuibyYoplait.
Yoplait and Oui are trademarks of YOPLAIT MARQUES (France) used under license. © Yoplait
USA, Inc.
About General Mills
General Mills is a leading global
food company that serves the world by making food people
love. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley,
Häagen-Dazs, Betty
Crocker, Pillsbury, Old El
Paso, Wanchai Ferry,
Yoki, Blue and more. Headquartered
in Minneapolis, Minnesota,
USA, General Mills generated fiscal 2018 consolidated net
sales of US $15.7 billion, as well as another US $1.1
billion from its proportionate share of joint-venture net
sales. For more information visit www.generalmills.com and follow
our Taste of General Mills blog.
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SOURCE General Mills