STAMFORD, Conn., June 14, 2018 /PRNewswire/ -- Design Within
Reach, the largest retailer of authentic modern furniture and
accessories in the world, today announces the opening of its newest
retail Studio in The Gulch in Nashville,
Tennessee. The 8,000-square-foot Studio represents the
company's first-ever physical presence in the Nashville market.
"We have an established customer base of modern design fans in
Nashville who have been purchasing
from dwr.com for years," says DWR President John McPhee. "We're very excited to open a
retail store in The Gulch for these core consumers and for new
clients to discover products in person in an environment that
provides a true brand experience."
Known for introducing great design to the public, Design Within
Reach made modern design accessible to the U.S. market through its
groundbreaking catalog and e-commerce site and has built a
reputation on educating the consumer about design classics and
masterworks of today. Since its founding in 1998, DWR has become
more than a home for midcentury design, investing in the future of
the industry and the 21st-century designers who will become the
next greats.
The Nashville Studio provides design enthusiasts with 8,000
square feet of engaging design innovation and exceptional client
experience from best-in-the-industry design account executives.
Customers will discover a warm ambience throughout the space as
they explore 24 fully styled rooms for indoors and out that
illustrate the aesthetic versatility of modern design and integrate
iconic classics by Charles and Ray
Eames and Eero Saarinen with DWR-exclusive collections by
Norm Architects, Egg Collective and Jens
Risom.
DWR continues its partnership with New
York-based architecture firm DFA to bring
the Nashville Studio to life, as well as enlisting the
help of Light Studio LA in creating dramatic lighting design
throughout the space.
"We're thrilled to be in Nashville," says John
Edelman, DWR CEO. "It's such a vibrant city, and we can't
wait to share our passion for modern design with customers
experiencing the brand for the first time as well as the local
design community."
The company will celebrate its grand opening on Saturday, June 23, with an all-day extravaganza
featuring on-site screen printing by Hatch Show Print, DJ sets by
Third Man Records' Rolling Record Store, tasty treats by Juniper
Green, cool beverages, giveaways and more.
The DWR Nashville Studio is located at 303 11th Ave. S.,
Nashville, TN 37203, and can be
reached at 615.252.8870. Open 10am–7pm, Monday–Saturday; 12–6pm,
Sunday.
About Design Within Reach, Inc.
Design Within Reach, Inc., founded in 1998 and headquartered in
Stamford, Connecticut, is the
world leader in authentic modern design. The company sells its
furniture and accessories to residential and commercial customers
through retail Studios in North
America, via the Web at dwr.com, by phone at 1.800.944.2233
and through the DWR Contract division at dwrcontract.com. Design
Within Reach, Inc. is a subsidiary of Herman Miller, Inc.
About Herman Miller, Inc.
Herman Miller is a globally
recognized provider of furnishings and related technologies and
services. Headquartered in West
Michigan, the global company has relied on innovative design
for over 100 years to solve problems for people wherever they work,
live, learn and heal. Herman
Miller's designs are part of museum collections worldwide,
and the company is a past recipient of the Smithsonian
Institution's Cooper Hewitt National Design Award. Known and
respected for its leadership in corporate social responsibility,
Herman Miller has earned the Human
Rights Campaign Foundation's top rating in its Corporate Equality
Index ten years in a row, was named a 2016 Top 100 Healthiest
Employer and has earned numerous global sustainability awards. In
fiscal 2017, the company generated $2.3
billion in revenue and employed nearly 8,000 people
worldwide. NASDAQ: MLHR.
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SOURCE Design Within Reach