Funko Puts the ‘Fun’ Back in Saturday Mornings with Launch of First Cereal Line
July 02 2018 - 12:00PM
Funko, Inc. ("Funko,” or the “Company”) (Nasdaq:FNKO), a leading
pop culture consumer products company, today announced the debut of
their new line of cereals, FunkO’s. The inaugural cereal line will
feature more than 40 beloved characters from leading pop culture
licenses. The first cereals are expected to arrive in stores this
summer and feature, in partnership with Warner Bros. Consumer
Products, DC’s Super Heroes BATMAN and BATGIRL, THE LORD OF THE
RINGS, HUCKLEBERRY HOUND, BEETLEJUICE, New Line Cinema’s 2017
hit-film IT and classic-favorites A NIGHTMARE ON ELM STREET, and
FRIDAY THE 13TH, along with other properties, including Mega Man,
and more.
Inspiring fans to connect with their favorite pop culture
moments in a novel and delicious way, the new cereals continue the
Funko tradition of developing collectible products with fun and
whimsical designs. Each cereal box will include a corresponding
miniature Pocket Pop! figure and the back panel will feature
additional themed activities, puzzles and games. Each variety sells
for a suggested retail price of $7.99 per box.
“As the market leader in licensed pop culture products and speed
to market capabilities, we are in a truly unique position to
surprise and delight our passionate fan base,” said Brian Mariotti,
CEO of Funko. “We are thrilled to bring our stylized designs and
inventive products to the cereal aisle this year and bring the fun
back to breakfast. Given our diversity of licenses, this launch is
another example of how we are able to drive fan engagement and
consumer demand for our brand in creative and distinctively Funko
ways.”
The first set of FunkO’s are expected to be available to select
retailers in the following varieties:
- Mega Man FunkO’s: Available exclusively at
GameStop in July, Mega Man will feature blue FunkO’s and each box
includes a Mega Man Pocket Pop! inside.
- Cuphead & Mugman FunkO’s: Available
exclusively at Hot Topic in July, Cuphead & Mugman will feature
red FunkO’s and each box includes a Mughead Pocket Pop!
inside.
- Retro Freddy FunkO’s: Available exclusively at
Funko.com in July, Retro Freddy will feature red FunkO’s and each
box includes a Freddy Funko Pocket Pop! inside.
- A NIGHTMARE ON ELM STREET’s FREDDY KRUEGER
FunkO’s: Available exclusively at f.y.e in July, from New
Line Cinema, A NIGHTMARE ON ELM STREET’s FREDDY KRUEGER will
feature red FunkO’s and each box includes a FREDDY KRUEGER Pocket
Pop! inside.
- FRIDAY THE 13TH’s JASON VOORHEES FunkO’s:
Available exclusively at f.y.e in July, from New Line Cinema,
FRIDAY THE 13TH’s JASON VOORHEES will feature red FunkO’s and each
box includes a JASON Pocket Pop! inside.
- THE LORD OF THE RINGS FunkO’s: Available
exclusively at Box Lunch in July, THE LORD OF THE RINGS will
feature green FunkO’s and each box includes a GOLLUM Pocket Pop!
inside.
- Cuphead ‘Don’t Deal with the Devil’ FunkO’s:
Available exclusively at GameStop in August, Cuphead ‘Don’t Deal
with the Devil’ will feature black FunkO’s and each box includes a
Cuphead Pocket Pop! inside.
- IT’s PENNYWISE FunkO’s: Available exclusively
at Hot Topic in August, from New Line Cinema, IT’s PENNYWISE will
feature red FunkO’s and each box includes a PENNYWISE Pocket Pop!
inside.
- HUCKLEBERRY HOUND FunkO’s: Available
exclusively at Funko.com in August, Hanna-Barbera’s HUCKLEBERRY
HOUND will feature blue FunkO’s and each box includes a HUCKLEBERRY
HOUND Pocket Pop! inside.
- DC’s BATMAN FunkO’s: Available exclusively at
Entertainment Earth in August, DC’s BATMAN will feature blue
FunkO’s and each box includes a BATMAN Pocket Pop! inside.
- DC’s BATGIRL FunkO’s: Available exclusively at
Entertainment Earth in August, DC’s BATGIRL will feature purple
FunkO’s and each box includes a BATGIRL Pocket Pop! inside.
- BEETLEJUICE FunkO’s: Available exclusively at
Box Lunch in August, Warner Bros.’ BEETLEJUICE will feature green
FunkO’s and each box includes a BEETLEJUICE Pocket Pop!
inside.
- Cthulhu FunkO’s: Available exclusively at BAM!
In August, Cthulhu will feature green FunkO’s and each box includes
a Cthulhu Pocket Pop! inside.
About Funko, Inc.
Headquartered in Everett, Washington, Funko is a leading pop
culture consumer products company. Funko designs, sources and
distributes licensed pop culture products across multiple
categories, including vinyl figures, action toys, plush, apparel,
housewares and accessories for consumers who seek tangible ways to
connect with their favorite pop culture brands and characters.
