iClick Interactive (NASDAQ:ICLK) Partners with MezzoMedia to Target Chinese Audience for Korean Brands
June 27 2018 - 9:01PM
Business Wire
iClick’s solutions to bring more international
brands to China
iClick Interactive Asia Group Limited (“iClick Interactive”
or the “Company”) (NASDAQ:ICLK), a leading independent online
marketing technology platform in China, today announced a
strategic partnership with, MezzoMedia, a leading digital marketing
solution company in Korea.
This new collaboration will help MezzoMedia’s extensive client
base tap into the huge consumer market in China, using iClick’s
technology, data assets and extensive client profiling. Bridging
this gap for Korean brands to the large consumer base globally is a
continuation of iClick’s strategy to expand its international
footprint and provide effective targeted access to digital
marketers around the world.
MezzoMedia, established in 1999, is Korea’s leading digital
marketing solution company offering a full range of digital
marketing services. The firm has been a market leader with the
notable achievement as the country’s first certified mobile
advertising platform and offering a patented sentiment analysis
tool for social media as well as the first independent DMP in
Korea.
The partnership with iClick allows the over 1,100 advertisers
supported by the MezzoMedia platform more detailed and efficient
access to the over 770 million Internet users in China1.
Yan Lee, Chief Product Officer and Head of International
of iClick said, “We are delighted to have agreed a partnership with
MezzoMedia, a leader in the digital media field within the
important market of Korea. iClick continues to connect with
partners and use our proprietary marketing technology platform and
the wealth of data at our fingertips to make finding the right
client at the right time easy for all brands.”
Kim Jin-Kyu, Senior Vice President of MezzoMedia said,
“As one of Korea’s largest agencies, we work with brands that have
significant appeal to the Chinese consumer. Finding the right
partner that can enable us to offer the most effective advertising
solutions was vital. iClick was the clear choice given its products
and quality of data which will allow targeting into the largest
internet audience in the world. In addition, their strategic
relations with Tencent, Baidu and Ctrip give access to premium
inventory.”
1 Source: China Internet Network Information Center (CNNIC),
January 2018.
About iClick Interactive Asia Limited
iClick Interactive Asia Group Limited (NASDAQ:ICLK) is an
independent online marketing technology platform that connects
worldwide marketers with audiences in China. Built on cutting-edge
technologies, our proprietary platform possesses omni-channel
marketing capabilities and fulfills various marketing objectives in
a data-driven and automated manner, helping both international and
domestic marketers reach their target audiences in China.
Headquartered in Hong Kong, iClick Interactive was established in
2009, currently operating in eight locations worldwide including
Asia and London.
About MezzoMedia
Korea’s first digital media representative (Rep.) MezzoMedia
(www.mezzomedia.co.kr) is a specialist in digital marketing
services, ranging from digital media sales agency to integrated
media advertising services such as ad platform, data management
platform, Ad network.
Safe Harbor Statement
This announcement contains forward-looking statements. These
statements constitute “forward-looking” statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "will," "expects," "anticipates,"
"future," "intends," "plans," "believes," "estimates," "confident"
and similar statements. Such statements are based upon management’s
current expectations and current market and operating conditions,
and relate to events that involve known or unknown risks,
uncertainties and other factors, all of which are difficult to
predict and many of which are beyond the Company’s control.
Forward-looking statements involve inherent risks and
uncertainties. A number of factors could cause actual results to
differ materially from those contained in any forward-looking
statement, including but not limited to the following: the
Company's fluctuations in growth; its success in implementing its
mobile strategies; relative percentage of its gross billing
recognized as net revenues under the gross and net models; its
ability to retain existing clients or attract new ones; its ability
to retain content distribution channels and negotiate favourable
contractual terms; market competition, including from independent
online marketing technology platforms as well as large and
well-established internet companies; market acceptance of online
marketing technology solutions; effectiveness of its algorithms and
data engines; its ability to collect and use data from various
sources; and general economic conditions in China. Further
information regarding these and other risks is included in the
Company's filings with the SEC. All information provided in this
press release and in the attachments is as of the date of this
press release, and the Company undertakes no obligation to update
any forward-looking statement, except as required under applicable
law.
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version on businesswire.com: https://www.businesswire.com/news/home/20180627005630/en/
iClick Interactive Asia LimitedSelina Wong,
852-3700-9068selina.wong@i-click.comorParadigm
ConsultingHelen Lam,
852-2251-9082helen.lam@paradigmconsulting.com.hkorTim
Nicholls,
852-2251-9081tim.nicholls@paradigmconsulting.com.hk
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