BATTLE CREEK, Mich.,
June 15, 2018 /PRNewswire/
-- The story goes that the Keebler Elves were looking
for fudge for their cookie creations inside the Hollow Tree®
and stumbled upon more delicious fudge than they could have ever
imagined! As a result, they created the new Keebler
Whoopsy!™ Fudge Stripes cookies. The newest addition to the
Keebler Fudge Shoppe portfolio takes the iconic Keebler
round shortbread cookies and fully enrobes them in rich,
decadent fudge.
On National Fudge Day, Ernie and the Keebler elves are inviting
cookie lovers to step inside the Hollow Tree to celebrate the new
cookie and see the fudge geyser – the primary source of all the
decadent fudge – for themselves! The #FullyFudged experience will
allow fans to get in on the action and use the Elves' extra fudge
in many hands-on and unique ways including:
- Fudge-It-Yourself: Keebler Whoopsy! Cookie Fudging
Station – Never before done, fans will be able to use both
Keebler fudge and a plain Keebler shortbread cookie
to create their very own #FullyFudged cookie – just like the elves
in the Hollow Tree!
- Meet & Greet with Ernie – Show off your fudgy
decorating masterpiece during a meet and greet with Ernie
himself.
- Giant Keebler Cookie Fudge Dunking Station –
Featuring a larger-than-life, 2-foot cookie, fans will be able to
assist Ernie in fully fudging the cookie by dunking it in a huge
pot of delicious fudge.
- Keebler Whoopsy! Cookie Painting – Help Ernie and
the elves put fudge stripes on some of the jumbo, 2-foot cookies
with a giant paintbrush!
- Keebler Cookies Tasting Bar – Sample a variety of
the delicious treats that Ernie and the elves bake up, including
the new Keebler Whoopsy! Fudge Stripes cookie.
- Snapchat Fudge Filter and Giant Keebler Whoopsy! Cookies
– Celebrate and take photos with an oversized Whoopsy! Fudge
Stripes cookie or use the geo-specific filter to fully fudge your
Snapchat photos.
Located in New York City at 393
Broadway in Soho at the corner of Broadway and Walker St., this
tasty and fully Instagram-able experience is open for one day only
– National Fudge Day! Fans can visit free of charge on Saturday, June 16, from 10:00 AM to 6:00 PM ET.
To find out more, search #FullyFudged on social media or check
out the Keebler elves on Facebook and Twitter.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight
the world through foods and brands that matter. Our beloved brands
include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's
Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice
Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more.
Net sales in 2017 were approximately $13
billion, comprised principally of snacks and convenience
foods like cereal and frozen foods. Kellogg brands are beloved in
markets around the world. We are also a company with Heart &
Soul, committed to creating three billion Better Days by 2025
through our Breakfasts for Better Days global purpose platform.
Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
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SOURCE Kellogg Company