Parents Want Summer to End After Just 13 Days, According to a New Groupon Survey
June 20 2018 - 12:10PM
Business Wire
- Groupon survey reveals how parents
truly feel about the summer break, as stress over keeping kids
occupied takes the fun out of the sun
- More than half of parents (58 percent)
stress out about keeping their children busy over the summer
months
- Seventy-five percent of parents are
ready for their kids to go back to school at the end of the
summer
- Best ways to keep children occupied
include taking them to a local amusement or water park, a movie,
the zoo, bowling or camping
School is out for the summer, which means that parents have the
enormous challenge of coming up with a daily regimen of activities
that educate and entertain their children. And while most say
they’re up to the task, adding the responsibility of social
activities director along with being a mom or dad can come with a
price.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180620005983/en/
Groupon asked 2,000 parents about their
summer plans, and found that they're ready for summer break to end
after just 13 days. (Graphic: Business Wire)
Groupon (NASDAQ: GRPN) (www.groupon.com) asked 2,000 parents
about their summer plans, and found that they’re ready for summer
break to end after just 13 days. More than half (58 percent) of
parents say they get stressed out trying to keep their children
busy over break, and 75 percent are ready for their kids to go back
to school at the end of the summer.
“It’s summertime and you gotta find your kids something to do.
Because an energetic kid with too much free time can land you in
small claims court,” said actress and Groupon spokesperson Tiffany
Haddish in the company’s new summer radio ad.
The survey––conducted by OnePoll and commissioned by
Groupon––identified other top causes of summer stress and found
that letting the kids stay in the house rather than going outside
to play, lacking awareness of where to find affordable children's
activities in their community, worrying about the impact of rising
gas prices and letting their children spend too much time in front
of their electronic devices all contributed to parents’ current
state of unease.
While most parents are anxious about finding enough things for
their kids to do, they shared some top ways to help you totally win
summer and make this break one to remember for the whole family.
According to the research, the best ways to keep your children
occupied include taking them to a local amusement or water park, a
movie, the zoo, bowling or camping.
“Parents love spending time with their kids, but it’s totally
normal to experience some stress and anxiety when planning all the
fun that you’re going to have together this summer,” said Brian
Fields, Groupon’s head of things to do. “The parents we interviewed
said they’ve found the most success by not overthinking the
situation and turning to affordable activities in their local
community.”
When planning an activity for their children, parents said they
look for the following criteria: does it involve quality family
time, is it cost effective, does it teach them something new, is it
a good balance of fun and culture and will it be something they can
talk about when they go back to school.
For those families looking to have the perfect time this summer
on just about any budget, Groupon offers a number of top activities
in your local community, including deals on family activities,
tickets and events, outdoor fun and top deals of the week. To view
the entire Groupon summer collection, please visit here.
About Groupon
Groupon (NASDAQ: GRPN) is building the daily habit in local
commerce, offering a vast mobile and online marketplace where
people discover and save on amazing things to do, see, eat and buy.
By enabling real-time commerce across local businesses, travel
destinations, consumer products and live events, shoppers can find
the best a city has to offer.
Groupon is redefining how small businesses attract and retain
customers by providing them with customizable and scalable
marketing tools and services to profitably grow their
businesses.
To download Groupon's top-rated mobile apps, visit
www.groupon.com/mobile. To search for great deals or subscribe to
Groupon emails, visit www.groupon.com. To learn more about the
company’s merchant solutions and how to work with Groupon, visit
www.groupon.com/merchant.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180620005983/en/
GrouponNick Halliwell312.999.3812nhalliwell@groupon.com
Groupon (NASDAQ:GRPN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Groupon (NASDAQ:GRPN)
Historical Stock Chart
From Apr 2023 to Apr 2024