GUESS Partners with I:CO to Launch Wardrobe Recycling Program
June 18 2018 - 11:00AM
Business Wire
GUESS is proud to partner with I:CO®, short for
I:Collect, a global solutions provider and innovator for the
collection, certified sorting, reuse and recycling of used apparel
and footwear, to launch a wardrobe recycling program. The program,
RESOURCED, launches in California on June 18, 2018,
expanding to all North America by the end of 2018 and
globally by 2020.
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Backed by the company’s chain-wide in-store, digital and online
marketing campaign, it is GUESS’ mission to encourage men and women
everywhere to recycle their wardrobe and give it new life. In
exchange for bringing in a minimum of 5 pieces of clothing or
footwear to any local GUESS, Factory, G by GUESS, or
Marciano store in California-only beginning June 18,
2018, customers will receive 15% off any purchase in-store
or online until July 1, 2019. The company will promote
RESOURCED amongst customers and the community within 63
stores in California across 4 brands under the GUESS?, Inc.
umbrella with messaging in store-front windows, e-mail marketing,
in-store signage, mobile marketing and on shop.GUESS.com and
www.GUESS.com/Resourced.
GUESS has partnered with I:CO to reduce textile waste and help
create a circular fashion system where unwanted clothing and shoes
can be reprocessed and used over and over again in a continuous
closed loop production cycle. Through I:CO’s innovative retail
take-back system and worldwide infrastructure, wearable items get a
new life as secondhand goods. Unwearable items are resourced into
new products like cleaning cloths or recycled into fibers for
products such as insulation and new textiles. Reusing and recycling
saves resources and allows valuable raw materials to be
reprocessed, ultimately helping to protect our environment.
“We admire GUESS’ sustainability efforts and its commitment to
textile recycling,” says Kenneth Cheah, I:CO USA Chief Executive
Officer. “Through our partnership, consumers will have an easy
way to recycle their unwanted clothing and shoes and it will
generate much needed awareness about creating a more circular
future of fashion.”
“GUESS has joined a global industry pledge to advance a circular
fashion system – the idea that fashion should last, and be
continuously repurposed, reused and recycled.” says Victor
Herrero, Chief Executive Officer of GUESS?, Inc. “Partnering
with I:CO helps us achieve our goals and work on these initiatives
to adapt our company and engage our employees, customers, and
community on developing a more sustainable fashion industry.”
GUESS’ commitment to circular fashion is part of the GUESS
Sustainability Plan that was disclosed in its independently audited
FY16-17 sustainability report published last year. Since then,
GUESS has joined the Better Cotton Initiative and has issued a
responsible sourcing policy on rayon and other cellulosic materials
to protect forests and local communities. For more information and
the latest updates on Guess Sustainability, please visit
www.guess.com/sustainability.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. Guess?,
Inc. designs, markets, distributes and licenses a lifestyle
collection of contemporary apparel, denim, handbags, watches,
footwear and other related consumer products. Guess? products are
distributed through branded Guess? stores as well as better
department and specialty stores around the world. As of May 5,
2018, the Company directly operated 1,020 retail stores in the
Americas, Europe and Asia. The Company’s licensees and distributors
operated 624 additional retail stores worldwide. As of May 5, 2018,
the Company and its licensees and distributors operated in
approximately 100 countries worldwide. For more information about
the Company, please visit www.guess.com.
About I:CO
I:CO®, short for I:Collect, is a global solutions provider for
apparel, footwear and other textiles collection, certified sorting,
reuse and recycling. Through its innovative retail take-back system
and worldwide infrastructure, I:CO aims to keep consumers’ used
clothing and shoes in a continuous closed loop production cycle
where these good can be reprocessed and reused again and again.
This reduces waste, preserves resources, and protects the
environment. For more information, please visit:
www.ico-spirit.com.
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GUESS?, Inc.Kaitlyn Quailkquail@guess.com
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