SITO Mobile Revises Expectation for Second Quarter Revenue
June 12 2018 - 8:30AM
SITO Mobile Ltd. (NASDAQ:SITO), an insights-driven
Consumer Behavior and Location Sciences™ company
(“
SITO” or the “
Company”),
announced today that management expects revenue for its second
fiscal quarter ending June 30, 2018 to be in the range of $8
million to $9 million.
Tom Pallack, SITO’s CEO commented, “We continue to advance the
transition of our business from more traditional media delivery
services with one-time, monthly campaign revenue to high-value
consumer behavior research and media placement services for large
enterprise brands and key agencies in order to deliver recurring
revenue over many months. We are confident this transition will
best position SITO for continued success over the long-term,
despite the near-term challenges of revenue performance and
predictability. We remain optimistic about the opportunities for
growth in 2018.”
About SITO Mobile, Ltd.
SITO turns the consumer journey into a powerful instrument for
marketers, delivering actionable insights that influence behavior
in real-time. Through Consumer Behavior and Location Sciences™,
SITO develops customized, data-driven solutions for brands spanning
strategic insights and media. Our science and products reveal a
deeper, real-time understanding of customer interests, actions and
experiences providing increased clarity for brands when it comes to
navigating business decisions and delivering advertising. The
Company is home to an internally developed, proprietary
location-data technology stack, arming clients with a powerful
resource for granular data, real-time insights and optimization,
and delivery of successful media campaigns. Using in-store
targeting, proximity targeting, geo-conquesting and attribution
data, SITO creates audience profiles to develop measurable
hyper-targeted campaigns for brands. For more information regarding
SITO’s science, technology and customized solutions spanning media
and research, visit www.sitomobile.com.
Cautionary Statement Regarding Certain Forward-Looking
Information
This press release contains forward-looking statements. These
statements are based on our management’s beliefs and assumptions
and on information currently available to our management.
Forward-looking statements include statements concerning the
following: SITO’s plans and initiatives; our possible or assumed
future results of operations; our ability to attract and retail
customers; our ability to sell additional products and services to
customers; our competitive position; our industry environment; and
our potential growth opportunities. You should not place undue
reliance on forward-looking statements, because they involve known
and unknown risks, uncertainties and other factors, which are, in
some cases, beyond our control and which could materially affect
results. Factors that may cause actual results to differ materially
from current expectations include, among other things, those listed
under “Risk Factors” in our Annual Report on Form 10-K, for the
year ended December 31, 2017, our Quarterly Report on Form 10-Q for
the quarter ended March 31, 2018, and the reports we file with the
Securities and Exchange Commission, or the SEC. Actual events or
results may vary significantly from those implied or projected by
the forward-looking statements due to these risk factors. No
forward-looking statement is a guarantee of future performance. You
should read our Annual Report on Form 10-K, our Quarterly Report on
Form 10-Q and the documents that we reference in our Annual Report
on Form 10-K, our Quarterly Report on Form 10-Q and have filed as
exhibits thereto with the SEC, with the understanding that our
actual future results and circumstances may be materially different
from what we expect. Forward-looking statements are made based on
management’s beliefs, estimates and opinions on the date the
statements are made and we undertake no obligation to update
forward-looking statements if these beliefs, estimates and opinions
or other circumstances should change, except as may be required by
applicable law. Although we believe that the expectations reflected
in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance or
achievements.
Contact:
Investor RelationsRob FinkHayden IRPhone: 646.415.8972Email:
SITO@haydenir.com
Source: SITO Mobile, Ltd.
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