Visa Data Shows One Fifth of Purchases at 2018 FIFA World CupTM Use Contactless Technology
June 28 2018 - 01:00PM
Business Wire
In the tournament’s first five days, fans from
the United States are the biggest foreign spenders, followed by
China and Mexico respectively
Visa (NYSE: V), the Official Payment Services Partner of FIFA,
today released an analysis of foreign travellers’ spending during
opening days of 2018 FIFA World Cup™. The results found that in the
11 Russian host cities of the tournament, approximately one in
every five (17 percent) purchases with Visa used contactless
payment technology, including smartphones, bracelets and rings. In
the stadiums themselves, the share of contactless payments was 54
percent, inclusive of purchases made by fans from Russia and
abroad.
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As the exclusive payment service in all
stadiums where payment cards are accepted, Visa is providing fans
in Russia the ability to purchase innovations for fast, easy and
cash-free payment experiences. This includes partnering with
Alfa-Bank to offer for purchase: 6,500 Payment Rings (3000 RUB
each) and a 30,000 Payment Bands (1000 RUB each). The ring and the
band are both NFC-enabled, contactless payment devices that link to
a prepaid card. Visa is also offering fans Visa commemorative
contactless cards. Consumers only have to load value onto their
cards to begin using them, which they can do at Visa Alfa-Bank ATMs
or through our online portal. (Photo: Business Wire)
On average, across the 11 host cities, Visa cardholders spent
3,575 rubles (approximately $56.65)1 per transaction, with fans
from the United States spending the most – followed by China and
Mexico in second and third, respectively.
“Many of the international visitors attending this summer’s
tournament have never been to Russia before and we’re excited to be
providing them with the ultimate tournament experience, powered by
the speed and ease of Visa’s digital payments, which are
increasingly happening on contactless cards, devices and
wearables,” said Ekaterina Petelina, country manager, Visa Russia.
“In the stadiums particularly, fans are using contactless payment
technology to speed through the lines and quickly get back to the
action on the pitch.”
Spending by Host City
The five host cities that saw the highest amount of tourist
spending2 - both in and out of stadium - were as follows:
- Moscow: 1.7 billion rubles ($26.9
million)
- St. Petersburg: 506 million rubles ($8
million)
- Sochi: 104 million rubles ($1.6
million)
- Kazan: 71 million rubles ($1.1
million)
- Ekaterinburg: 48 million rubles
($760,800)
The largest average individual purchases were seen in the
following categories:
- Luxury goods: 23,000 rubles
($364.55)
- Lodging: 15,000 rubles ($237.75)
- Fashion: 8,000 rubles ($126.86)
Overall, a majority of purchases in host cities fell into the
lodging, fashion and restaurant categories.
In-Stadium Spending
Luzhniki Stadium led all venues for total number of payment
transactions, where fans spent 139 million rubles ($2.2 million) -
of which 71 million rubles ($1.12 million) came from non-Russian
citizens and 68 million rubles ($1.1 million) from Russian
citizens.
The opening match between Russia and Saudi Arabia on June 14 --
where fans from 123 countries filled the stadium -- saw the highest
volume of payment transactions. The June 17 match between Germany
and Mexico saw the second highest volume of transactions. The
average in-stadium transaction amount for all matches during the
first five days of tournament play was 1,682 rubles ($26.66).
Additionally, Russian fans made twice the amount of transactions
for food and drinks compared to non-Russian fans, however, the
average per-transaction amount for non-Russian attendees was 1.5
times higher than Russian purchases in those categories.
Cashless from Kick-off to the Final Match
For the 2018 FIFA World Cup Russia™, Visa is the exclusive
payment service in all stadiums where payment cards are accepted.
In-stadium, fans can pay with contactless Visa credit and debit
cards and mobile payment services at the more than 3,500
point-of-sale terminals and 1,000 mobile concessionaires that have
been equipped with the latest in payment innovation.
About Visa
Visa Inc. (NYSE: V) is the world’s leader in digital payments.
Our mission is to connect the world through the most innovative,
reliable and secure payment network - enabling individuals,
businesses and economies to thrive. Our advanced global processing
network, VisaNet, provides secure and reliable payments around the
world, and is capable of handling more than 65,000 transaction
messages a second. The company’s relentless focus on innovation is
a catalyst for the rapid growth of connected commerce on any
device, and a driving force behind the dream of a cashless future
for everyone, everywhere. As the world moves from analog to
digital, Visa is applying our brand, products, people, network and
scale to reshape the future of commerce. For more information,
visit About
Visa, visacorporate.tumblr.com and @VisaNews.
1 Transactions were analyzed on Visa cards issued by foreign
banks, which were made in 11 host cities of the 2018 FIFA World
Cup™ for the period from June 14 to 18, 2018, inclusive.
2 Tourist spending defined as transactions on Visa cards issued
by foreign (non-Russian) banks
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180628006002/en/
Visa Inc.Sheerin Salimishesalim@visa.com
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