LEBANON, Tenn., June 28, 2018 /PRNewswire/ -- For the third
consecutive year, Cracker Barrel Old Country Store® returns with
"Operation Rocker" in partnership with its flagship nonprofit
partner Operation Homefront. From June
29 through Labor Day (Sept. 3,
2018), Cracker Barrel will donate one rocker to Operation
Homefront for every adult rocker purchased online up to this year's
goal of 1,500 rockers. Each rocker represents Cracker Barrel's
continued support of Operation Homefront and the organization's
mission of building strong, stable and secure military
families.
"Launching 'Operation Rocker' for a third consecutive year
allows us to continually deliver on our commitment to support the
families of the men and women who defend our country," said Cracker
Barrel Manager of Corporate Citizenship Sloane Lucas. "The rockers
on the front porches of our stores are where families gather to
relax and spend time together. Through Operation Rocker, we're able
to provide rockers for the front porches of military families
across the country – so they can spend time relaxing and connecting
with their loved ones."
During the campaign's kickoff period from June 29 through Independence Day (July 4), Cracker Barrel will also donate 10
percent of the retail sales price of select adult rocking chairs
sold in-store at Cracker Barrel Old Country Store locations to
Operation Homefront.
"When I was given my rocker, I was going through a time when, as
my disabled husband's caregiver, I felt like the weight of the
world was on my shoulders," said Erin
Hollis, a military wife who received a rocker through last
year's Operation Rocker program. "When I got the chair, it made me
feel like someone was caring for me while I cared for my
spouse."
The theme of this year's Operation Rocker fundraiser, "More Than
a Rocker," celebrates the deep personal meaning of time spent in a
rocker. Through donating rockers to caregivers like Erin Hollis and military families who are often
stationed far from home, Cracker Barrel and Operation Homefront are
committed to helping make a house feel like a home for those who
serve their country.
"We are deeply grateful for Cracker Barrel's continued
commitment and amazing support," said Brig. Gen. (ret) John I. Pray, Jr., President and CEO of
Operation Homefront. "Through 'Operation Rocker,' Cracker Barrel
and their caring guests have provided over 1,800 rocking chairs to
our military families, giving needed comfort to that very special
and deserving group of our fellow Americans who have done so much
for all of us."
Operation Homefront has served tens of thousands of military
families across the country. The organization helps build strong,
stable and secure military families by offering valuable programs
addressing short-term and long-term stability. Cracker Barrel
supports Operation Homefront's mission through a range of programs,
including Operation Rocker, donations of holiday to-go meals to
help military families enjoy a hassle-free celebration together, as
well as seasonal retail promotions that offer Cracker Barrel guests
an opportunity to support the work of Operation Homefront. Since
the partnership began in 2016, Cracker Barrel has contributed
nearly $900,000 through monetary and
in-kind donations. To learn more, visit
crackerbarrel.com/giving.
Operation Rocker's launch comes only a month after Cracker
Barrel surprised 100 military moms-to-be with the brand's iconic
rocking chairs at Operation Homefront's Star-Spangled Babies®
shower held in Colorado Springs,
Colorado. Baby shower attendees, including new moms who are
active duty servicewomen and spouses of service members, connected
with one another about their shared experiences and received advice
and tips from parenting experts.
To view a short video of the 100 rocker surprise, please visit
this link. To participate in "Operation Rocker," please click
here.
About Cracker Barrel Old Country Store, Inc.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) shares warm
welcomes and friendly service while offering guests quality
homestyle food and unique shopping – all at a fair price. By
creating a world filled with hospitality and charm through an
experience that combines dining and shopping, guests are cared for
like family. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its
affiliates operate 653 company-owned Cracker Barrel Old Country
Store® locations in 45 states and own the fast-casual Holler and
Dash® restaurants. For more information about the company, visit
crackerbarrel.com.
About Cracker Barrel Old Country Store Foundation
The
Cracker Barrel Old Country Store Foundation is a public benefit
corporation created by Cracker Barrel Old Country Store in 1993.
The Foundation has awarded millions of dollars in grants to support
numerous nonprofits and charitable programs. It also supports an
annual Employee Scholarship Program, which recognizes and rewards
the accomplishments of Cracker Barrel employees and their children
who excel in their studies and serve their communities. For more
information, click here.
About Operation Homefront
Founded in 2002, Operation
Homefront is a national nonprofit organization whose mission is to
build strong, stable, and secure military families so that they can
thrive – not simply struggle to get by – in the communities they
have worked so hard to protect. Recognized for superior performance
by leading independent charity oversight groups, 92 percent of
Operation Homefront expenditures go directly to programs that
support tens of thousands of military families each year. Operation
Homefront provides critical financial assistance, transitional and
permanent housing and family support services to prevent short-term
needs from turning into chronic, long-term struggles. Thanks to the
generosity of our donors and the support from thousands of
volunteers, Operation Homefront proudly serves America's military
families. For more information, visit OperationHomefront.org.
Cracker Barrel Media Contact:
Breeanna Straessle
media.relations@crackerbarrel.com
615-443-9589
Operation Homefront Media Contact:
Aaron Taylor
aaron.taylor@operationhomefront.org
210-549-4621
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SOURCE Cracker Barrel Old Country Store, Inc.