TORONTO, June 27, 2018 /CNW/ - SPOT COFFEE
(CANADA) LTD. (TSX-V: SPP) ("SPoT"
or the "Company") is pleased to announce that it is in the
final stage of developing a comprehensive, customized software
program to grow franchise sales, improve brand awareness and engage
new and existing Spot customers. The Company's management is keenly
aware of the need for software solutions that allow it to speak
directly with a broader audience of interested franchisees (both
individual and multi-unit), valued patrons and new neighbourhood
customers. The anticipated digital marketing and interaction
platform is designed to satisfy that need, and to propel the
Company into a new age of targeted promotional advertising for its
franchise sales program, streamlined information management, and
customer and franchisee satisfaction. Spot's program includes the
following key components:
- Mobile software application containing an integrated customer
rewards program, regularly updated promotional material, and a
retail e-commerce solution
- Webinars for interested franchisees featuring real-time
question and answer sessions prior to scheduling face-to-face
engagements and finalizing new franchise agreements
- Salient information and updates, including café opening
schedules and financial performance reviews, for both new and
existing shareholders of the Company
Operations Update
Spot's entire management team has spent the first part of this
year focusing on debt reduction, cost controls and savings, the
implementation of a new, advanced accounting and reporting system,
and the completion of the following three (3) new Spot Coffee
franchise locations:
- Spot Coffee Roswell Park Comprehensive Cancer Center (NY) —
Opening today
- Spot Coffee Amherst (NY) — Opening in August, 2018
- Spot Coffee West Seneca (NY) — Opening in September, 2018
Spot has also signed another new franchise agreement for the
Clarence, NY area and is presently
in the process of identifying a location that suits the Company's
criteria. These and other upcoming café development and opening
announcements will be made via news release and will be available
on the Company's website, www.spotcoffee.com.
Management Update
The Company is also pleased to report that it has handed all
corporate and franchise café operations to Mr. Dan Hensley, now Chief Operating Officer (COO)
of Spot Coffee. The depth of Mr. Hensley's experience in franchise
operations and management of multi-unit hospitality companies,
combined with his drive to oversee Spot Coffee's efforts to control
costs and achieve sustained profitability, qualified him for his
new role.
About SPoT Coffee
SPoT Coffee trades on the TSX Venture Exchange under the symbol
SPP. SPoT designs, builds, operates and franchises community
oriented cafés and express cafés in New
York State. SPoT's community cafés provide its customers
with the highest quality service, signature made-to-order meals and
award-winning micro-roasted coffee. Each SPoT café is distinctively
designed to suit its local neighbourhood, creating a warm and
friendly gathering place for the community. SPoT's commercial
business focuses on the sale of roasted coffee beans to food
service and grocery chains, business offices and third party
resellers such as universities and hospitals.
Forward Looking Statements
Except for statements of historical fact relating to the
Company, certain information contained herein constitutes
forward-looking statements. In particular, forward-looking
information in this press release includes, but is not limited to,
the potential use of proceeds of the financing that is the subject
of this release. Although we believe that the expectations
reflected in the forward-looking information are reasonable, there
can be no assurance that such expectations will prove to be
correct. We cannot guarantee future results, performance or
achievements. Consequently, there is no representation that the
actual results achieved will be the same, in whole or in part, as
those set out in the forward-looking information.
Forward-looking statements are based on the opinions and
estimates of management at the date the statements are made, and
are subject to a variety of risks and uncertainties and other
factors that could cause actual events or results to differ
materially from those projected in the forward-looking statements.
The forward-looking information contained in this news release is
expressly qualified by this cautionary statement. Except as
required by applicable securities laws, the Company undertakes no
obligation to update forward-looking statements if circumstances or
management's estimates or opinions should change. The reader is
cautioned not to place undue reliance on forward-looking
statements.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of the release.
SOURCE Spot Coffee (Canada)
Ltd.