Learn more at https://funko.com/, and follow us on Twitter
(@OriginalFunko) and Instagram (@OriginalFunko).
About Warner Bros. Consumer
Products
Warner Bros. Consumer Products (WBCP), a Warner
Bros. Entertainment Company, extends the Studio’s powerful
portfolio of entertainment brands and franchises into the lives of
fans around the world. WBCP partners with best-in-class
licensees globally on an award-winning range of toys, fashion, home
décor, and publishing inspired by franchises and properties such as
DC, the Wizarding World, Looney Tunes and Hanna-Barbera. The
division’s successful global themed entertainment business includes
groundbreaking experiences such as The Wizarding World of Harry
Potter and Warner Bros. World Abu Dhabi (opening 2018). With
innovative global licensing and merchandising programs, retail
initiatives, promotional partnerships and themed experiences, WBCP
is one of the leading licensing and retail merchandising
organizations in the world.
Forward Looking Statements
This press release contains forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of
1995. All statements contained in this press release that do not
relate to matters of historical fact should be considered
forward-looking statements, including statements regarding our
launch of FunkOs; future product offerings; product release dates
and product features. These forward-looking statements are based on
management’s current expectations. These statements are neither
promises nor guarantees, but involve known and unknown risks,
uncertainties and other important factors that may cause our actual
results, performance or achievements to be materially different
from any future results, performance or achievements expressed or
implied by the forward-looking statements, including, but not
limited to, the following: our ability to maintain and realize the
full value of our license agreements; the ongoing level of
popularity of our products with consumers; changes in the retail
industry and markets for our consumer products; our ability to
maintain our relationships with retail customers and distributors;
our ability to compete effectively; fluctuations in our gross
margin; our dependence on content development and creation by third
parties; our ability to develop and introduce products in a timely
and cost-effective manner; our ability to obtain, maintain and
protect our intellectual property rights or those of our licensors;
potential violations of the intellectual property rights of others;
our ability to attract and retain qualified employees and maintain
our corporate culture; risks associated with our international
operations; changes in U.S. tax law; foreign currency exchange rate
exposure; the possibility or existence of global and regional
economic downturns; our dependence on vendors and outsourcers;
risks relating to government regulation; risks relating to
litigation, including products liability claims and securities
class action litigation; any failure to successfully integrate or
realize the anticipated benefits of acquisitions or investments;
reputational risk resulting from our e-commerce business and social
media presence; risks relating to our indebtedness and our ability
to secure additional financing; the potential for our electronic
data to be compromised; the influence of our significant
stockholder, ACON, and the possibility that ACON’s interests may
conflict with the interests of our other stockholders; risks
relating to our organizational structure; volatility in the price
of our Class A common stock; and the potential that we will fail to
establish and maintain effective internal control over financial
reporting. These and other important factors discussed under the
caption “Risk Factors” in our quarterly report on Form 10-Q for the
first quarter of 2018 and our other filings with the Securities and
Exchange Commission could cause actual results to differ materially
from those indicated by the forward-looking statements made in this
press release. Any such forward-looking statements represent
management’s estimates as of the date of this press release. While
we may elect to update such forward-looking statements at some
point in the future, we disclaim any obligation to do so, even if
subsequent events cause our views to change. These forward-looking
statements should not be relied upon as representing our views as
of any date subsequent to the date of this press release.
Media Contact:Julia Young,
ICRFunkoPR@icrinc.com203-682-8200
FRIDAY THE 13TH, A NIGHTMARE ON ELM STREET and
all related characters and elements © & ™ New Line Productions,
Inc. (s18)IT and all related characters and elements © & ™
Warner Bros. Entertainment Inc. (s18)BEETLEJUICE and all
related characters and elements © & ™ Warner Bros.
Entertainment Inc. (s18)BATMAN, BATGIRL and all related characters
and elements © & ™ DC Comics. (s18)© 2018 New Line Productions,
Inc. All rights reserved. The Lord of the Rings: The
Fellowship of the Ring, The Lord of the Rings: The Two Towers, The
Lord of the Rings: The Return of the King and the names of the
characters, items, events and places therein are trademarks of The
Saul Zaentz Company d/b/a Middle-earth Enterprises under license to
New Line Productions, Inc.HUCKLEBERRY HOUND and all related
characters and elements © & ™ Hanna-Barbera. (s18)
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/8881e3f2-2af3-4115-995b-5e7cd83e5e87
http://www.globenewswire.com/NewsRoom/AttachmentNg/f0b9c07e-763e-4fd7-aab8-3835cea61230
Funko (NASDAQ:FNKO)
Historical Stock Chart
From Mar 2024 to Apr 2024
Funko (NASDAQ:FNKO)
Historical Stock Chart
From Apr 2023 to Apr 2024