This National French Fry Day, ORE-IDA Introduces Potato Pay, the Future of Mealtime Bribery
July 13 2018 - 9:00AM
Business Wire
Yes, it’s ok to bribe your kids with French
fries. In fact – it’s recommended.
ORE-IDA knows it’s hard to get your kids to eat their dinner.
Mealtime serves up tantrums and tears regularly. It usually takes
some sort of bribe or game to get them to eat that one piece of
broccoli. So, why change a method that we all know already works,
when it can simply be renamed?
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Meet Potato Pay, a new and easy way to get your children to eat
their dinner. Each fry is a piece of crispy golden currency
designed to be the most satisfying bribery tool possible. Just pay
your child with the ORE-IDA fries they love to eat, in return for
bites of the foods that they don’t. For example, one bite of
chicken = one fry, a mushroom = three fries and a spoonful of
quinoa = five fries. Refer to the easy-to-use mealtime bribery
chart, or “Frynancial Guide,” to see the fry value of various food
items.
The idea for Potato Pay is simple yet powerful —mealtime is a
real struggle for parents. Whether it is a bad mood or a newfound
dislike of a vegetable, there are a lot of obstacles that can
derail a meal or make it a battle. ORE-IDA is giving parents a
little more control, so their kids can be full and happy.
To celebrate National French Fry Day and the launch of Potato
Pay, ORE-IDA will be giving parents nationwide this crispy golden
currency— for free this weekend only! Parents can get a free bag of
ORE-IDA GOLDEN CRINKLES while supplies last using the link here:
https://ibotta.com/rebates?q=Ore-Ida%20Fries.
ORE-IDA Potato Pay will be supported with a TV and digital
campaign. Learn more about Potato Pay and the benefits of this new
crispy currency here:
https://www.youtube.com/watch?v=x8ZUvU_SW-I&feature=youtu.be
ABOUT ORE-IDA
ORE-IDA is the nation’s leading brand of frozen potatoes,
inventor of Tater Tots potatoes and maker of America’s Favorite
French Fry*. Since 1952, people have counted on the ORE-IDA brand
for quality, great-tasting, and convenient foods families love.
ORE-IDA® frozen potato varieties include Golden Crinkles® fries,
Golden Fries™, Steak Fries, Tater Tots® potatoes, Hash Brown and
Steam n’ Mash® potatoes.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ:KHC) is the fifth-largest food
and beverage company in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality,
great taste and nutrition for all eating occasions, whether at
home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit
www.kraftheinzcompany.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180713005031/en/
ALISON BROD MARKETING + COMMUNICATIONSBrooke Scher Mogan,
212-230-1800heinz@alisonbrodmc.comorThe Kraft Heinz CompanyLynne
Galia, 847-646-4396Lynne.galia@kraftheinz.com
Kraft Heinz (NASDAQ:KHC)
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