DALLAS, July 9, 2018 /PRNewswire/ -- Southwest
Airlines Co. (NYSE: LUV) in partnership with Discovery Channel
launched a Shark Week Fleet this morning with five aircraft
entering the Southwest® network of 99 destinations and operating
more than 4,000 daily flights. The five aircraft celebrate the
30th anniversary of Shark Week, one of the most popular
and longest-running televised events in history. Each aircraft
proudly displays custom artwork featuring a species of shark often
showcased in a Shark Week episode. The Great White Shark and
Hammerhead Shark aircraft launched from the carrier's home base of
Dallas Love Field (DAL); the Tiger Shark aircraft launched from
Chicago (Midway) (MDW); the Bull
Shark aircraft launched from Houston (Hobby) (HOU); and the Mako Shark
aircraft launched from Phoenix Sky Harbor (PHX).
Customers can visit FlightAware.com from a desktop device to
track the Shark Week Fleet via custom-created shark icons, which
have replaced the site's traditional airplane icons. To see past
and future shark flights, Customers can search FlightAware.com by
each aircraft's tail number: Great White Shark (N470WN), Hammerhead
Shark (N705SW), Mako Shark (N961WN), Tiger Shark (N553WN) and Bull
Shark (N947WN). The information page for each shark-themed aircraft
will showcase a custom Shark Week logo. We encourage our Customers
and Aviation Enthusiasts to share their plane-spotting photos of
our Shark Week Fleet with @SouthwestAir using the hashtag
#SharksTakeFlight.
The aircraft will fly throughout the Southwest system through
August 31, 2018.
"Entering our fifth consecutive year of partnership with the
Discovery Channel, we are thrilled to celebrate Shark Week's
30th anniversary in an even bigger way by launching an
entire fleet of Shark Week aircraft and premiering a Shark Week
episode onboard our flights, letting our Customers have the first
view of Shark Week content," said Brandy
King, Director of External Communications who oversees the
airline's Brand Partnerships and Entertainment Public Relations
initiative. "Each year, our Customers and Employees share our Shark
Week enthusiasm and look forward to joining the fun with our
airport and onboard activations!"
Customers flying with Southwest can enjoy jawsome content via
the Onboard Entertainment Portal's custom Shark Week TV Series
Channel. The Shark Week TV Series Channel houses a library of Shark
Week episodes that are sure to feed your appetite until Shark Week
airs on Discovery Channel beginning Sunday,
July 22. Shark Week will continue through July 29 and can be viewed via Live TV onboard a
Southwest flight. Beginning July 11,
Shark Week premieres a never-before-seen episode of Great White
Abyss for Southwest Customers via the Shark Week TV Series
Channel two weeks ahead of its worldwide release during Shark Week.
Great White Abyss showcases an expedition to Mexico's Guadalupe
Island, a hot spot for Great White Sharks.
For those adventure seekers, enter the Dare to Dive sweepstakes
from July 1 through July 31 via
Southwest.com/sharkweek for a chance to win a five-day,
all-inclusive Great White Shark cage diving trip. Southwest and
Discovery will send a winner and a guest roundtrip to San Diego, with transportation to Guadalupe Island to experience Great White Shark
diving firsthand. The excursion will take the winner and the
winner's guest from Southern
California to Guadalupe Island, Mexico with Islander Charters, aboard the same
boat as shown in Shark Week's Great White Abyss
pre-premiering onboard Southwest flights on July 11.
You can be sure that Shark Week 2018 will celebrate the 30-year
milestone with new, jaw-dropping shark stories and groundbreaking
insight into some of the world's most unique shark species in the
world. Viewers can anticipate episodes filmed all over the globe,
from California to South Africa, and learn about different
species of sharks, from Great Whites to Makos. Who knows, maybe the
Megalodon will even make an appearance.
For images of the Shark Week Fleet, visit the Southwest Newsroom
at swamedia.com/sharkweek.
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL
NOT INCREASE YOUR CHANCES OF WINNING. Void where
prohibited. Open to legal residents of 48 contiguous
United States and the District of Columbia, excluding Florida and New
York, age 21 at time of entry. Limit one entry per
person. All fields must be completed. Approximate
retail value of prize: $8,300.
For complete details and Official Rules, visit
http://www.southwest.com/sharkweek. By submitting this entry,
you agree to the Official Rules. By entering, information
collected will be used in accordance with Sponsor's Privacy Policy
at Southwest.com. Sponsor: Discovery Communications, LLC, 1
Discovery Place, Silver Spring MD
20910. Enter by July 31, 2018
at 11:59 p.m. C.T.
ABOUT SOUTHWEST AIRLINES CO.
In its 48th year of service, Dallas-based Southwest Airlines Co.
(NYSE: LUV) continues to differentiate itself from other air
carriers with exemplary Customer Service delivered by more than
57,000 Employees to a Customer base topping 120 million passengers
annually, in recent years. Southwest became the nation's largest
domestic air carrier in 2003 and maintains that ranking based on
the U.S. Department of Transportation's most recent reporting of
domestic originating passengers boarded. During peak travel
seasons, Southwest operates more than 4,000 weekday departures
among a network of 99 destinations in the
United States and 10 additional countries. Southwest has
announced its intention to sell tickets in 2018 for service to
Hawaii, subject to requisite
governmental approvals.
Southwest coined Transfarency® to describe its
purposed philosophy of treating Customers honestly and fairly, and
low fares actually staying low. Southwest is the only major U.S.
airline to offer bags fly free® to everyone (first
and second checked pieces of luggage, size and weight limits apply,
some carriers offer free checked bags on select routes or in
qualified circumstances), and there are no change fees, though fare
differences might apply.
As launch customer of the Boeing 737 MAX 8 in North America, the Company operates the
largest fleet in the world of Boeing aircraft, all of which are
equipped with satellite-based WiFi. Customers who connect to the
WiFi network may use their personal devices to view on-demand
movies and television shows, as well as nearly 20 channels of free,
live TV.
With a bold new look first unveiled in 2014, Southwest is
progressing through a multi-year refresh of its fleet to showcase
the carrier's Heart: a new logo, aircraft livery, interior
design featuring new seats, Employee-designed uniforms, and an
updated airport experience, all of which showcase a dedication of
Southwest Employees to connect Customers with what's important in
their lives.
From its first flights on June 18,
1971, Southwest Airlines launched an era of unprecedented
affordability in air travel described by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and
increase in passenger traffic wherever the carrier serves. With 45
consecutive years of profitability, Southwest is one of the most
honored airlines in the world, known for a triple bottom line
approach that contributes to the carrier's performance and
productivity, the importance of its People and the communities they
serve, and an overall commitment to efficiency and the planet. The
2017 Southwest Airlines One Report can be found at
SouthwestOneReport.com.
Book Southwest Airlines' low fares online at Southwest
Airlines or by phone at 800-I-FLY-SWA.
View original
content:http://www.prnewswire.com/news-releases/southwest-airlines-releases-shark-week-fleet-in-celebration-of-discovery-channels-30th-anniversary-of-televised-event-300677696.html
SOURCE Southwest Airlines Co.