NXP Delivers New Security and Connectivity to 2018 FIFA World Cup Russia™ Finals with Smart Stadium Experience
July 12 2018 - 9:00AM
As a pioneer and innovator for smart stadium solutions, NXP
Semiconductors N.V. (NASDAQ:NXPI) today announced that with the use
of its MIFARE® products, it helps bring secure, contactless
ticketing to the ongoing 2018 FIFA World Cup Russia™ matches
including the upcoming final game. The NXP contactless chip
solution inside the match tickets provides fans with fast,
hassle-free and safe access to Russia’s spectacular World Cup
stadiums. Additionally, the company’s NTAG NFC technology was
chosen to enable all new connected experiences with the Official
Match Ball, the adidas Telstar 18. As the most innovative FIFA
World Cup™ ball to date, the NFC technology allows the ball to
interact with smartphones to display specific details of each ball
and provides access to challenges, which users can enter in the
run-up to the FIFA World Cup™.
Across the globe, smart stadiums are embracing connectivity
solutions and the Internet-of-Things (IoT) to bring fans
captivating, personalized, and more convenient experiences. The
2018 FIFA World Cup™ is one of the largest sports events worldwide.
This attracts scammers, with big live events being a major target
through the high demand of tickets. In a recent announcement, FIFA
has highlighted the need to fight against the secondary ticketing
market to increase safety and security for fans, and providing a
fair ticketing price scheme for everyone involved.
Improved Fraud Prevention with RFID
Technology
To prevent illicit trading and ticket fraud, and increase
overall event security, all official 2018 FIFA World Cup Russia™
tickets are equipped with NXP’s MIFARE Ultralight® EV1 contactless
IC, a smart Radio Frequency Identification (RFID) chip featuring an
authenticity check through a special originality signature.
Embedded inside each ticket, the IC stores information about the
admission and the ticket’s originality, thus protecting spectators
from counterfeits while also providing the FIFA World Cup™
organizers greater visibility into these grey markets.
All visitors of the World Cup games benefit from convenient
access to the venues through the ticket’s tap-and-go nature.
Compared to barcode or QR-Code tickets, the contactless RFID
solution works faster to enable swift access to the stadiums as
visitors only need to tap their ticket to a contactless reader at
the entrance to validate. The same MIFARE product-based, electronic
ticketing solution delighted fans at the 2017 FIFA Confederations
Cup in Russia as result of its ease-of-use and ability to detect
cloned tickets.
“We are committed to continuing a long legacy of enabling
convenient ticketing and secure payment experiences for events
around the world,” said Markus Staeblein, vice president and
general manager of Secure Mobility and Retail at NXP. “By selecting
our field-proven MIFARE products once again, the 2018 FIFA World
Cup™ continues to entrust NXP with supporting their seamless fan
experience while also protecting the fans and organizers from
targeted counterfeiting.”
New Connected Fan Experience
For the first time, the official match ball of the FIFA World
Cup™ features embedded NFC technology for exciting new
interactivity. Leveraging NXP’s NTAG® NFC solution, fans are able
to interact with the new adidas Telstar 18 ball with a tap of their
smartphone. Each ball generates a unique identifier, unlocking
exclusive content and information for the consumer. The
personalized and location-aware experience displays specific
details of each ball and provides access to challenges which
consumers can enter in the run-up to the 2018 FIFA World Cup™.
NXP’s leading NTAG NFC technology thus provides direct-to-consumer
communication to attract, entertain and retain fans.
Leader in Smart Stadium Technology
Solutions
NXP is a leader in the revolution of smart stadium technology,
empowering stadiums since 2004 and continues to be the trusted
provider for important global sports events across Vienna, Taipei,
and Turkey. By using RFID and contactless solutions for access
control, micropayments, or consumer engagement, event owners gain
valuable data about visitors and get accurate attendee profiling.
These results can be used to improve operations, and offer a more
personalized fan experience, boosting revenue of events. NXP is
committed to helping stadium operators achieve their goals with
innovative and secure connectivity solutions:
- Contactless event ticketing for quick and convenient access to
sports venues, VIP areas, training centers, and athlete
residences
- Cashless micropayments enabling fast and secure in-stadium
purchases
- NFC-enabled merchandize articles delivering personalized and
more engaging customer experiences, while securely protecting
against counterfeits
- RAIN RFID technology for tracking attendee movements and
enabling hands-free access to event facilities
- High-performance RF-power devices for cellular
infrastructures
To learn more about NXP’s MIFARE Ultralight EV1 contactless ICs
in use for the 2018 FIFA World Cup Russia™ tickets, visit
https://www.mifare.net/en/products/chip-card-ics/mifare-ultralight/mifare-ultralight-ev1/.
About NXP Semiconductors NXP Semiconductors
N.V. (NASDAQ:NXPI) enables secure connections and infrastructure
for a smarter world, advancing solutions that make lives easier,
better and safer. As the world leader in secure connectivity
solutions for embedded applications, NXP is driving innovation in
the secure connected vehicle, end-to-end security & privacy and
smart connected solutions markets. Built on more than 60 years of
combined experience and expertise, the company has over 30,000
employees in more than 30 countries and posted revenue of $9.26
billion in 2017. Find out more at www.nxp.com.
NXP, the NXP logo, MIFARE, MIFARE Ultralight and NTAG are
trademarks of NXP B.V. All other product or service names are the
property of their respective owners. All rights reserved. © 2018
NXP B.V.
For
more information, please contact: |
|
Americas |
Greater China/Asia |
Europe |
Tate Tran |
Esther
Chang |
Martjin van
der Linden |
Tel: + 1 408 802
0602 |
Tel: + 886
2 8170 9990 |
Tel: + 316
1091 4896 |
Email:
tate.tran@nxp.com |
Email:
esther.chan@nxp.com |
Email:
martijn.van.der.linden@nxp.com |
|
|
|
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/18a74b0e-8c30-43dd-837c-32a10915ff2ehttp://www.globenewswire.com/NewsRoom/AttachmentNg/adfb999e-0862-4c73-ad90-90446ac4b2f5
NXP Semiconductors NV (NASDAQ:NXPI)
Historical Stock Chart
From Mar 2024 to Apr 2024
NXP Semiconductors NV (NASDAQ:NXPI)
Historical Stock Chart
From Apr 2023 to Apr 2024