LONDON, June 12, 2018 /PRNewswire/ -- Salesforce (NYSE:
CRM), the global leader in CRM, plans to invest more than
$2.5 billion over the next five years
to fuel the growth of its UK business. The company is making the
announcement ahead of participating in Prime Minister May's Tech
Investment Roundtable hosted at 10 Downing Street.
Salesforce is experiencing rapid growth in the UK. Salesforce is
the #1 Customer Experience and Customer Relationship Management
market share leader worldwide and the #1 Customer Experience and
Customer Relationship Management in the UK based on 2017 total
software revenue, according to Gartner1. As
part of this investment, Salesforce plans to increase headcount,
data centre capacity and office space to support its rapidly
growing customer base in the country.
"The UK is Salesforce's largest market in Europe and our commitment to driving growth,
innovation and customer success in the region has never been
stronger," said Marc Benioff,
Chairman and CEO, Salesforce. "With this significant investment, we
are well positioned to pursue the incredible opportunity for
Salesforce, our customers and partners in the British market."
Prime Minister Theresa May said:
"Salesforce offers a wonderful example of the benefits a successful
technology company can bring to the UK economy, and I welcome their
continued investment which will create interesting and high-skilled
jobs for our workforce. The UK is already home to some of the
world's most innovative technology companies, and we will continue
to drive investment in the sector through our modern Industrial
Strategy."
A Trusted Partner for British Businesses
In addition to being the #1 Customer Experience and Customer
Relationship Management provider in the UK, Salesforce is also the
fastest growing among the three largest enterprise software
vendors2 in the region according to Gartner
Inc.'s May 2018 Market Share:
Enterprise Application Software, Worldwide, 2017 market share
report, based on 2017 total software revenue.
Leading British companies of all sizes including Addison Lee, Aston Martin, British Airways,
Driver and Vehicle Licensing Agency (DVLA), Funding Circle, The
Nottingham and Rated People use
Salesforce to power their digital transformations and connect with
their customers in a whole new way across sales, service,
marketing, commerce and more.
"Salesforce has been a trusted partner for the digital
transformation of our Contact Centre, which helped accelerate
productivity and engagement across our teams," said Tony Ackroyd, Director of Operations &
Customer Services, DVLA. "With Salesforce, we are able to deliver a
leading experience to millions of drivers and vehicle owners across
the UK and drive ongoing innovation across our customer service
teams."
Growing UK Presence
Today's news follows other recent Salesforce UK investment
announcements. Last month the company opened its first European
Salesforce Innovation Centre in Salesforce Tower London. The
Salesforce Innovation Centre offers an immersive environment where
companies can understand how to drive the digital transformation
required to connect with customers in new and intelligent ways by
leveraging cloud, social, mobile, AI and connected products with
IoT.
With the opening of the new space, Salesforce is now operating
across nine floors in Salesforce Tower London, with plans to open a
new 'Ohana Floor' by the end of 2019. The Ohana Floor will offer a
unique hospitality and networking space for employees and customers
to foster collaboration and will be available to nonprofits on
weeknights and weekends to host their own community events.
The Mayor of London,
Sadiq Khan, said: "London is a global leader for technology
innovation. Salesforce's continued investment and growth in
London demonstrates the strength
of our city's tech sector and its attractiveness to major
international tech businesses. It also shows that London is very much open to international
talent and investment."
Salesforce also recently announced plans to expand its data
centre capacity with a second UK data centre in 2019. The company's
increased office space and infrastructure capacity will further
support the company's rapidly growing base of customers in the
region.
In April, Salesforce was named the #3 Great Place to Work
in the UK, the company's fourth year on the list. Salesforce has
also been named one of the best places to work by Glassdoor UK in
2018, highlighting the company's focus on its employees, values and
culture.
Salesforce Ecosystem Fuelling UK Economic Growth
Salesforce continues to foster British innovation through
Salesforce Ventures' $100 million
EMEA Fund. In the UK, Salesforce Ventures has invested in several
companies driving technology innovation including Onfido,
DigitalGenius, Qubit and NewVoiceMedia. Salesforce Accelerate
- a four-month accelerator programme designed to provide learning
and support for startups and accelerate their time-to-market with
the Salesforce AppExchange - is also taking place this summer,
coming to EMEA for the first time.
Salesforce and its ecosystem of customers and partners in the UK
is expected to generate more than $65
billion of net new business revenues by 2022. It's also
expected to create more than 329,000 direct and indirect jobs in
the same timeframe, according to research by
IDC3.
Additionally, Salesforce Trailblazers in the UK have earned more
than 250,000 badges on Trailhead - the company's free, gamified
online learning platform - acquiring the skills needed to succeed
in today's technology-driven economy and be a part of Salesforce's
flourishing ecosystem.
Salesforce's Commitment to Giving Back in the UK
Salesforce.org leverages Salesforce's technology, people and
resources to give back to communities around the world. In the UK,
Salesforce employees are committing to volunteer 50,000 hours in
their local communities in 2018. To date, UK employees have
volunteered more than 166,000 hours working on local projects,
including STEMettes, School 21 and Apps for Good. More than 2,900
British nonprofits, including Homeless Link, Great Ormond Street
Hospital and Unseen, use Salesforce for free or at a discounted
rate.
Salesforce.org has also donated more than $1.5 million in grants to the UK community, with
a focus on workforce development and STEM education programmes,
including Apps for Good, STEMettes and School 21. Most recently,
Salesforce.org has supported The Duke
of York Inspiring Digital Enterprise Awards (iDEA) with strategic
grants to develop and expand its digital learning platform, helping
young people of all ages with free online learning that is designed
to boost current and future employability. Since launching in 2017,
the platform has had more than 60,000 learners who have
completed around 360,000 digital badges across 40 countries,
including the UK.
Additional Information
Like Salesforce on Facebook:
http://facebook.com/salesforce
Follow @salesforce on Twitter: http://twitter.com/salesforce
Read the Salesforce blog: https://www.salesforce.com/uk/blog
About Salesforce
Salesforce, the global CRM leader,
empowers companies to connect with their customers in a whole new
way. For more information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
About Salesforce.org
Salesforce.org was founded on the
idea that the business of business is improving the state of the
world. Founded on the 1-1-1 model, Salesforce.org is now both a
non-profit and a social enterprise that gives back to the community
to invest in education to make sure youth are future ready.
Everyone who wants to change the world should have the tools and
technology to do so. Technology is the most powerful equalizer of
our time, providing access to data, knowledge, and--above
all--connections. Salesforce.org gets our technology in the hands
of nonprofits, education institutions and philanthropic
organizations so they can connect with others and do more good. As
a social enterprise, the more missions our technology supports, the
more we invest back into technology and communities, creating an
endless circle of good. We're here to help; visit us at
Salesforce.org.
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1 Source: Gartner, Market
Share: Enterprise Application Software, Worldwide, 2017,
5.30.18
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2 Source: Gartner, Market
Share: Enterprise Application Software, Worldwide, 2017,
5.30.18
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3 Source: IDC White Paper
sponsored by Salesforce, "The Salesforce Economy Forecast: 3.3
Million New Jobs and $859 Billion New Business Revenues to Be
Created from 2016 to 2022," IDC #US43158917, October
2017.
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SOURCE Salesforce