City of Cleveland’s 10-Year Contract with Clear Channel Airports Will Deliver Innovative Brand Advertising Solutions at Cle...
June 26 2018 - 10:52AM
Business Wire
Newly-Awarded Contract Includes Cutting-Edge Digital Media
Technology Allowing Brands to Engage with More Than 9 Million
Passengers Annually
Clear Channel Airports (CCA), a brand division of Clear Channel
Outdoor Americas (CCOA) (NYSE: CCO), an indirect subsidiary of
iHeartMedia Inc., announced today that its long-time partner, City
of Cleveland, through a competitive RFP process, awarded CCA a
10-year contract to continue growing revenues via an innovative
advertising program at Cleveland Hopkins International Airport
(CLE).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180626006133/en/
Local and national advertisers gain the
latest advanced advertising solutions to engage with travelers
passing through Cleveland Hopkins International Airport (Photo:
Business Wire)
This contract renewal prioritizes customized advanced
advertising displays that create an attractive, visually appealing
environment for both leisure and business travelers. By equipping
CLE with eight double-sided, head-on concourse LCDs, four
interactive touchscreen directories strategically placed in the
terminal, and two projection video walls with themed elements to
welcome arriving passengers, the airport will have an integrated
digital media network to captivate audiences, drive revenues and
keep CLE top of mind for advertisers. CCA will begin installing the
reimagined digital Out-of-Home (OOH) advertising program this
fall.
CCA has partnered with Cleveland Hopkins International Airport
since May 2007 to deliver a state-of-the-art media program which
now reaches more than 9 million passengers annually. This renewal
is significant considering CLE is responsible for generating $3.5
billion in economic impact to the Northeast Ohio economy.
Additionally, CLE is Ohio’s busiest airport with 156 daily non-stop
departures, serving over 50 destinations. This includes
international destination airports in Canada, the Dominican
Republic, Mexico, Jamaica and Iceland. The influx of these leisure
and frequent business travelers moving through CLE offers
tremendous business opportunities for local, regional and national
advertisers.
“With more than 9 million passengers annually, Cleveland Hopkins
International Airport is proud to be part of our thriving region,”
said Robert Kennedy, Director of Airports. “We believe our
partnership with Clear Channel Airports will enhance the travel
experience not only for our direct community but for every
individual who walks through our airport.”
Further underscoring the importance of airport advertising, a
recent Nielson Study commissioned by CCA reveals frequent flyers
are highly responsive to place-based media, with 80% noticing the
ads and 42% taking action that includes visiting a website, going
to a store or learning more about a product/brand/service. More
specifically, airport campaigns are a significant driver of foot
traffic, with 84% of frequent fliers likely to visit a restaurant,
50% likely to visit a clothing/accessories/jewelry store and 41%
likely to visit a consumer electronics store. The presence of such
an engaged audience makes airports the optimal location for brand
advertisements.
“CLE is a premier location for reaching and connecting with
consumers. With an established traveler base, direct connection to
the birthplace of rock n’ roll, and the space to create
attention-grabbing advertisement displays, Cleveland hits a high
note for brands,” said Morten Gotterup, President, Clear Channel
Airports. “We’re committed to creating an environment within CLE
that not only exposes consumers to local and national brands, but
also tells a memorable story through digital OOH displays.”
Clear Channel Airports’ Mike Reed will be on-site at CLE this
week meeting with advertisers and showcasing the new media
solutions. Interested parties should reach out to him
at michaelreed@clearchannel.com or 484.264.2637 to
schedule an appointment.
About Clear Channel Airports
Dedicated to airport advertising for more than 40 years, Clear
Channel Airports is the premier innovator of contemporary display
concepts. The Company, a brand division of Clear Channel Outdoor
Americas (NYSE:CCO), one of the world's largest outdoor advertising
companies, currently operates more than 270 airport programs across
the globe and has a presence in 29 of the top 50 U.S. markets with
major airports. More information can be found on Clear Channel
Airports and Clear Channel Outdoor by visiting
www.clearchannelairports.com and www.clearchanneloutdoor.com
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version on businesswire.com: https://www.businesswire.com/news/home/20180626006133/en/
Press:Clear Channel Outdoor AmericasJason D.
King, 212-812-0064jasondking@clearchannel.com
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