Eros Now and Xiaomi Mi TV Enter Into Distribution Partnership
July 16 2018 - 8:10AM
Business Wire
Eros International PLC (NYSE:EROS) (“Eros”), a leading global
company in the Indian film entertainment industry, announced today
that Eros Now, its cutting edge digital over-the-top (OTT) South
Asian entertainment platform, has entered into a strategic
distribution partnership with Xiaomi, India’s number one smartphone
brand for its smart Mi LED TVs. This distribution deal between Eros
Now and Xiaomi is an extension of the immersive content experience
that both partners offer. With this partnership, Eros Now further
enhances its distribution to the larger screen in India and then
across Asia. Eros Now will be available within Patchwall on all Mi
TVs sold in India, giving all users access to its compelling
bouquet of 11,000+ Bollywood and Regional language films,
entertainment shows, music videos and originals at a monthly
subscription of INR 49 (Plus Plan) and INR 99 (Premium Plan).
Eros Now’s integration with Mi LED TVs comes at a time when
Xiaomi is celebrating its anniversary of four successful years in
India. Earlier this year, Xiaomi integrated its Mi Video app with
on-demand streaming services including Eros Now. This strategic
distribution will enable Eros Now to reach out to a global audience
who would be able to enjoy content that has a universal appeal.
In an innovative move earlier this year, Xiaomi launched the new
Mi LED TV 4 55”, Mi LED TV 4A 43” and Mi LED TV 4A 32” armed with
native apps from a group of content partners powering the world’s
thinnest LED TV. Eros Now’s content offering adds to the largest
content aggregator library in India of Xiaomi. The content
offerings now pan out to all three Mi TV’s.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros
Digital said, “Eros Now intends to take its viewers beyond
conventional small screen on demand experience and offering an
enviable user interface on smart televisions. In a bid to ensure
that the digital-first audience of today has access to the best of
entertainment, we are glad to partner with Xiaomi for its content
offerings on all Mi LED TVs. Through this partnership, we are
thrilled to bring our larger than life movies and Eros Now
Originals on the bigger screens with a richer experience.”
Sudeep Sahu, Product Manager – MiTV, Xiaomi India said,
“Mi TV 4 is the thinnest LED TV in the world, boasting an extremely
slim design that measures only 4.9mm, with a frameless display
design for a more immersive viewing experience. With our content
first philosophy, we hope to bring each Mi LED TV user a unique
experience with a personalized interface. All this and much more is
possible with PatchWall inbuilt into the world's thinnest LED TV.
Eros Now has been synonymous with groundbreaking content for the
digital medium and we are extremely proud to have brought them
on-board with their high quality immersive content offerings for
all our Mi Fans. We hope to build great properties together. Mi LED
TV offers over 500,000 hours of content and Eros Now is a very
important partner who share similar brand philosophies as Xiaomi in
terms of disrupting industries.”
About Eros Now
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 11,000+
Movie titles, Music Videos, Television Programming and others Eros
Now caters to 100 million registered users and 7.9 million paying
subscribers worldwide with the promise of endless entertainment
Product features, such as video in HD, multi-language subtitles,
movie downloads, and high quality original drama series
differentiate the Eros Now entertainment offering. To see, watch
now: www.erosnow.com
About Eros International
Plc
Eros International Plc (NYSE:EROS) is a leading global company
in the Indian film entertainment industry that acquires,
co-produces and distributes Indian films across all available
formats such as cinema, television and digital new media. Eros
International Plc became the first Indian media company to list on
the New York Stock Exchange. Eros International has experience of
over three decades in establishing a global platform for Indian
cinema. The Company has an extensive and growing movie library
comprising of over 3,000 films, which include Hindi, Tamil, and
other regional language films for home entertainment distribution.
The Company also owns the rapidly growing OTT platform Eros Now.
For further information, please visit: www.erosplc.com.
About Xiaomi
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based
on the vision “innovation for everyone”. We believe that
high-quality products built with cutting-edge technology should be
made accessible to everyone. We create remarkable hardware,
software and Internet services for and with the help of our Mi
Fans. We incorporate their feedback into our product range, which
currently includes Mi and Redmi smartphones, Mi TVs and set-top
boxes, Mi routers, and Mi Ecosystem products including smart home
products, wearables and other accessories. With presence in over 70
countries and regions, Xiaomi is expanding its footprint across the
world to become a global brand.
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Eros International PlcMark Carbeck, +44-207-258-9909Chief
Corporate and Strategy
Officermark.carbeck@erosintl.comorMedia:Sloane &
CompanyErica Bartsch, +1-212-446-1875ebartsch@sloanepr.com
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