Introducing Blue Apron x Bob’s Burgers: Blue Apron Menus & Bob’s Burgers Episodes Will Feature Exclusive Recipes Created ...
June 28 2018 - 1:01PM
Business Wire
Blue Apron menus will include three burger
recipes uniquely designed by Cailan in July, August, and September,
including the “The Absentee Shallot Burger” which will be featured
on the Season Nine Premiere of Bob’s Burgers
Blue Apron (NYSE:APRN), known for delivering incredible cooking
experiences, today announced a partnership with 20th Century Fox
Consumer Products to bring three burger recipes from Bob’s Burgers,
the Emmy Award®-winning animated series on FOX, uniquely designed
by Chef Alvin Cailan of famed Los Angeles restaurant Eggslut, to
its menus beginning this summer.
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Two of the recipes––the “Quantum of Salsa Burger” and the “Gouda
Wife Burger”––were featured on episodes of Bob’s Burgers during
this past season. These recipes will be available for Blue Apron
customers to create in their home kitchens during the weeks of July
23 and August 20, respectively. “The Absentee Shallot Burger,”
available to Blue Apron customers the week of September 17, will be
featured on the season nine premiere of Bob’s Burgers, which is
scheduled to air in late September.
“We are so excited to bring the Bob’s Burgers and Blue Apron
brands together with this fun, new partnership that allows the many
passionate and enthusiastic Bob’s Burgers fans to directly connect
with––and create––recipes featured on the show,” said Brian
Gartland, vice president, Global Partnerships and Business
Development, 20th Century Fox Consumer Products.
Chef Cailan previously collaborated with Bob’s Burgers in
December 2016 and December 2017, creating specialty recipes
inspired by the show for pop-up restaurants in Los Angeles and New
York City.
“Until now, my recipe creations were only accessible where my
restaurants are located in Los Angeles or New York,” said Cailan.
“I am thrilled to partner with Blue Apron and Bob’s Burgers to
bring three of my original burger recipes to homes across the
country this summer!”
The recipes, which will be available on Blue Apron’s Two-Person
and Family Plan offerings, include:
- Week of July 23: The Quantum of Salsa
Burger with Corn-Pepper Salsa & Onion Rings
- Week of August 20: The Gouda Wife
Burger with Cucumber-Radish Salsa & Roasted Sweet Potatoes
- Week of September 17: The Absentee
Shallot Burger with Caramelized Shallots & Fontina Cheese
Fries
“Bob’s Burgers has built a highly engaged and loyal fan base
over the past eight years,” said Christine Fu, head of
partnerships, Blue Apron. “In collaboration with the incredibly
talented Chef Alvin Cailan, we look forward to bringing the
creative and whimsical recipes that are featured on Bob’s Burgers
to life through the Blue Apron meal experience.”
Blue Apron is also collaborating with Hedley & Bennett, the
LA-based brand known for its handcrafted aprons and workwear worn
in kitchens around the world, to create a limited-edition Blue
Apron x Bob’s Burgers apron, which will be sold exclusively through
the Blue Apron website beginning in August. Blue Apron will donate
a portion of the proceeds for all Blue Apron x Bob’s Burgers aprons
sold during the month of September to Feeding America, as part of
the Bob’s Burgers National Cheeseburger Day celebration on
September 18.
Additional recipes featured in Bob’s Burgers appear in the New
York Times best-selling cookbook, The Bob’s Burgers Burger
Book.
Blue Apron x Bob’s Burgers recipes will be available only to
Blue Apron customers and can be ordered for the week of July 23
starting now. For more information, visit:
blueapron.com/bobsburgers.
About Blue Apron:
Blue Apron’s mission is to make incredible home cooking
accessible to everyone. Launched in 2012, Blue Apron is reimagining
the way that food is produced, distributed, and consumed, and as a
result, building a better food system that benefits consumers, food
producers, and the planet. The Company has developed an integrated
ecosystem that enables the Company to work in a direct, coordinated
manner with farmers and artisans to deliver high-quality products
to customers nationwide at compelling values.
About Bob’s Burgers:
Bob’s Burgers is a 20th Century Fox Television and Bento Box
Entertainment production. The series was created by Loren Bouchard.
Bouchard and Jim Dauterive serve as executive producers and
writers.
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Blue ApronLouise Wardlouise.ward@blueapron.com
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