Windstream launches “BIG” campaign highlighting its network investment, premium Kinetic internet service
July 16 2018 - 9:30AM
Windstream (Nasdaq:WIN), a leading provider of advanced network
communications and technology solutions, today announced the launch
of a new campaign for its Kinetic by Windstream brand, highlighting
the company’s network investment and continued commitment to
deliver premium broadband speeds to more customers.
“We’re excited to launch this new campaign to further educate
customers about high-speed internet and entertainment experiences
available through Kinetic by Windstream,” said Jeff Small,
president of consumer and small business for Windstream. “We’ve
been building a lot of momentum around the Kinetic by Windstream
brand, which truly represents our commitment to infrastructure and
network investment in communities we serve.”
The marketing campaign for Kinetic by Windtream features
creative elements showcasing active lifestyles, vibrant colors and
reliability, while underscoring BIG speed, BIG savings and GIGANTIC
network enhancements to help people “get connected and stay
connected.”
“Kinetic is energy. It's momentum,” said Chip Culpepper,
principal and chief creative officer at Mangan Holcomb
Partners/Team SI, the new agency of record for Windstream’s
consumer and small business division. “Kinetic is active, so our
creative work to introduce and support such a brand – from the
imagery to the words we use – has to project and reflect that
degree of dynamism. The campaign is indicative of the momentum and
tremendous amount of work and investment in infrastructure
Windstream has put into place in markets across the country.”
The campaign can be experienced through advertising in local
newspapers and radio stations, as well as on the ground at
community events and online. For more information about Kinetic by
Windstream, please visit Windstream.com.
About Windstream
Windstream Holdings, Inc. (NASDAQ:WIN), a FORTUNE 500
company, is a leading provider of advanced network communications
and technology solutions. Windstream provides data
networking, core transport, security, unified communications and
managed services to mid-market, enterprise and wholesale customers
across the U.S. The company also offers broadband,
entertainment and security services for consumers and small and
medium-sized businesses primarily in rural areas in 18 states.
Services are delivered over multiple network platforms including a
nationwide IP network, our proprietary cloud core architecture and
on a local and long-haul fiber network spanning approximately
150,000 miles.
Media Contact: David Avery, 501-748-5876
david.avery@windstream.com