NEW YORK, July 17, 2018 /PRNewswire/ -- Huntsworth plc
(HNT: LSE) today announces the acquisition of San
Francisco-based Giant Creative Strategy from
Shamrock Capital, a Los
Angeles-based investment firm, adding to its collection of
leading health and wellness marketing companies under Evoke
Group (www.evokegroup.com). Giant is a
full-service creative healthcare agency focused on healthcare
professional and multi-channel marketing, backed by a robust data
and analytics offering.
"Clients continue to look for opportunities to work with fewer
agency partners on larger remits—consolidating business to those
with proven and differentiated credentials and expertise in all key
brand areas," said Reid Connolly,
CEO of Evoke Group. "Evoke has built our offering to accommodate
this market shift and the addition of Giant adds an even more
robust and differentiated HCP marketing offering to the group, as
well as expanded geographic reach."
Founded in 2002, Giant is led by CEO Steven Gold and President Adam Gelling – both of whom will remain with the
business and join the Evoke Group Executive Leadership team,
reporting to Connolly.
"With 150 expert staff and a roster of premier biotech,
pharmaceutical, medical device and diagnostic clients, Giant brings
with them the reputation of one of the most progressive and trusted
healthcare agencies in the market today," said Connolly.
"Everything about the market is more complex today—the science, the
commercialization process, the contracting and selling
relationships. Not every agency is prepared to guide clients
through these challenges. Steven, Adam and the team at Giant are
one of the groups out there that truly understand what it takes to
be successful in today's ever-changing healthcare landscape and
we're excited to have them be a part of the Evoke team."
"Reid and the Evoke team have built one of the most formidable
agencies and agency groups in the marketing and communications
sector," said Steven Gold. "They've
been on the forefront of digital since pharma embraced it. They've
established one of the most successful DTC practices in the market
today, a rapidly growing market access group, and an HCP portfolio
that combined with our own is really one of the more impressive in
the space. I could not be happier to work closely with Evoke,
to grow our business both in the US and globally and also provide
our clients with new and expanded offerings."
Evoke is one of the fastest, organically grown agencies in the
industry with 5 locations across the
United States and Europe. This acquisition adds a new
level of growth to the group.
About Evoke Group and Huntsworth:
Evoke Group (www.evokegroup.com) is a collection of
leading health marketing, media and communications companies bound
by a common purpose: Health More Human™. With offices in New
York, Philadelphia, Chicago, Los Angeles,
and London the group includes Evoke Health, FIRSTHAND,
Fabric, Traverse HealthStrategy, nitrogen health, Tonic Life
Communications and AboveNation Media. Evoke Group is a member of
the Huntsworth Health (www.hhealth.com) global group of
best-in-class companies serving the health and wellbeing industry
through marketing communications, medical education and
experiential events.
Huntsworth plc (HNT: LSE) (www.huntsworth.com) is an
international healthcare and communications group. The Group's
principal area of focus is Health, which provides marketing and
medical communications services to healthcare clients, which are
primarily large and mid-size pharmaceutical and biotech companies.
It also has a smaller Communications group, which provides a wide
range of communications and advisory services including strategic
communications, public affairs, investor relations and consumer
marketing.
Theresa Dolge
Chief Media Relations Officer
Tonic Life Communications
Office: 215-928-2748
Theresa.dolge@toniclc.com
View original
content:http://www.prnewswire.com/news-releases/evoke-makes-a-bold-statement-with-giant-acquisition-300682021.html
SOURCE Evoke Group